Press release
European Bottled Water Industry: Strategic Shifts Amid Environmental Concerns
India Bottled Water Market
The Indian bottled water market is experiencing significant expansion, with its size valued at USD 4.28 million in 2024 and projected to reach USD 11.392 million by 2032, reflecting a Compound Annual Growth Rate (CAGR) of 13%.
This growth is driven by rising disposable incomes, increasing health consciousness, and a lack of access to safe drinking water.
Competitive Landscape and Regional Demand
The market is characterized by a mix of established brands and emerging players. Key companies such as Bisleri, Aquafina, and Bailley are adopting direct-to-consumer strategies, including developing online platforms and partnering with delivery applications, to enhance their market presence.
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Regionally, the Asia-Pacific market, particularly India, is witnessing significant demand, driven by cultural factors and increasing consumer spending.
United States: Growth, Opportunities, and Trends
The United States bottled water market is experiencing notable transformations. Nestlé Waters North America was acquired by One Rock Capital Partners in 2023, allowing One Rock to expand its footprint in the bottled water industry, including brands like Poland Spring and Pure Life, as well as its entry into the expanding premium water market.
Asia-Pacific: Trends and Consolidation
The Asia-Pacific region is witnessing significant mergers and acquisitions in the bottled water industry:
Vietnam: Sao Mai Group, a leading producer of bottled water in Vietnam, acquired Vietnam Springs, a local bottled water brand known for its mineral-rich waters. This acquisition strengthens Sao Mai's position in the Southeast Asian market and helps the company tap into the growing demand for premium bottled water.
Thailand: Thai Beverage acquired Pocari Sweat Thailand, enabling Thai Beverage to diversify its water offerings by adding functional and vitamin-enhanced waters to its product range.
Japan: Asahi Group acquired The Suntory Group's bottled water division, strengthening its bottled water segment, particularly in the Asian and European markets, where demand for premium water products is rising.
Europe: Trends and Updation
Europe's bottled water market is undergoing strategic shifts:
United Kingdom: Foreign multinational companies are extracting significant amounts of water from UK aquifers for bottled water. Coca-Cola leads with a licensed extraction of nearly 2 billion litres annually. French company Sources Alma, operating through its UK subsidiary Roxane, extracts about 1.5 billion litres mainly for Tesco. Nestlé has rights to 880 million litres for its bottled water brands.
Spain: Water-bottling companies like Nestlé and Danone extract millions of litres from regions already dealing with water shortages, leading locals to buy back their own water in bottles. This issue raises questions about the sustainability and equity of private companies profiting from vital public resources amid climate change.
Middle East and Africa: Opportunities and Trends
The Middle East and Africa region presents emerging opportunities in the bottled water market. Companies are focusing on optimizing resources and exploring new avenues for growth in the region.
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India Bottled Water Market segmentation :
by Product
Flavoured Water
Purified Water
Mineral Water
Sparkling Water
The Indian market for bottled water is divided into several product categories, including mineral, sparkling, flavoring, and filtered water. With a market share of over 40.0% in 2024, the purified category is expected to continue to dominate the market for the foreseeable future. Because polluted particles in running water are often the cause of diseases like typhoid, dysentery, and diarrhea, consumers are looking for ways to save water, and businesses are facing similar difficulties. For instance, Aquafina offers filtered, sodium-free pure drinking options.
by Packaging Type
PET (Polyethylene Terephthalate) Bottles
Water Cans
Others
by Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Others
The India Bottled Water Market is divided into off-trade and on-trade segments based on the distribution route. In 2024, the off-trade category had the most revenue share, accounting for 85.6%. All retail establishments, including supermarkets, hypermarkets, convenience stores, mini markets, and traditional stores, are included in this sector. The growing convenience of quickly choosing the preferred brand of bottled water with a certain mineral combination is propelling the growth of the India Bottled Water Market over the forecast period. The off-trade market carries brands including Himalayan, Bailley, Kinley, Bisleri, and Aquafina.
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Learn about the top players driving innovation in the India Bottled Water Market :
1. Bisleri
2. Himalayan
3. Bailley, Parle Agro
4. Pepsi's Aquafina
5. Coca-Cola's Kinley
6. Coca-Cola India
7. PepsiCo India
8. Dharibal Group
9. Narang Beverages
10. Aquasure
11. Kingfisher
12. Qua, Narang Group
13. Oxyrich, Manikchand
14. Rail Neer, IRCTC
15. Tata Water Plus
16. Pure Life, Nestle
17. McDowell's No. 1
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