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Digital Personalized Nutrition Market Top Players- BiogeniQ, Baze, Rootine, HealthifyMe, Caligenix.

03-12-2025 07:51 AM CET | Health & Medicine

Press release from: Insightace Analytic Pvt Ltd.

Digital Personalized Nutrition Market

Digital Personalized Nutrition Market

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the "Global Digital Personalized Nutrition Market - (By Purchase Model (Subscription, One Time Purchase), By End-users (Direct Consumers, Wellness & Fitness Centers, Hospitals & Clinics, Institutions), By Application (Generic Health & Fitness, Disease Based, Sports Nutrition)), Trends, Industry Competition Analysis, Revenue and Forecast To 2031."

According to the latest research by InsightAce Analytic, the Global Digital Personalized Nutrition Market is valued at US$ 579.50 Million in 2023, and it is expected to reach US$ 1,932.79 Million by 2031, with a CAGR of 16.5% during the forecast period of 2024-2031.

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Digital personalized nutrition refers to the use of electronic tools and resources to develop tailored dietary and nutritional plans based on individual needs. The global market for digital personalized nutrition is expected to experience significant growth in the coming years, driven by technological advancements. Innovations in diagnostic tools such as biomarker analysis, microbiome analysis, and DNA sequencing from saliva, blood, and urine samples are contributing to market expansion. Additionally, the increasing adoption of wearable health devices, including smart wristbands and health patches, is further driving market growth.

Advancements in digital technologies have improved consumer access to nutrition-related information, particularly regarding allergies, intolerances, and metabolic disorders, increasing demand for personalized nutrition solutions. Growing consumer awareness of health and wellness has further strengthened this trend. Moreover, the rising prevalence of chronic health conditions where nutrition plays a crucial role in both treatment and prevention is driving the adoption of digital personalized nutrition solutions. The expanding fitness and wellness industry, supported by consumers' willingness to invest in products and services that enhance health, is also contributing to the growth of digital platforms and the overall market expansion.

List of Prominent Players in the Digital Personalized Nutrition Market:
• Nutrigenomix
• DayTwo
• CircleDNA
• Ancestry
• Segterra
• Persona
• BiogeniQ
• Baze
• Rootine
• HealthifyMe
• Caligenix
• GenoPalate
• Habit Food
• Personalized
• Levels
• Culina Health
• Sirka
• Lifesum
• Foodvisor
• Nutrium
• 23ANDME
• VIOME
• Noom
• Atlas Biomed
• Other Market Players

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Market Dynamics
Drivers:
The increasing adoption of digital personalized nutrition solutions and technological advancements are key factors driving market growth. The rising participation in digital health programs, particularly in emerging markets, is supported by the widespread availability of mobile devices. As disposable incomes increase, consumers are upgrading to smartphones, which is facilitating greater access to digital personalized nutrition services and contributing to market expansion. The growing penetration of smartphones has made it easier for consumers to engage with these services, further propelling industry growth.

Challenges:
The rapid pace of technological change and concerns over data privacy are anticipated to present significant challenges to market growth. Given the sensitive nature of personal health data, digital personalized nutrition providers face heightened risks related to data security and privacy. The potential for unauthorized access and security breaches on platforms-including connected medical devices, smartphones, tablets, and remote monitoring systems-raises concerns about the reliability and safety of these services. The increasing use of internet-connected wearable medical devices further amplifies the risk of data breaches, potentially hindering market growth in the coming years.

Regional Trends:
The North American digital personalized nutrition market is expected to hold a significant share of global revenue and is projected to grow at a high compound annual growth rate (CAGR) in the near future. This growth is driven by increasing health and wellness awareness and the expanding availability of health-focused products and services. Consumer demand for improved health outcomes, supported by advanced technology, is expected to fuel the expansion of digital personalized nutrition solutions in the region. Additionally, Europe holds a substantial market share due to evolving dietary habits and lifestyles, coupled with growing awareness of the importance of balanced nutrition. This increasing recognition is expected to drive demand for digital personalized nutrition solutions across the region.

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Recent Developments:
• In Nov 2023, Viome Life Sciences recently acquired Naring Health, a digital health and wellness firm that offered personalized clinical and molecular data to enable well-informed decision-making. Viome acquired DiscernDX, a company that provided comprehensive early disease detection, health monitoring, and personalized care for individuals. They also acquired Foodome, a company that analyzed all bioactive compounds in food and utilized network science to explore the relationship between diet, genetic pathways, and diseases. These acquisitions were made under the umbrella of Naring Health.

Segmentation of Digital Personalized Nutrition Market-
By Purchase Model-
• Subscription
• One Time Purchase
By End-users-
• Direct Consumers
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions
By Application-
• Generic Health & Fitness
• Disease Based
• Sports Nutrition
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa

About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

Contact us:
InsightAce Analytic Pvt. Ltd.
Visit: www.insightaceanalytic.com
Tel : +1 551 226 6109
Asia: +91 79 72967118
info@insightaceanalytic.com

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