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In-Depth Analysis of the Digital Signage Software Market: Growth Opportunities, Key Trends, and Forecast 2025-2034
Digital Signage Software Market
The surge in the utilization of digital out-of-home (DOOH) advertising is projected to fuel the expansion of the digital signage software market in the future. DOOH advertising involves the use of digital display screens for dispensing ad content to audiences in public locations. This form of advertising has gained popularity due to its dynamic content delivery and targeted advertising, making it a preferable choice for advertisers aiming to connect with and influence consumers beyond their residences. Digital signage software plays a vital role in DOOH advertising as it enables the delivery of dynamic content, creation of interactive engagements, generation of income, and furnishing of analytics for efficient campaign management and measurement of return on investment. As an illustration, Kochava Inc., an American tech company, predicted in August 2024 that US advertisers are likely to devote $3.1 billion to digital out-of-home (DOOH) advertising in 2024, demonstrating a growth of 28% relative to the previous year. Consequently, the escalating adoption of DOOH advertising is a significant driver behind the growth of the digital signage software market.
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What Is the projected market size and growth rate for the digital signage software market?
The market size of digital signage software has seen a fast-paced expansion in the past few years. It is projected to increase from $11.43 billion in 2024 to $12.96 billion in 2025, recording a compound annual growth rate (CAGR) of 13.4%. The historical growth can be credited to factors like an increase in the use of interactive displays, need for immediate content updates, the growing trend of digital menu boards in eateries, evolution of IoT and its integration with digital signage, and the surge in outdoor digital signage installations.
The market size of digital signage software is anticipated to experience accelerated expansion in the coming years, reaching a size of $21.44 billion in 2029, with a compound annual growth rate (CAGR) of 13.4%. The anticipated growth over this projection period can be linked to the escalating demand for digital signage solutions based on cloud technology, advancement of digital signage in medical institutions, increasing demand for energy-saving digital signage solutions, a surge in need for non-contact interactive displays, and proliferation of digital signage in museums and art galleries. Key trends set to dominate this forecast period encompass cloud-based solutions, expanded incorporation of artificial intelligence (AI) technologies, Internet of Things (IoT) connectivity, mobile interoperability, and data analysis.
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What are the most significant trends transforming the digital signage software market today?
Leading firms in the digital signage software market are prioritizing the development of innovative features, like the Touch Source Express, a complete digital signage software solution to fulfill customer needs and stay competitive in a constantly evolving industry. This solution offers a platform with a plethora of functionalities and features essential for managing and exhibiting digital content on displays or screens. For example, TouchSource, LLC, a company based in the US specializing in developing digital displays and signage, unveiled TouchSource Express in June 2022. This digital signage software package caters to property managers and building owners with an all-encompassing solution. This cutting-edge software delivers an intuitive and content-rich digital directory experience, enabling property managers to effortlessly update listings, post building notices, and add leasing opportunities on the internet. Moreover, it comes with digital directory software applications, digital design services, unlimited remote support, alongside straightforward deployment and maintenance.
What major market segments define the scope and growth of the digital signage software market?
The digital signage software market covered in this report is segmented -
1) By Software: Edge Server Software, Content Management System, Other Software
2) By Service Type: Installation Services, Maintenance And Support Service, Other Service Types
3) By Application: Healthcare, Retail, Corporate, Hospitality, Entertainment, Transportation, Banking, Other Applications
Subsegments:
1) By Edge Server Software: Edge Server Software, Edge Computing Platforms, Edge Device Management Software
2) By Content Management System (CMS): Cloud-Based CMS, On-premise CMS, Hybrid CMS
3) By Other Software: Media Player Software, Analytics And Reporting Software, Interactive Software, Digital Signage Security Software
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Which region dominates the digital signage software market?
North America was the largest region in the digital signage software market in 2024. The regions covered in the digital signage software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the digital signage software industry growth?
Major companies operating in the digital signage software market are Sony Corporation, LG Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Cisco Systems Inc., ViewSonic Corporation, Daktronics Inc., NEC Display Solutions, Planar Systems Inc., BrightSign LLC, Scala Inc., Enplug Inc., Mvix LLC, Visix Inc., Omnivex Corporation, Intuiface S.A., Signagelive Ltd., NoviSign Digital Signage Ltd., Broadsign International LLC, Navori Labs SA, ONELAN Ltd., UCView Inc., Revel Digital LLC, Rise Vision Inc., MediaSignage Inc.
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What Is Covered In The Digital Signage Software Global Market Report?
• Market Size Forecast: Examine the digital signage software market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the digital signage software market for a structured understanding.
• Key Players Overview: Analyze major players in the digital signage software market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the digital signage software market.
• Segment Contributions: Evaluate how different segments drive overall growth in the digital signage software market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the digital signage software market.
• Industry Challenges: Identify potential risks and obstacles affecting the digital signage software market.
• Competitive Landscape: Review strategic developments in the digital signage software market, including expansions, agreements, and new product launches.
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