Madinat Jumeirah commissions Slouchy’Z to create abayas for its staff at the new hotel Jumeirah Al Naseem

Specially commissioned abayas created by the Slouchy’Z will be worn by the hotel’s Emirati female colleagues with the aim to encourage UAE national staff to feel confident and comfortable when working in Jumeirah Al Naseem.

Founded by Emirati designer Maryam Al Selaich, Slouchy’Z is very well known in the luxury market for its attention to detail and high quality work. Her desire to empower all women to feel beautiful, classy, and elegant shows in her flair for combining style, unique cuts and whimsy in an unique and everlasting fashion whilst maintaining the local culture. This positioning was a perfect match to what Jumeirah Al Naseem was looking to achieve for its female Emirati colleagues and support its positioning of being a hotel that reflects the Dubai of today.
 
The colors and materials have been carefully selected to ensure that they fit perfectly with the interior design of the new and more contemporary hotel in Madinat Jumeirah. The abayas are reversible, very much a current fashion trend, which provides the colleagues with variety of shades for every day of their working week.

This partnership will assist in building awareness for Jumeirah Al Naseem amongst the audience of Slouchy’Z, which is sophisticated, discerning ladies in the GCC. Slouchy’Z is very much an aspirational brand for the contemporary Arab women, and has stores in Dubai Design District, Dubai Ladies Club and Texture Boutique in Doha.

About Slouchy’Z
Slouchy’Z established in August 2010 and caters to a certain base of female customers who attach great importance to the design of the abaya and, specifically, their embellishment with high-end fabrics and embroidery. Maryam Al Selaich, founder and head designer ensures that each Slouchy’Z collection offers a selection of bespoke abayas to its customers following closely Slouchy’Z philosophy “modern but modest”.

In recognition of her achievements, Maryam Al Selaich has won the Designer of the Year at the L’Officiel Arab Woman Awards for 2011, was a nominee at Grazia’s Award for Best Regional Designer for 2011, and nominee for Lifestyle Awards for Best Regional Designer for 2015 and 2016.

Instagram with 139k followers and average likes of 6,993 per posting.

For more information, please visit the website: www.slouchyz.com

Jumeirah Al Naseem
Overlooking Burj Al Arab Jumeirah, Jumeirah Al Naseem is the youngest member of the successful Arabian Resort's family of hotels and has been crafted amongst the inland waterways, bustling Souk Madinat Jumeirah, award-winning Madinat Conference Centre and indulgent Talise Spa.

The 387 rooms and 43 suites are spacious and open plan, accented with Arabian touches delivering a strong sense of place. The contemporary interior design is inspired by sand dunes, blue skies, sea breeze and Dubai's heritage of pearl diving and Bedouin traditions. From the balconies and extended terraces, there are spectacular views of the sea, the resort's landscaped gardens and swimming pools and Burj Al Arab Jumeirah. Bathrooms are generous in size and feature Arabic features and walk in showers. More than 100 adjacent rooms and 12 specifically designed Family rooms are available; as well as Ocean Suites, two Presidential Suites and a Royal Suite located on the highest point of the hotel.

Jumeirah Al Naseem will offer more than ten restaurants and bars, its own beach club and the eclectic offerings from Madinat Jumeirah and sister Jumeirah hotels are only a stroll away.

For more information, please visit the website: www.jumeirah.com

Slouchy’Z established in August 2010 and caters to a certain base of female customers who attach great importance to the design of the abaya and, specifically, their embellishment with high-end fabrics and embroidery. Maryam Al Selaich, founder and head designer ensures that each Slouchy’Z collection offers a selection of bespoke abayas to its customers following closely Slouchy’Z philosophy “modern but modest”.
In recognition of her achievements, Maryam Al Selaich has won the Designer of the Year at the L’Officiel Arab Woman Awards for 2011, was a nominee at Grazia’s Award for Best Regional Designer for 2011, and nominee for Lifestyle Awards for Best Regional Designer for 2015 and 2016.
Instagram with 139k followers and average likes of 6,993 per posting.

For more information, please visit the website: www.slouchyz.com

Alessandra Cardoso
+ 971 50 6694058
pr@slouchyz.com
Dubai Design District, Bldg, #4, 308B
Dubai, UAE

This release was published on openPR.