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Prominent Out-of-Home Advertising Market Trend for 2025: Smart Strategies Leveraging Artificial Intelligence In Digital Out-Of-Home Advertising
Out-of-Home Advertising
The surge in city population is propelling the expansion of the market for out-of-home advertising. Enhanced urbanization results in heightened traffic gridlock and elongated waiting periods. As per the INRIX 2020 Global Traffic Scorecard, London holds the title of the UK's most congested city. To illustrate this, in December 2022, the United Nations Conference on Trade and Development, a Swiss intergovernmental entity within the United Nations Secretariat advocating for developing countries in global trade, projected that the urban populace accounts for 56.5 percent in 2021. This percentage is typically higher in developed countries with 79.5 percent in 2021, compared to developing countries with 51.8 percent. The UN World Urbanization Prospects revision suggests a global increase in the urban population to 68% by 2050. A chunk of this growth is anticipated in India, China, and Nigeria, making up for more than one-third of the expected growth. Plus, India might house 416 million urban inhabitants by 2050, whereas China and Nigeria might respectively accommodate 255 million and 189 million people. The escalating urban population in evolving and mature economies, leading to mounting traffic congestion, is accelerating the out-of-home advertising market's expansion.
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What growth opportunities are expected to drive the out-of-home advertising market's CAGR through 2034?
The market size for out-of-home advertising has witnessed significant growth in the past few years. It is projected to increase from $33.9 billion in 2024 to $35.79 billion in 2025, with a compound annual growth rate (CAGR) of 5.6%. This growth during the historic period is due to various factors such as quick economic development in emerging markets, the surge in globalization, an increase in transit advertising, and swift advancements in technology.
The market size of out-of-home advertising has been predicted to undergo consistent expansion in the coming years. It is projected to reach $43.15 billion by 2029, reflecting a Compound Annual Growth Rate (CAGR) of 4.8%. Several factors such as increased urbanization, the surge in use of programmatic digital display ads, enhanced governmental expenditure on out-of-home advertising, and the rise of digital out-of-home advertising are chiefly driving the growth during the forecast period. Future trends that may further spur this growth could comprise investments in digital platforms to improve audience engagement, the inclusion of interactive adverts, the application of artificial intelligence in ads, as well as the provision of mobile-integrated advertising to boost customer interaction, along with the exploration of the media business by means of digital transformation.
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What new trends are reshaping the out-of-home advertising market and its opportunities?
There's a growing trend among businesses to employ artificial intelligence in promoting their offerings. One of the principal uses and advantages of artificial intelligence in digital out-of-home advertising lies in its ability to run agile and data-fueled campaigns. For example, McDonald's harnessed data such as weather conditions and time fluctuations to advertise their ice cream sundaes specifically on scorching hot days. Meanwhile, Coca-Cola took advantage of temperature rises above 21 degrees to push their smart water product. Further, Virgin Trains utilized real-time traffic data to demonstrate to drivers how much faster their commute might have been by train. As a result, AI and automation provide the means to enhance ads and refresh them creatively based on the given data.
Which growth-oriented segments of the out-of-home advertising market are leading the industry's development?
The out-of-home advertising market covered in this report is segmented -
1) By Type: Billboard, Street Furniture, Transit, Other Types
2) By Platform: Static, Digital
3) By End User: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry And Others
Subsegments:
1) By Billboard: Digital Billboards, Static Billboards, Mobile Billboards
2) By Street Furniture: Bus Shelters, Kiosks, Benches
3) By Transit: Airport Advertising, Bus And Train Wraps, Taxi And Rideshare Advertising
4) By Other Types: Digital Place-Based Media, Arena And Stadium Advertising, Cinema Advertising
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What regions are leading the charge in the out-of-home advertising market?
Asia-Pacific was the largest region in the out-of-home advertising market in 2024. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What companies are at the forefront of innovation in the out-of-home advertising market?
Major companies operating in the out-of-home advertising market include JCDecaux Group, Clear Channel Outdoor Holdings, Inc, Lamar Advertising Company, OUTFRONT Media Inc, Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc, oOh!media Limited, APG SGA, Exterion Media Group, Broadsign International LLC, Talon Outdoor Ltd, Eye Media LLC, Wall Gmbh, DSM Deutsche Städte Medien Gmbh, Ströer Media Deutschland Gmbh, Blowup Media Gmbh, Externa Spa, Mediakom SRL, RMAA Group, Transit Media Group, SUN OOH Media, Adboard Media, MK OOH Media, Interbus, Screen Media, Adquick, Sizmek Technologies, Inc, Intersection Media Holdings, Inc, Pattison Outdoor Advertising Limited Partnership, Newad Media Inc, Astral Media Outdoor, L.P, Cameron Advertising Displays Limited, Eletromidia SA, One Brasil Midia Interativa SA, J.Chebly Empreendimentos De Publicidade SA, Chase Marketing Promocoes E Eventos Ltda, Plamarc Ltda, Ykone, Jeddah, Cdecaux SA, Posterscope, Sharp NEC Display Solutions, Hills Advertising L.L.C, Backlite Media, 365 Digital, Primedia Outdoor
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What Is Covered In The Out-of-Home Advertising Global Market Report?
• Market Size Forecast: Examine the out-of-home advertising market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the out-of-home advertising market for a structured understanding.
• Key Players Overview: Analyze major players in the out-of-home advertising market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the out-of-home advertising market.
• Segment Contributions: Evaluate how different segments drive overall growth in the out-of-home advertising market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the out-of-home advertising market.
• Industry Challenges: Identify potential risks and obstacles affecting the out-of-home advertising market.
• Competitive Landscape: Review strategic developments in the out-of-home advertising market, including expansions, agreements, and new product launches.
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