Press release
Energy Bar Market Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends
What combination of drivers is leading to accelerated growth in the energy bar market?The rise in involvement in sports, health clubs and gyms is propelling the growth of the energy bar market. Sports include physical exercises or games usually played for competition or enjoyment. Health clubs and gyms consist of establishments with a range of fitness and exercise gear, classes, and services meant to boost individuals' physical wellness and fitness. Energy bars offer a nutritious option for fitness enthusiasts and assist in attaining their fitness objectives. For instance, November 2023 reports published by the Department for Digital, Culture, Media and Sport (DCMS), a government department in the UK, indicated that there had been a 4% point rise in live sports event attendance in the last six months compared to 2021-22, reaching 22%. Football sustained its position as the most-watched sport at 65%, maintaining its popularity from the preceding year, while rugby saw a rise to 19%, a 3% point increase from the previous year's 16%. Other sports maintained a steady interest at 17%, on par with the previous year, and cricket saw a jump to 15%, a 4% point increase from 11%. As such, the growth in participation in sports, health clubs, and gyms provides a driving force for the energy bar market.
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What is the projected compound annual growth rate (CAGR) of the energy bar market from 2025 to 2034, and what factors influence it?
The market size of energy bars has seen a consistent rise over the years. It's projected to escalate from $4.26 billion in 2024 to $4.45 billion in 2025, marking a compound annual growth rate (CAGR) of 4.2%. The expansion during the historic phase is credited to enhanced consciousness of health and fitness, lifestyle changes in consumers, growing fascination in weight management, innovative ingredient use, the convenience factor, and the growth in demand for nutrition on the move.
In the coming years, the energy bar market is slated for significant expansion, with projections suggesting a size of "$5.41 billion by 2029, boasting a compound annual growth rate (CAGR) of 5.0%. Factors contributing to this predicted growth within the forecasted period include accessible retail options, plant-based and eco-friendly alternatives, intelligent nutritional choices and functional ingredients, responses to global health crises, and growth within the fitness industry. Key trends for the forecasted period encompass reduced sugar and natural sweetening options, novel flavors and textures, eco-friendly packaging methods, customized nutritional products, easy-to-carry snack options, and the introduction of collaborations and limited editions.
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How are the latest trends influencing the growth of the energy bar market?
Prominent enterprises in the energy bar market are favoring strategic collaborations as a method to drive product innovation, sustainability, and broaden their market penetration. These strategic collaborations involve companies capitalizing on each other's competencies and resources for reciprocal advantages and prosperity. For instance, in August 2024, an alliance was formed between Pakka Limited, a sustainable packaging firm from Australia, and Brawny Bear, a US nutrition company. They joined hands to create environmentally friendly packaging alternatives for energy bars. Brawny Bear and Pakka intend to mitigate the environmental concerns associated with traditional plastic packaging that is often not biodegradable, by creating compostable packaging materials.
What are the major segments of the energy bar market and their role in driving growth?
The energy bar market covered in this report is segmented -
1) By Type: Protein Bar, Nutrition Bar, Cereal Bar, Fiber Bar
2) By Nature: Organic, Conventional
3) By Distribution Channel: Super markets/Hyper markets, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels
Subsegments:
1) By Protein Bar: Whey Protein Bars, Plant-Based Protein Bars, Casein Protein Bars
2) By Nutrition Bar: Meal Replacement Bars, Health And Wellness Bars, Vitamin-Enriched Bars
3) By Cereal Bar: Granola Bars, Rice Cereal Bars, Oatmeal Bars
4) By Fiber Bar: Soluble Fiber Bars, Insoluble Fiber Bars, Prebiotic Fiber Bars
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Which regions are key players in the growth of the energy bar market?
North America was the largest region in the energy bar market in 2024. Europe is expected to be the fastest-growing region in the global energy bar market during the forecast period. The regions covered in the energy bar market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Who are the key firms paving the way for growth in the energy bar market?
Major companies operating in the energy bar market include Lotus Bakeries NV, General Mills Inc., Clif Bar & Company, ProBar LLC, Post Holdings Inc., Bumble Bar Inc., PepsiCo Inc., Kind LLC, Kellogg Company, Quest Nutrition LLC, Chicago Bar Company, Abbott Nutrition Manufacturing Inc., Nestle SA, Atkins Nutritionals Inc., McKee Foods Corporation, The Simply Good Foods Company, The Bountiful Co., Mars Incorporated, Fullwell Mill Limited, LÄRABAR, Mediterra Inc., Brighter Foods Ltd., Health Warrior Inc., The Hershey Company, YouBar
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What Is Covered In The Energy Bar Global Market Report?
• Market Size Forecast: Examine the energy bar market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the energy bar market for a structured understanding.
• Key Players Overview: Analyze major players in the energy bar market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the energy bar market.
• Segment Contributions: Evaluate how different segments drive overall growth in the energy bar market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the energy bar market.
• Industry Challenges: Identify potential risks and obstacles affecting the energy bar market.
• Competitive Landscape: Review strategic developments in the energy bar market, including expansions, agreements, and new product launches.
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