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Top Factor Driving Sports Betting Market Growth in 2025: Surge In Sports Leagues And Events Fuels Momentum In The Sports Betting Market

03-06-2025 06:59 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Sports Betting

Sports Betting

How Are the key drivers contributing to the expansion of the sports betting market?
The proliferation of sports leagues and events is anticipated to surge the expansion of the sports betting market. A sports league or event constitutes a collective of clubs, nations, associations or individuals vying to win a game for a championship or a title. These leagues have a specific schedule or season during which all the teams or members have to compete to determine the overall winner of the event or league. For example, a study from Wire disclosed that there are currently over 100 active professional leagues worldwide in various sports. The creation of new professional sports leagues globally provides bettors with the chance to diversify their betting investments. As such, the escalating sports leagues and events are fueling the expansion of the sports betting market.

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What growth opportunities are expected to drive the sports betting market's CAGR through 2034?
The scale of the sports betting market has seen a powerful expansion of late. The anticipated progress forecasts an enlargement from $114.2 billion in 2024 to $124.39 billion in 2025 with a compound annual growth rate (CAGR) of 8.9%. The substantial growth during the erstwhile period is primarily due to the mounting number of sports events, an expansion in the millennial demographic, increasing disposable income, and wider accessibility to smartphones and smart computing devices like personal computers and laptops.

The size of the sports betting market is predicted to experience substantial growth in the coming years. By 2029, it is anticipated to reach a net worth of $153.71 billion, with a compound annual growth rate (CAGR) of 5.4%. This growth during the forecast period can be linked to various factors such as the growing prominence of virtual sports betting, innovative product focus, escalating adoption of 5G networks, an increase in mergers and purchases, urbanization, and greater internet penetration. Notable trends for the forecast period include the emphasis on adopting augmented reality and virtual reality, providing mobile betting services, implementation of artificial intelligence in betting platforms, increased investment, strategic partnership entries, the use of blockchain technology, and the integration of live streaming into mobile sportsbooks.

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What are the most significant trends transforming the sports betting market today?
Key participants in the sports betting market are placing emphasis on technological advancements, including real-time betting and AI-enabled platforms, aimed at delivering more stimulating and interactive wagering alternatives to bettors, and improving live participation and user engagement. Real-time betting, also referred to as in-play or live betting, gives bettors the ability to stake on particular outcomes during a live sports event, with continuously updating odds and choices based on the event's progression. For instance, in September 2024, a sport company based in Switzerland, Sportradar AG, introduced micro markets, a product that affords in-play betting with detailed, real-time betting options. The product harnesses AI and wide-ranging data analytics to analyze hundreds of thousands of data points per game. This feature guarantees not only an array of betting choices, but also their timeliness and appropriateness. It offers special bets on specific events within a match, like forecasting the subsequent point in a tennis match or the result of a serve. This recent offering promotes bettor engagement with specific, immediate outcomes during sports events, contributing to a substantial increase in potential betting opportunities.

Which growth-oriented segments of the sports betting market are leading the industry's development?
The sports betting market covered in this report is segmented -

1) By Type: Live/In-Play, Fixed Odd Betting, Exchange Betting, Daily Fantasy, Spread Betting, Pari-Mutuel, Other Types
2) By Sports Type: Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, E-Sports, American Football, Other Sports Types
3) By Platform: Online, Offline

Subsegments:
1) By Live/In-Play Betting: Real-time betting during events, In-game betting options
2) By Fixed Odd Betting: Traditional betting with set odds, Pre-match betting on various outcomes
3) By Exchange Betting: Peer-to-peer betting platforms, Betting exchanges where users set their own odds
4) By Daily Fantasy Sports (DFS): Single-day contests, Season-long fantasy leagues
5) By Spread Betting: Betting against a spread or margin, Types include point spread and total points betting
6) By Pari-Mutuel Betting: Pool betting where payouts depend on the total amount wagered, Commonly used in horse racing
7) By Other Types: Proposition (Prop) Betting, Accumulator Betting, Teaser Betting, E-sports Betting

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What regions are leading the charge in the sports betting market?
Western Europe was the largest region in the sports betting market in 2024. The regions covered in the sports betting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the sports betting market?
Major companies operating in the sports betting market include Flutter Entertainment plc, Bet365 Group, Entain PLS, Caesars Entertainment, Kindred Group plc, Churchill Downs Incorporated, DraftKings Inc., Betsson AB, 888 Holdings, IGT, Dream11, 1xBet, 22bet, PureWin, 20Bet, Sattamatka5com, Go Winning, Wozo Gaming, FDJ - La Francaise des Jeux, Betclic Everest Group, Royal Panda, Lapalingo, Bet3000, Bayes Esports, Mail.ru Games, Lottohelden, FCwetten, Sazka, Synot Tip, Tipsport, winline.ru, FanDuel Sportsbook, BetMGM, Barstool Sportsbook, PointsBet, BetRivers, FOX Bet, Sporttrade Inc, SuperDraft Inc, BetWarrior, Bplay, William Hill, LSports Data, Mostbet, Bettilt, Shangri La Live, Parimatch, NetBet, Unibet.

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What Is Covered In The Sports Betting Global Market Report?

• Market Size Forecast: Examine the sports betting market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the sports betting market for a structured understanding.
• Key Players Overview: Analyze major players in the sports betting market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sports betting market.
• Segment Contributions: Evaluate how different segments drive overall growth in the sports betting market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sports betting market.
• Industry Challenges: Identify potential risks and obstacles affecting the sports betting market.
• Competitive Landscape: Review strategic developments in the sports betting market, including expansions, agreements, and new product launches.

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Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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