Probiotic Drink Market is to grow at a 6 % CAGR, with the United States leading the market through 2030

Probiotic Drink Market to Hit USD 25.94 Bn by 2030

The Probiotic Drink Market was USD 17.25 Bn in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 6 % from 2023 to 2030, reaching USD 25.94 Bn by 2030. Maintaining a healthy balance of stomach bacteria with probiotic drinks has various health advantages, including improved immune function, weight loss, and digestive health. The product reduces autism, obsessive-compulsive disorder (OCD), anxiety, and sadness. The US accounted for 17.3% of the worldwide market for probiotic drinks in 2022. Probiotic drink sales in the United States reached $30.4 billion in 2021 and are projected to reach $64.93 billion by 2030, representing a compound annual growth rate (CAGR) of 9.7%.

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Probiotic Drink Market Segmentation

By Product: Historically, dairy-based probiotic beverages have accounted for a sizable portion accounted for over 55% of the revenue. These include classic choices like kefir, a fermented milk beverage that originated in Europe and has become more popular worldwide, as well as fermented dairy products like yogurt-based drinks. The market for plant-based probiotics is expected to increase at a compound annual growth rate (CAGR) of 11.02% from 2023 to 2030, reaching around $89.14 billion.

By Flavour: The taste of regular or basic probiotic beverages is straightforward and natural because they are usually unflavoured and unsweetened. There are many different fruit tastes available in berry-flavoured probiotic drinks, including strawberry, blueberry, raspberry, and blackberry. Mango, pineapple, coconut, passionfruit, and guava are common tastes found in tropically flavoured probiotic beverages.

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Probiotic Drink Market Regional Analysis

In the United States, the probiotic drinks market was estimated to be worth $8.43 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 8.7% between 2023 and 2030. The market is expected to grow to $16.48 billion by 2030. Lactose-free choices, such as probiotic drinks made from coconut and almond milk, are becoming more popular due to rising incidence of lactose intolerance, especially in the US and Canada.

In Europe, the probiotic drinks market was estimated to be worth $7.2 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 7.3% between 2022 and 2030." Europe's biggest marketplaces are found in nations like Germany, France, the UK, Italy, and Spain.

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Probiotic Drink Market Competitive Landscape

Yakult Honsha Co. Ltd: On 1 January 2024, Beijing Yakult Co., Ltd. was acquired by Yakult (China) Corporation, a subsidiary of Yakult Honsha. On 29 September 2023, Pokka Sapporo sold the plant-based yogurt company to Yakult Honsha.

Danone S.A.: In 2024, Danone acquired Functional Formularies, a U.S.-based company. In 2023, by purchasing Promedica, Danone increased the size of its Specialized Nutrition business.

Nestlé S.A. in February 2022, Nestlé Health Science acquired Vital Proteins. For CHF 10.2 billion, Nestlé sold its Skin Health division to a group headed by EQT and ADIA. Nestlé acquired important brands from The Bountiful Company in July 2021, including Osteo Bi-Flex, Solgar, and Nature's Bounty.

Conclusion

In order to attract health-conscious consumers throughout the world, businesses will probably concentrate on diversifying their product offers and utilizing both traditional retail and internet channels.
The market's future will also be significantly shaped by strategic mergers, acquisitions, and R&D investments.

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