Pet Oral Care Products Market Set to Reach $2.88 Billion by 2029 with 7% Yearly Growth

What market dynamics are playing a key role in accelerating the growth of the pet oral care products market?
The surge in dental disorders among pets is projected to fuel the expansion of the pet oral care products industry. Dental diseases encompass a variety of conditions causing discomfort, pain, and potential health risks that impact the oral cavity of pets, including teeth, gums, and other supporting structures. Pet oral care products aid in cleaning the oral cavity, refreshing breath, and promoting healthy oral hygiene, which in turn prevents dental diseases. For example, RSPCA Australia, an independent charity providing animal protection services, reported in September 2022 that dental disease is the dominant health concern in pets, affecting 70% of cats and 80% of dogs by the age of three. Additionally, in March 2023, according to the Royal Veterinary College, a UK-based veterinary institution, periodontal disease is the most commonly diagnosed condition in UK cats. Their study disclosed that 15.2% of cats are diagnosed with the disease yearly, impacting an estimated 1.8 million cats, with a significant number of cases likely undetected. Consequently, the high instance of dental diseases in pets is pushing the growth of the pet oral care products industry.

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How will the growth rate of the pet oral care products market shape industry trends by 2034?
The market size for pet oral care products has seen significant growth in the past few years. It's expected to expand from $2.06 billion in 2024 to $2.18 billion in 2025, boasting a compound annual growth rate (CAGR) of 5.5%. Several factors contributed to this growth in the historic period, including an increase in pet adoption, heightened awareness about pet dental hygiene, recommendations from veterinarians, the humanization of pets, and a high prevalence of dental problems in pets.

The market for pet oral care products is predicted to experience robust expansion in the upcoming years, escalating to $2.88 billion in 2029 with a 7.3% compound annual growth rate (CAGR). The rise in this estimated period is due to an emphasis on preventive pet care, advancements in product formulations, growth in online shopping and pet speciality retail, an increase in veterinary recommendations, and a growth in pet dental insurance schemes. Notable trends in the projected period involve the creation of enzymatic toothpaste and gels, a focus on products to freshen pet breath, the incorporation of smart and connected oral care appliances, and partnerships for particular pet oral care remedies.

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What new trends are reshaping the pet oral care products market and its opportunities?
Product innovation is becoming a crucial trend in the pet oral care product industry. Giants in the market are concocting new products to maintain their stronghold. For instance, TEEF for Life, an American company specializing in dog oral care, introduced two new products in January 2023; the Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42, to boost oral hygiene in pets. Clinical studies prove that SMMRT can stimulate healthy bacteria growth while simultaneously barring the proliferation of germs associated with dental diseases in humans and animals. Meanwhile, Protektin42, the other innovative product, targets the root causes of gum conditions, tooth decay, and bad breath in dogs. Using human-grade, plant-based elements in its formulation, Protektin42 is a pre-and postbiotic supplement available in powder form which can easily be combined with water.

Which primary segments of the pet oral care products market are driving growth and industry transformations?
The pet oral care products market covered in this report is segmented -

1) By Product Type: Toothpaste, Toothbrushes, Dental Wipes, Dental Chews, Oral-Care Food Additives, Oral-Care Water Additives, Other Products
2) By Pet Type: Dogs, Cats, Other Pets
3) By Distribution Channel: Super markets And Hyper markets, Online Channels, Specialized Pet Shops, Veterinary Channels, Other Distribution Channels
4) By Application: Residential, Commercial
5) By End-Use: Veterinary Hospitals, Private Clinics, Home Care, Colleges And Universities

Subsegments:
1) By Toothpaste: Enzymatic Toothpaste, Non-Enzymatic Toothpaste, Flavored Toothpaste
2) By Toothbrushes: Finger Brushes, Standard Dog Toothbrushes, Cat Toothbrushes, Electric Toothbrushes
3) By Dental Wipes: Textured Dental Wipes, Antimicrobial Dental Wipes, All-Natural Dental Wipes
4) By Dental Chews: Rawhide Dental Chews, Grain-Free Dental Chews, Enzymatic Dental Chews, Dental Bones and Treats
5) By Oral-Care Food Additives: Water-Soluble Oral Care Powders, Liquid Oral Care Additives, Treats with Oral-Care Benefits
6) By Oral-Care Water Additives: Antibacterial Water Additives, Breath Freshening Water Additives, Enzymatic Water Additives
7) By Other Products: Oral-Care Gels, Breath Freshening Sprays, Dental Kits

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Which geographical regions are pioneering growth in the pet oral care products market?
North America was the largest region in the pet oral care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the influential players reshaping the pet oral care products market landscape?
Major companies operating in the pet oral care products market include Mars Incorporated, Boehringer Ingelheim International GmbH, Nestlé Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill's Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals plc, Compana Pet Brands, Vetoquinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations

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What Is Covered In The Pet Oral Care Products Global Market Report?

• Market Size Forecast: Examine the pet oral care products market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the pet oral care products market for a structured understanding.
• Key Players Overview: Analyze major players in the pet oral care products market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the pet oral care products market.
• Segment Contributions: Evaluate how different segments drive overall growth in the pet oral care products market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the pet oral care products market.
• Industry Challenges: Identify potential risks and obstacles affecting the pet oral care products market.
• Competitive Landscape: Review strategic developments in the pet oral care products market, including expansions, agreements, and new product launches.

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