Mystery on Main Street Welcomes Award-Winning Journalist to Leadership Team

Mystery on Main Street (MoMS), the innovative startup revolutionizing local business engagement, today announced the addition of award-winning journalist and content strategist Shari Berg to its leadership team. Berg will serve as a consulting managing editor for MoMS, heading the company's team of highly skilled writers.

"We're fortunate to welcome Shari to our leadership team," said Mario L Castellanos, MoMS founder and CEO. "Her extensive experience in journalism and content strategy will be invaluable as we continue to grow and expand our offerings. Shari's proven ability to help businesses connect with their audiences through compelling storytelling aligns perfectly with our mission."

Berg brings to Mystery on Main Street a distinguished career focused on helping businesses and individuals craft powerful narratives. Her expertise in guiding writers to clarify their messages, refine their voices, and achieve their publishing goals will enhance the company's commitment to leveraging the power of storytelling to help small businesses grow.

Before joining MoMS, Berg worked with entrepreneurs, authors, and organizations across diverse industries, developing content strategies that drive engagement and create lasting impact. She holds a bachelor's degree in journalism from the University of Pittsburgh and is a two-time Golden Quill Award for Journalism recipient.

"I'm honored to join the talented team behind Mystery on Main Street," said Berg. "This app will reimagine marketing for small businesses struggling in today's economy. I look forward to contributing to its success by leading an amazing team of writers ready to tell the stories that bring business back to the locals."

Mystery on Main Street (MoMS) is creating a unique interactive, data rich marketing and advertising mobile application utilizing artificial intelligence, augmented reality and gamification to promote patronization of local B2C walk-in and event businesses leading to sustained economic community growth, while uncovering the all-important "ghost shoppers" (the "just looking" crowd). To learn more, visit us at https://mysteryonmainstreet.com/. There, you'll find two explainer videos and a FAQs page. You can also contact us at: info@mysteryonmainstree.com. Bottom line - lots to gain and... lots to gain!

Mystery on Main Street
250 International Parkway,
Suite 134
Lake Mary, FL 32746 USA
1-407-212-9122
Press: Diana Evet
pr@mysteryonmainstreet.com

Local small business, the kind every community has, are tired of seeing their sales slip to Amazon, eBay, and every other e-commerce site. They see "Going Out of Business" signs and mass retailers heading to bankruptcy, the effects of pandemics, and are just plain feeling the squeeze. Compounding these external challenges are their relevant internal challenges - a lack of time and resources created by an incessant work environment, to properly market and advertise their business. They rely on word-of-mouth and limited promotional methods that cannot and do not provide equitable data necessary to determine if these routines are proving valuable. Furthermore, their revenue is a product of these efforts, producing a "Catch-22" - a problematic situation created by the solution. We can help change that, making it fun and exciting and sustaining local communities in the process.

Mystery on Main Street is creating a unique interactive, big data marketing and advertising mobile application platform utilizing several technologies including AI (artificial intelligence), AR (augmented reality) and incentivized gamification to promote patronization of local B2C walk-in traffic "mom 'n pops".

Each "gameplay" uses "whodunit" stories written by local, professional, and award winning writers that take players into locations they've chosen to receive clues and solve a mystery, while promoting local brick and mortar business and events. Players must enter these locations with no interaction with location personnel and employees required. Our data uncovers the all-important "silent shoppers" (the "just looking" crowd). Players and participating merchants mutually gain with no membership or subscription required. The first player to solve the mystery receives a valuable prize. Think of this as Groupon meets scavenger hunt and Pokémon Go.

This release was published on openPR.