Top Factor Driving Lagers Market Growth in 2025: Rising Alcohol Consumption Fuels Growth In The Lager Market

What industry-specific factors are fueling the growth of the lagers market?
The anticipated surge in the lager market is attributed to the increasing intake of alcohol worldwide. The term alcohol consumption essentially involves the drinking of beverages containing ethanol, and among these, lager is a globally popular choice. Lager beer has seen pervasive use in recent years due to its superior nutritional value compared to other alcoholic drinks, with benefits such as lowering bad cholesterol, stress reduction, and memory improvement. For example, a recent report in February 2022 by the Distilled Spirits Council of the United States, an American trade organization that represents distilled spirits producers and marketers, states that the spirits industry made a revenue of $35.8 billion in 2021, indicating a 12.0% growth compared to the previous year. Consequently, the increasing intake of alcohol is contributing significantly to the expansion of the lager market.

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What Is the projected market size and growth rate for the lagers market?
The lagers market has seen a consistent expansion in the past few years. The market, which is projected to surge from $179.66 billion in 2024 to $188.32 billion in 2025, will experience a compound annual growth rate (CAGR) of 4.8%. Factors like customer preferences, market competition, regulatory landscape, cultural factors, and supply chain dynamics have contributed to this growth during the historic time frame.

In the coming years, the lagers market is anticipated to witness consistent growth. Projected to escalate to $227.79 billion by 2029 with a compound annual growth rate (CAGR) of 4.9%, the market expansion in the anticipated period can be credited to factors such as emerging markets, product innovation and development, sustainable initiatives, global economic landscape, and demographic modifications. The forecast period will be characterized by key trends such as the surge of craft and specialty lagers, an increase in demand for low-alcohol and non-alcoholic lagers, innovative flavor infusion, growth of online sales and direct-to-consumer models, and collaboration and limited edition releases.

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What new trends are reshaping the lagers market and its opportunities?
Leading businesses in the lagers market are adapting their strategies to focus on product innovation, such as LalBrew NovaLager to deliver consistent and trusted services to their clientele. This specific product is a robust strain of lager yeast with features that align perfectly with lager beer production, including the capability for rapid fermentations and high attenuation. For example, Lallemand Inc., a company based in Canada that specializes in the development of yeast products, rolled out LalBrew NovaLager in September 2022. This product is a genuine bottom-fermenting Saccharomyces pastorianus hybrid from the novel Group III lineage of lager yeasts, notable for its vigorous fermentation process that can be completed in just 6 days. It delivers a unique flavor profile that's clean and slightly ester-like over a broad temperature band.

What major market segments define the scope and growth of the lagers market?
The lagers market covered in this report is segmented -

1) By Product Type: Standard Lager, Premium Lager, Luxury Lager
2) By Variety: Pale Lager, Vienna Lager, Dark Lager
3) By Packaging Type: Glass, Metal Can, Other Packaging Types
4) By Distribution Channel: On-Trade, Off-Trade
5) By End-User: HoReCa, Household Retail, Other End Users

Subsegments:
1) By Standard Lager, Light Lager, Regular Lager
2) By Premium Lager, Craft Premium Lager, Imported Premium Lager
3) By Luxury Lager, High-End Craft Lager, Specialty Luxury Lager

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Which region dominates the lagers market?
Western Europe was the largest region in the lagers market in 2024. The regions covered in the lagers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Which key market leaders are driving the lagers industry growth?
Major companies operating in the lagers market include Asahi Breweries Ltd., Carlsberg Breweries A/S, Diageo Plc, Heineken N V, Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited, The Boston Beer Company, United Breweries Holdings Limited, Founders Hill Brewing Co. LLC, Lakefront Brewery Inc., Anchor Brewing Co. LLC, Birra Menabrea S.p.A., Bitburger Braugruppe GmbH, Budweiser Budvar Brewery, Anheuser-Busch InBev SA/NV, Squatters Pubs and Craft Beers, Sapporo Holdings Limited, Yanjing Beer Group Corporation Limited, San Miguel Corporation, Beijing Yanjing Brewery Co.Ltd., China Resources Beer (Holdings) Company Limited, Anadolu Efes Biracilik ve Malt Sanayii A.S., Cervecería Hondureña S.A. de C.V., Grupo Modelo S.A. de C.V., Cervecería Cuauhtémoc Moctezuma, Cervecería Nacional Dominicana, Boon Rawd Brewery

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What Is Covered In The Lagers Global Market Report?

• Market Size Forecast: Examine the lagers market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the lagers market for a structured understanding.
• Key Players Overview: Analyze major players in the lagers market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the lagers market.
• Segment Contributions: Evaluate how different segments drive overall growth in the lagers market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the lagers market.
• Industry Challenges: Identify potential risks and obstacles affecting the lagers market.
• Competitive Landscape: Review strategic developments in the lagers market, including expansions, agreements, and new product launches.

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