Press release
Smart Toys Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share
Smart Toys Market Outlook
The surge in recognition of technology-driven education within the smart toys industry is projected to stimulate the sector's expansion throughout the predicted timeline. The term technology-driven education signifies the incorporation of technological aids in the schooling environment. This kind of instruction method will make education engaging and beneficial in aiding children's learning. The educational aspect linked to these toys has prompted stakeholders to roll out more advanced e-learning technologies. These come with enhanced voice recognition attributes and device sensors, which render the item smarter, more interactive, and vibrant. E-learning represents a significant breakthrough in the smart toys sector. The United Nations Educational, Scientific, and Cultural Organization, a specialist agency based in France, predicts that roughly 50% of global lower secondary schools will have internet access for educational use by 2022. Hence, the rise in technology-driven education will contribute to the advancement of the smart toys industry.
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What Is the projected market size and growth rate for the smart toys market?
In recent times, the market size for smart sports equipment has witnessed significant growth. The market is anticipated to increase from $4.02 billion in 2024 to $4.24 billion in 2025, with a compound annual growth rate (CAGR) of 5.4%. This growth during the historical period is linked to various factors such as changing consumer preferences for personalized experiences, growth of e-commerce firms, widespread use of mobile devices, rising popularity of digital entertainment and gaming, along with consumer awareness and acceptance.
There is expected to be a swift expansion in the smart sports equipment market size in the upcoming years, with it projected to reach $6.29 billion in 2029, marking a compound annual growth rate (CAGR) of 10.4%. This surge during the forecasting era can be credited to various factors such as the uptick in edutainment, growing interest in connected toys, the empowerment of parents, a rising requirement for app-operated mechanical toys, and an increase in demand for interactive and intriguing toys. Augmented reality (AR) and virtual reality (VR), voice and gesture control, interconnected action, artificial intelligence-powered playmates, the spread of 3D printing technology and the use of proximity sensors in toys are all primary trends anticipated during the forecast period.
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What new trends are reshaping the smart toys market and its opportunities?
Key players in the smart toys industry, like Toymint, are putting their energy into the creation of technologically sophisticated toys including AI companions, in an effort to expand their customer bases and improve revenue flow. An AI companion is essentially a digital partner that utilizes artificial intelligence to interact with and aid users in a variety of tasks and undertakings. To illustrate, in April 2023, Toymint, a Canadian toy and children's merchandise producer, rolled out TeddyGPT. This inventive AI teddy chat renders an entertaining and instructive interface geared towards children and their families. TeddyGPT is the successful blend of a conventional toy's charm and modern artificial intelligence prowess. This unique toy brings together the nostalgic allure of a traditional teddy bear and cutting-edge AI attributes, providing a one-of-a-kind interactive experience that fosters communication, friendship, and knowledge acquisition. Manufactured by OpenAI, TeddyGPT enables this toy companion to understand and react to a broad spectrum of subjects, inquiries, and cues, thus engendering engaging dialogue that piques children's interest and imagination, well beyond what the average toy can achieve.
What major market segments define the scope and growth of the smart toys market?
The smart toys market covered in this report is segmented -
1) By Technology: Wi-Fi, Bluetooth, Other Technologies (NFC And RFID)
2) By Distribution Channel: Online market, Specialty Stores, Toy Shops
3) By Type: Robots, Interactive Games, Educational Robots
4) By Interfacing Device: Smartphone-Connected Toys, Tablet-Connected Toys, Console-Connected Toys, App-Connected Drones
5) By End User: Toddlers, Pre-Schoolers, School-Going, Stripling
Subsegments:
1) By Wi-Fi: Wi-Fi-Enabled Interactive Toys, Smart Learning Toys with Cloud Connectivity, Remote-Controlled Wi-Fi Toys
2) By Bluetooth: Bluetooth-Enabled Educational Toys, Smart Plush Toys with Bluetooth Connectivity, Interactive Games with Bluetooth Features
3) By Other Technologies: NFC-Enabled Toys for Instant Interaction, RFID-Tagged Toys for Tracking and Identification, Smart Cards and Accessories with NFC/RFID Features
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Which region dominates the smart toys market?
North America was the largest region in the smart toys market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart toys market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Which key market leaders are driving the smart toys industry growth?
Major companies operating in the smart toys market include The Lego Group, Mattel Inc., Hasbro Inc., JAKKS Pacific Inc., WowWee Group Limited, Anki Inc., Sphero Inc., LittleBits Electronics Inc., UBTECH Robotics Inc., Ozobot Inc., Miko (Emotix), Playmobil, Fisher-Price Inc., LeapFrog Enterprises Inc., Tomy Company Ltd., DJI Technology Co. Ltd., Wonder Workshop Inc., Innovation First International Inc., Yuneec International Co. Ltd., Spin Master Corp., Botzee India Private Limited, Siam Mandalay Co. Ltd., Wondermento Ltd., Bluebee Pals, CogniToys, Tinkerbots Games Ltd., Modular Robotics, Pai Technology Ltd., Makeblock
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What Is Covered In The Smart Toys Global Market Report?
•Market Size Forecast: Examine the smart toys market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the smart toys market for a structured understanding.
•Key Players Overview: Analyze major players in the smart toys market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the smart toys market.
•Segment Contributions: Evaluate how different segments drive overall growth in the smart toys market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the smart toys market.
•Industry Challenges: Identify potential risks and obstacles affecting the smart toys market.
•Competitive Landscape: Review strategic developments in the smart toys market, including expansions, agreements, and new product launches.
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