Press release
Mobile Engagement Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share
Mobile Engagement Market
The surge in the usage of mobile device applications is anticipated to fuel the expansion of the mobile engagement market. Mobile applications, also known as apps, are unique software tailored to function on mobile devices like smartphones and tablets. The use of mobile apps simplifies interactions, such as greeting users via push notifications or offering guidance. Effective apps utilize mobile engagement to map out the customer journey by being considerate and tactical in their consumer interactions. For example, a House of Commons Library report published in May 2024 revealed that in the UK, nearly all kids, or 99%, log on to the internet, and by the age of 11, nine in ten possess a mobile phone. Of those aged 8 to 17 on social media, around 75% have an account or profile on at least one major platform. Even though the majority of these platforms require a minimum age of 13, about 60% of children between 8 to 12 years of age using these platforms have set up their own profiles. Hence, the growing usage of apps on mobile devices is spurring the growth of the mobile engagement market.
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How will the growth rate of the mobile engagement market shape industry trends by 2034?
The exponential growth of the mobile engagement market size has been noteworthy in the past few years. The market is projected to inflate from $39.68 billion in 2024 to a staggering $56.4 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 42.1%. The historic growth period saw a surge largely due to a spike in mobile device usage, increased usage of mobile applications, the emergence of in-app advertising, escalating significance of user retention, and population growth.
It is predicted that the mobile engagement market will experience a significant surge in the coming years, with its size anticipated to reach $260.82 billion by 2029, representing a compound annual growth rate (CAGR) of 46.6%. This predicted growth for the forecast period can be credited to the adoption of customized and situational messaging, growing urbanization, the focus on interactive and game-like mobile experiences, the rise in location-centered mobile engagement, and the extensive use of push notifications for engaging customers. The leading trends for the forecast period incorporate the inclusion of chatbots and virtual assistants in mobile applications, emphasis on privacy-focused mobile engagement strategies, growth in mobile wallets and in-app transactions, emergence of progressive web applications (pw.as) for smooth engagement, and the utilization of cross-platform and multi-channel mobile engagement approaches.
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What trends are poised to drive the future success of the mobile engagement market?
In the mobile engagement industry, product innovation is rapidly becoming a prevalent trend. To reinforce their presence in the market, key players are focusing their endeavors on developing novel products. For example, in May 2023, a telecommunications and IT solutions provider based in the UK called British Telecommunications plc. introduced Immersive Spaces, targeted at business and public sector customers. This marked the creation of the UK's first 5G-compatible interactive simulation experience. In collaboration with Immersive Interactive Ltd, they fused interactive 360° video content with sensory attributes such as lighting, sound, and scent to mimic actual settings. For employee training purposes, companies can utilize these areas, for example, to safely familiarize new forklift operators with factory conditions within a controlled environment.
Which primary segments of the mobile engagement market are driving growth and industry transformations?
The mobile engagement market covered in this report is segmented -
1) By Solution: SMS And MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions
2) By Organization Size: Large Enterprises, Small And Medium Organizations
3) By Deployment: On-Premises, On-Cloud
4) By Industry Verticals: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Consumer Electronics And Accessories, Apparel, Footwear And Accessories(AFA), Furniture And Home Furnishings, Hospitality And Travel, Other Industry Verticals
Subsegments:
1) By SMS And MMS: Promotional SMS, Transactional SMS, Multimedia Messaging Service (MMS)
2) By Push Notifications: Rich Push Notifications, Standard Push Notifications
3) By In-App Messaging: Contextual In-App Messages, Onboarding Messages, Feedback Messages
4) By E-Mails: Transactional Emails, marketing Emails, Drip Campaign Emails
5) By App Or Web Content: Personalized Content, Dynamic Content
6) By Other Solutions: Mobile Wallet Engagement, Chatbots And AI Messaging, Social Media Engagement
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Which geographical regions are pioneering growth in the mobile engagement market?
Asia-Pacific was the largest region in the mobile engagement market in 2024.North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Who are the influential players reshaping the mobile engagement market landscape?
Major companies operating in the mobile engagement market include Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Swrve Inc., ket*o Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. à r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush
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What Is Covered In The Mobile Engagement Global Market Report?
•Market Size Forecast: Examine the mobile engagement market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the mobile engagement market for a structured understanding.
•Key Players Overview: Analyze major players in the mobile engagement market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the mobile engagement market.
•Segment Contributions: Evaluate how different segments drive overall growth in the mobile engagement market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the mobile engagement market.
•Industry Challenges: Identify potential risks and obstacles affecting the mobile engagement market.
•Competitive Landscape: Review strategic developments in the mobile engagement market, including expansions, agreements, and new product launches.
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