Press release
Rising Diabetes And Obesity Rates Fuel Surge In Natural Sweeteners Market As Health-Conscious Consumers Seek Low-Sugar Alternatives Driver: A Major Catalyst in the Evolution of the Natural Sweeteners Market in 2025
Natural Sweeteners Market
The escalating rates of diabetes and obesity are anticipated to spur the expansion of the natural sweeteners market in the future years. A significant section of the population is opting for low sugar alternatives to control their diabetes and obesity issues. Numerous individuals are transitioning from refined table sugar and high-fructose corn syrup to natural sweeteners as they are a healthier replacement for refined sugars and can assist in weight loss. For example, in May 2024, data released by the Office for Health Improvement and Disparities, a governmental organization in the UK, estimated that around 64.0% of adults aged 18 and older in England were categorized as being overweight or having obesity in 2022 to 2023, a figure nearly identical to the prior year's percentage of 63.8%. Therefore, the upward trend in diabetes and obesity is fuelling the progression of the natural sweeteners market.
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What is the future CAGR of the natural sweeteners market, and how will it impact industry expansion?
Recently, there has been significant growth in the natural sweeteners market, which is projected to increase from $6.09 billion in 2024 to $6.5 billion in 2025, with a compound annual growth rate (CAGR) of 6.7%. Factors contributing to the market's historical expansion include heightened health awareness, a surge in demand for lower-calorie substitutes, a preference for natural components among consumers, regulatory backing for natural sweeteners, and the imposition of taxes on sugar.
The market size of natural sweeteners is projected to experience a significant surge in the coming years, expanding to $8.51 billion in 2029 with a compound annual growth rate (CAGR) of 7.0%. This anticipated growth throughout the projected period can be ascribed to escalating demand for sugar-free and low-calorie food and beverages, an increasing diabetic population, expansion in the functional foods and beverages industry, stringent clean label regulations and urban development in emerging economies. Key trends expected during this forecast period encompass increasing popularity of monk fruit, a thriving plant-based and vegan diet trend, sustainable procurement practices, the combination of natural sweeteners, and functional sweeteners possessing prebiotic or probiotic attributes.
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What are the most significant trends transforming the natural sweeteners market today?
The expansion in product creativity is influencing the market for natural sweeteners. Top companies in the natural sweetener industry are concentrating on product innovation to consolidate their market share. Take, for example, Ocean Spray, an American agricultural cooperative, which introduced the Zero Sugar variant for its primary juice products in November 2023. The offering includes cranberry and mixed berry flavors, sweetened with an extract from the stevia leaf, each cup containing only 5 calories and no extra sugar, designed for health-oriented consumers looking for low-sugar substitutes. This product introduction embodies Ocean Spray's dedication to adjusting to the shifting preferences of consumers and refreshing the juice category, which has been experiencing a drop in sales due to the excessive sugar content in conventional fruit drinks.
Which key market segments comprise the natural sweeteners market and drive its revenue growth?
The natural sweeteners market covered in this report is segmented -
1) By Type: Stevia, Sorbitol, Xylitol, Mannitol, Erythritol, Sweet Proteins, Other Types
2) By Application: Bakery Goods, Sweet Spreads, Confectionery And Chewing Gums, Beverages, Dairy Products, Other Applications
3) By End-User: Food And Beverages, Pharmaceutical, Direct Sales, Other End-Users
Subsegments:
1) By Stevia: Stevia Extracts, Liquid Stevia, Powdered Stevia
2) By Sorbitol: Sorbitol Syrup, Sorbitol Powder
3) By Xylitol: Xylitol Granules, Xylitol Powder
4) By Mannitol: Mannitol Granules, Mannitol Powder
5) By Erythritol: Erythritol Granules, Erythritol Powder
6) By Sweet Proteins: Monellin, Thaumatin, Miraculin
7) By Other Types: Honey, Agave Nectar, Maple Syrup, Coconut Sugar, Date Sugar
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What regions are at the forefront of natural sweeteners market expansion?
North America was the largest region in the natural sweeteners market in 2024. The regions covered in the natural sweeteners market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the leading players fueling growth in the natural sweeteners market?
Major companies operating in the natural sweeteners market include Associated British Foods., Archer-Daniels-Midland Company, Cargill Inc., E.I. du Pont de Nemours & Company, FoodChem International Corporation, Galam Ltd., GLG Life Tech Corp, Herboveda India, Imperial Holly Corporation, Ingredion Inc., Madhava Foods Ltd., Merisant UK Ltd., Morita Kagaku Kogyo Co. Ltd., Ohly GmbH, Associated British Foods plc, DSM NV, Ecogreen Oleochemicals Pvt Ltd., Fooditive B.V, Koninklijke (Royal DSM), MacAndrews & Forbes Holdings Inc., Madhava Ltd., Nestle SA, Pyure Brands LLC, Saganà Association, Stevia Biotech Pvt. Ltd., Suminter India Organics Pvt. Ltd., The Real Stevia Company, Wilmar International Ltd., XiliNat
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What Is Covered In The Natural Sweeteners Global Market Report?
•Market Size Forecast: Examine the natural sweeteners market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the natural sweeteners market for a structured understanding.
•Key Players Overview: Analyze major players in the natural sweeteners market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the natural sweeteners market.
•Segment Contributions: Evaluate how different segments drive overall growth in the natural sweeteners market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the natural sweeteners market.
•Industry Challenges: Identify potential risks and obstacles affecting the natural sweeteners market.
•Competitive Landscape: Review strategic developments in the natural sweeteners market, including expansions, agreements, and new product launches.
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