Africa E-Commerce Market Size Worth USD 1,017.0 Billion by 2033 | CAGR: 13.8%

E-Commerce Market in Africa 2025:

How Big is the Africa E-Commerce Industry?

The Africa e-commerce market size reached USD 317.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,017.0 Billion by 2033, exhibiting a growth rate (CAGR) of 13.8% during 2025-2033.

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 317.0 Billion
Market Size in 2033: USD 1,017.0 Billion
Market Growth Rate (CAGR) 2025-2033: 13.8%

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Africa E-Commerce Market Trends and Drivers:

The Africa e-commerce market is expanding rapidly, owing to the fast digitalization, increasing internet penetration, and the widespread use of smartphones. With a growing young population and rising disposable incomes, more individuals are shifting to online shopping for convenience as well as accessibility. Besides this, the expansion of digital payment solutions, including mobile money and fintech innovations, has further facilitated e-commerce adoption, reducing reliance on cash transactions.

Several initiatives of government bodies to enhance digital infrastructure and support entrepreneurship have also played an important role in fostering e-commerce growth across the continent. In line with these factors, the surge in social commerce, where businesses use platforms like WhatsApp, Instagram, and Facebook to sell products, is another key driver fueling the expansion of the Africa e-commerce market. Additionally, international and local companies are investing in logistics and supply chain improvements to address last-mile delivery challenges, making online shopping more efficient and reliable.

A prominent trend shaping the Africa e-commerce market is the increasing demand for locally made products and the rise of digital marketplaces catering to regional needs. Consumers are becoming inclined to support homegrown brands, leading to a surge in African-owned online stores. Moreover, advancements in artificial intelligence, machine learning, and data analytics are enabling businesses to personalize customer experiences, improve recommendations, and streamline operations.

In addition to these factors, subscription-based and on-demand service models, particularly in sectors like fashion, beauty, and groceries, are gaining popularity due to their convenience. Furthermore, sustainability and eco-conscious shopping are also gaining traction, with consumers seeking ethical and environmentally friendly products. Consequently, the combination of these factors is expected to propel the expansion of the Africa e-commerce market in the coming years.

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Few Key Players:

• Alibaba Group
• Amazon.com, Inc.
• Avito Holding AB
• Bidorbuy.com Inc
• DHL International GmbH
• DealDey Ltd.
• eBay Inc
• GumTree.com Limited
• Jiji Press Ltd.
• Jumia Technologies AG
• Konga Online Shopping Ltd
• Naspers Ltd.
• OLX Group

Africa E-Commerce Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Business Model:

• B2C
• B2B
• C2C
• Others

Breakup by Mode of Payment:

• Payment Cards
• Online Banking
• E-Wallets
• Cash-On-Delivery
• Others

Breakup by Service Type:

• Financial
• Digital Content
• Travel and Leisure
• E-Tailing
• Others

Breakup by Product Type:

• Groceries
• Clothing and Accessories
• Mobiles and Electronics
• Health and Personal Care
• Others

Breakup by Country:

• South Africa
• Nigeria
• Egypt
• Morocco
• Kenya
• Others

Contact Our Analysts for Brochure Requests, Customization, and Inquiries Before Purchase: https://www.imarcgroup.com/request?type=report&id=3842&flag=C

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Browse Other Research Reports:

• GCC Real Estate Market Report: https://www.imarcgroup.com/gcc-real-estate-market/requestsample

• GCC E-Commerce Market Report: https://www.imarcgroup.com/gcc-e-commerce-market/requestsample

Contact Us:

IMARC Group
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Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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