Press release
Authentication and Brand Protection Market Predicted to Hit US$ 5.04 Billion with Growing CAGR: 8.2% Forecast by 2030
Authentication and Brand Protection Market
The act of retaining a brand's intellectual property rights secure from unsanctioned usage is known as brand protection. In recent business topography safeguarding the brand is crucial for sustaining consumers depending on one. Brand protection indicates halting people from misemploying the gamut of commodities that render the business distinct. It also encompasses taking restorative methods to prohibit the sale of forged products that can injure the brand's name.
The authentication and brand protection market size were valued at USD 2.52 billion in 2021. It is projected to grow to USD 5.04 billion by 2030, exhibiting a compound annual growth rate of 8.2% from 2022 to 2030.
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Growth Drivers and Opportunities:
• Several reasons have contributed to the expansion of the authentication and brand protection market in recent years. Among these is its extensive usage in several industries, including electronics, medical products, automobile industries, food and beverages, clothing, luxury products, beauty products, and many others.
• The market size will expand due to businesses concentrating on commodity instigations for several industries. For instance, in January 2019, Applied DNA Sciences Inc., an inventor in presentation fabric and smart textiles for progressive, agile lifestyles, declared the endorsement of the quasi-Memorandum of Understanding.
Key Players:
The market is excessively aggressive propelling players to follow policies such as acquisitions, launches, and collaborations. Here is the list of the leading companies operating in the authentication and brand protection market:
• 3M Company
• AlpVision SA
• Authentic Vision
• Applied DNA Sciences Inc.
• Arjo Solutions
• Authentix Inc.
• Avery Dennison Corporation
• Centro Grafico dg S.p.A
• De La Rue PLC
• Eastman Kodak Company
• Giesecke + Devrient GmbH
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Authentication and Brand Protection Market Report Highlights:
• The food and beverages segment is anticipated to grow at the highest CAGR over the forecast period. RFID, IoT monitoring solutions, item-level serialization, and both overt and covert codes are presently offered brand protection alternatives. RFID, as well as other innovative packaging technologies, are progressively being used on bottles and cans, food cardboard, and other boxes.
• The barcodes segment accounted maximum revenue share. By integrating a patented, specialized HD barcode into the manufacturing operation, barcodes instantaneously determine the truthfulness of printable packages, goods, or materials.
• Asia-Pacific is expected to grow at highest CAGR over the projected period. Economic growth and the augmentation of the country's manufacturing sector have had a massive effect on the region's supply for authorization as well as brand protection.
Segmentation Overview:
The authentication and brand protection market analysis is mainly based on authentication mode, offering, technology, application, and region. Based on authentication mode analysis, the smartphone authentication segment witnessed the fastest growth. This solution assists brand owners to safeguard against replicating and deflection.
According to the offering, the RFID segment holds a significant revenue share. RFID can locate constituents in seconds by utilizing electromagnetic fields to identify and trace tags linked to the object.
Authentication and Brand Protection, Authentication Mode Outlook (Revenue - USD Billion, 2018 - 2030)
• Smartphone Authentication
• Blockchain Authentication
Authentication and Brand Protection, Technology Outlook (Revenue - USD Billion, 2018 - 2030)
• Overt
• Covert
• Digital
• Forensic
Authentication and Brand Protection, Offering Outlook (Revenue - USD Billion, 2018 - 2030)
• Security Labels
• Security Inks
• Holograms
• Barcodes
• RFID
• Authentication Chips
• QR Codes
Authentication and Brand Protection, Application Outlook (Revenue - USD Billion, 2018 - 2030)
• Electronics
• Pharmaceuticals
• Automotive
• Food & Beverages
• Apparel
• Luxury Goods
• Cosmetics
• Others
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Geographical Landscape:
• North America (U.S., Canada)
• Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
• Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
• Latin America (Brazil, Mexico, Argentina)
• Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)
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