Press release
Shaping the Sustainable Tourism Market in 2025: Focus On Eco-Friendly Accommodations And Infrastructure
Sustainable Tourism Market Size
The market size for sustainable tourism has seen considerable growth in the recent past. The market, valued at $3278.2 billion in 2024, is forecasted to reach a size of $3764.92 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 14.8%. The historic growth has been driven by factors such as heightened environmental consciousness, escalating worry about climate change, increasing demand for environmentally friendly lodging options, the global tourism industry's expansion, and extensive media focus on environmental issues.
The market size of sustainable tourism is predicted to experience a significant rise in the coming years, with a projection to reach $6492.89 billion in 2029 and a compound annual growth rate (CAGR) of 14.6%. The anticipated growth over the forecast period is due to factors such as increasing public demand for sustainable travel, the heightened concentration on corporate sustainability initiatives, an increase in green travel standards and certifications, supportive government policies, enhanced consciousness around biodiversity preservation, an upsurge in investment in sustainable tourism facilities, and the growing popularity of eco-tourism among the millennial and Gen Z factions. Emerging trends for this projected period involve the integration of renewable energy in travel facilities, sustainable travel certifications and tags, the concentration on local and genuine travel adventures, novel green infrastructure and smart technologies, as well as improved transparency in sustainability practices by travel organizations.
What Are the Primary Growth Drivers for the Sustainable Tourism Market?
The increase in the number of environmentally aware travelers is anticipated to boost the expansion of the sustainable tourism industry. These eco-conscious travelers are individuals who give top priority to reducing their environmental footprint and promoting sustainable practices during their visits. The escalating number of such travelers is primarily fueled by the heightened awareness about environmental challenges like climate change, loss of biodiversity, and pollution. This trend is additionally motivated by the existence of environmentally friendly travel alternatives, encompassing sustainable lodging, eco tours, and responsible travel methods endorsed by diverse organizations and administrations worldwide. These travelers utilize sustainable tourism to minimize their environmental footprint, support indigenous cultures, and preserve resources by opting for environmentally friendly lodging and low-emission transport. For example, in April 2022, according to a study on over 30,000 travelers from 32 countries and territories by Booking.com B.V., a Netherlands-based online travel agency, 71% of UK travelers prioritize sustainable travel, and 42% are swayed by recent climate change news to make more eco-friendly decisions. Plus, 33% have lodged in sustainable accommodations in the previous year, a figure projected to rise by 62% in the coming year. Thus, the growth in the number of eco-conscious travelers is enhancing the expansion of the sustainable tourism industry.
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Who Are the Dominant Companies Influencing Sustainable Tourism Market Trends?
Major companies operating in the sustainable tourism market are Marriott International Inc., Booking.com B.V., Airbnb Inc., REI Adventures LLC, The Travel Corporation Ltd., TripAdvisor Inc., Contiki Holidays Ltd., Intrepid Travel Pty Ltd, G Adventures Inc., AndBeyond Holdings Proprietary Ltd., Gondwana Ecotours LLC, Tourism Holdings Limited, Backroads Inc., Natural Habitat Adventures Inc., Wildland Trekking Inc., Wilderness Safaris Pty Ltd, Topdeck Travel Ltd., Butterfield & Robinson Inc., Tucan Travel Ltd., Exodus Travels Ltd., Sustainable Travel International Inc., Responsible Travel Ltd., Kuoda Travel, Experience Travel Group Ltd., Aracari Travel Ltd., Wild Frontiers Adventure Travel Ltd., Beyonder Experiences LLP, Ecoventura S.A., Trafalgar Tours Ltd., Adventure Life Inc.
How Is the Sustainable Tourism Market Evolving?
Major businesses in the sustainable tourism sector are transitioning to environmentally-friendly lodging and sustainable amenities, such as accommodations that are mindful of the environment, to boost their brand image, entice eco-aware tourists, and take advantage of the increasing preference for sustainable travel alternatives. Environmentally-conscious accommodations utilize technologies to save water, reduce waste, and increase energy efficiency, make use of sustainable sources, earn green certifications, and interact with local communities. For instance, Eco Hotels, a hospitality firm from India committed to offering eco-friendly stays, inaugurated Eco Satva in May 2024, for sustainable accommodations and facilities. This no-net-carbon hotel caters a strictly vegetarian menu and integrates practices for waste minimization and renewable energy sources. The launch of Eco Satva marks a notable achievement in the firm's ambition to broaden their sustainable hospitality solutions, demonstrating their primary concerns about the environment and catering to the increasing demand for environmentally-aware accommodation alternatives.
What Are the Different Segmentations in the Sustainable Tourism Market?
The sustainable tourism market covered in this report is segmented -
1) By Type: Coastal Tourism, Mountain Tourism, Island Tourism
2) By Tourism Type: Domestic, International
3) By Booking Channel: Phone Booking, Online Booking, In Person Booking
4) By Application: Solo, Group, Family, Couples
Subsegments:
1) By Coastal Tourism: Beach Tourism, Eco-Friendly Coastal Tours, Marine Tourism, Sustainable Water Sports, Coastal Ecotourism
2) By Mountain Tourism: Eco-Friendly Hiking And Trekking, Mountain Climbing, Sustainable Ski Tourism, Mountain Ecotourism, Nature Conservation Expeditions
3) By Island Tourism: Ecological Island Tours, Sustainable Island Resorts, Marine Conservation Tours, Wildlife And Bird Watching On Islands, Eco-Friendly Boat Tours
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Which Region Is at the Forefront of the Sustainable Tourism Market?
North America was the largest region in the sustainable tourism market in 2023. The regions covered in the sustainable tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Sustainable Tourism Global Market Report?
- Market Size Analysis: Analyze the Sustainable Tourism Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Sustainable Tourism Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Sustainable Tourism Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Sustainable Tourism Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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