Press release
Rapid Growth Of E-Commerce Fuels Online Toys And Games Market Driver: Leading Transformation in the Online Toys And Games Retailing Market in 2025
Online Toys And Games Retailing Market Size
In recent years, the size of the market for online retail of toys and games has seen robust growth. The market is projected to expand from $18.18 billion in 2024 to $19.99 billion in 2025, displaying a compound annual growth rate (CAGR) of 10.0%. Factors contributing to this historical growth include a global rise in the middle-class population, an increase in TV and internet usage among children, a growing preference for online shopping, a shift towards e-commerce platforms, and a surge in demand for versatile toys.
The market for online toys and games retailing is projected to experience robust growth in the coming years, predicting to reach a valuation of $28.87 billion in 2029 with a compound annual growth rate (CAGR) of 9.6%. The acceleration during the forecast period can be linked to the surging demand for electronic games, the escalating fame of video games, the expanding need for interactive and informative toys, the rising employment of social media for toy and game advertisement, and the growing trend of online gaming and esports. Fundamental trends for the forecast period encompass product novelty, the evolution of educational and learning toys, artificial intelligence partners and voice recognition in smart toys, and the incorporation of augmented reality (AR) and virtual reality (VR) technologies.
What Are the Forces Behind the Rapid Growth of the Online Toys And Games Retailing Market?
The growth of the online toy and game retail market is expected to be driven by the increased consumer inclination towards e-commerce and online shopping. This increase could be attributed to the comfort of shopping from home, the accessibility to a wider range of products, and the ease of comparing prices across various online platforms. Online shopping and e-commerce platforms enhance the experience of online toy and game shopping by providing convenience, a wide array of product options, easy price comparison, and the opportunity for retailers to capture a worldwide market. For example, the United States Census Bureau, a government entity in the US, reported that in May 2024, total e-commerce sales in the US for the first quarter of 2024 saw a 8.6 percent (±1.1%) increase as compared to the first quarter of 2023. Hence, the swift proliferation of e-commerce is bolstering the cushion packaging market's growth.
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Which Leading Companies Are Shaping the Growth of the Online Toys And Games Retailing Market?
Major companies operating in the online toys and games retailing market are Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC
What Are the Major Trends Shaping the Online Toys And Games Retailing Market?
Main players in the online toy and game retail market are concentrating on extending digital platforms like online e-commerce marketplaces. The focus is to improve customer engagement, elevate their sales, and broaden their market scope. An online e-commerce marketplace is a digital area where multiple retailers can display and sell their goods or services, while consumers can check out, compare, and purchase from a vast variety of products in one location. For example, in June 2024, Tesco PLC, a UK retail firm, introduced a new online platform that allowed customers to buy thousands of third-party items alongside Tesco's grocery supplies on Tesco.com and the Tesco app. The initial launch presented nearly 9,000 items spanning categories like DIY, gardening, home decor, toys, and games. These third-party products are directly sold and delivered by Tesco's reliable partners, whereas Tesco's grocery orders are still fulfilled from local branches or delivery centers. Tesco takes responsibility for making sure that these mercants comply strictly with standards and norms for delivery time, returns, and customer satisfaction, and will oversee their performance continually.
What Are the Key Segments of the Online Toys And Games Retailing Market?
The online toys and games retailing market covered in this report is segmented -
1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types
2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces
3) By Application: School Age Children, Teens, Infants, Toddlers
Subsegments:
1) By Plush Toys: Stuffed Animals, Character-Themed Plush Toys, Sensory Plush Toys, Infant or Pre-School Toys
2) By Educational Toys: Musical Toys, Interactive Baby Toys, Activity and Ride-On Toys, Tricycles and Scooters
3) By Activity Sets: Building and Construction Toys, Dolls, Fashion Dolls, Baby Dolls, Collectible Dolls
4) By Games and Puzzles: Board Games, Card Games, Jigsaw Puzzles
5) By Outdoor Seasonal Toys: Water Toys, Sports Equipment, Playground Toys
6) By Other Types: Electronic Toys, STEM Toys, Action Figures
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Which Region Dominates the Online Toys And Games Retailing Market?
Asia-Pacific was the largest region in the online toys and games retailing market in 2023. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Online Toys And Games Retailing Global Market Report?
- Market Size Analysis: Analyze the Online Toys And Games Retailing Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Online Toys And Games Retailing Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Online Toys And Games Retailing Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Online Toys And Games Retailing Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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