Leading Element Driving Change in the Event And Exhibition Market in 2025: Rising Investments In Corporate Conferences And Events To Drive Growth In The Event And Exhibition Market Driver

What Is the Estimated Market Size and Growth Rate for the Event And Exhibition Market?
The size of the event and exhibition market has seen robust growth in past years. The market, which is anticipated to escalate from $47.66 billion in 2024 to $50.66 billion in 2025, is expected to have a compound annual growth rate (CAGR) of 6.3%. Factors contributing to growth during the historic period include enhanced business networking prospects, consumer inclination towards experiences, economic development, support from government and institutions, infrastructure improvements, and a boost in corporate marketing expenditure.

The forecast for the event and exhibition market promises robust expansion in the forthcoming years, with an anticipated value of $63.75 billion in 2029. This figure represents a compound annual growth rate (CAGR) of 5.9%. The surge in growth over the prediction period can be attributed to several factors including the emergence of combined physical and virtual, or hybrid, events, the growth of new markets, an increase in the desire for experiential marketing, substantial investment in event-centric technology, and a rise in both corporate and consumer events. Key trends for the forecast period include the merger of virtual and augmented reality, the rise of sustainable and green events, the application of Artificial Intelligence and automation in event planning, the use of data to formulate event strategies, and the provision of custom event experiences.

What Factors Are Fueling Growth in the Event And Exhibition Market?
The escalating expenditure on corporate conferences and events is predicted to fuel the expansion of the event and exhibition market in the future. This investment involves companies dedicating their resources and funds towards the organization of events that facilitate networking, brand marketing, knowledge exchange and business growth initiatives. These corporate activities emphasize networking opportunities, brand visibility, and direct engagement with clients, promoting increased demand for venues such as hotels, conferencing centers and unique event locations, thus making them profitable. As an example, a quarterly report by the UK-based B2B information and marketing solutions company, Northstar Travel Media Ltd., surveyed 185 firms in July 2024. The report highlighted an increase in industry confidence, with booking lead times expanded from 11 to 16 weeks, average inquiries worth £27,853, and surging investments - with 85% of organizations now investing in development alongside an average investment of £348,035 in the past year. It also showed that 78% have a specific strategy, an increase of 10% since October 2023. Therefore, escalating expenditure on said corporate conferences and events is boosting the expansion of the event and exhibition market.

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Who Are the Dominant Companies Influencing Event And Exhibition Market Trends?
Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG

How Is the Event And Exhibition Market Evolving?
Key players in the events and exhibitions sector are prioritizing technological advancements such as sophisticated transactional frameworks to streamline processes, improve ticketing experiences and boost attendee engagement. Transaction infrastructure in this context refers to the technological system that allows for secure payments, efficient distribution of tickets, real-time validation, and comprehensive ticket management. For instance, in August 2023, Leap Event Technology, a company that offers event solutions based in the US, introduced an integrated merchant services solution to simplify payment management for event organizers. The solution, supported by Stripe, is part of Leap's extensive range of event technology services, which encompasses ticketing and e-commerce products designed explicitly for sectors like music, sports, and performing arts. Also included are fraud prevention tools for secure transactions, available at no additional cost to clients. The goal of this initiative is to facilitate more straightforward ticket and merchandise transactions, all while improving operational efficiency for event organizers.

What Are the Different Segmentations in the Event And Exhibition Market?
The event and exhibition market covered in this report is segmented -

1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users

Subsegments:
1) By Business-To-Business (B2B): Trade Shows And Conferences, Corporate Networking Events, Industry-Specific Exhibitions, B2B Product Launch Events, Professional Development And Training Events
2) By Business-To-Consumer (B2C): Consumer Expos And Fairs, Retail And Product Demonstration Events, Public Trade Shows, Consumer Technology And Innovation Events, Festivals And Cultural Exhibitions
3) By Mixed Or Hybrid: Hybrid Conferences (Online And In-Person), Virtual And Physical Expos, Hybrid Product Launches And Showcases, Webinars With Live Exhibitions, Hybrid Networking And Career Fairs
4) By Other Types: Virtual Events And Online Exhibitions, Community Events And Public Gatherings, Niche Or Specialized Events (E.G., Charity Galas, Local Festivals), Educational And Training Events, Nonprofit And Government Expos

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Which Region Is at the Forefront of the Event And Exhibition Market?
Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Event And Exhibition Global Market Report?

- Market Size Analysis: Analyze the Event And Exhibition Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Event And Exhibition Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Event And Exhibition Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Event And Exhibition Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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