Transforming the Home Shopping Market in 2025: The Role Of Increasing E-Commerce Activities In Propelling The Home Shopping Market

What Is the Expected Size and Growth Rate of the Home Shopping Market?
In recent times, the home shopping market has undergone extensive growth. The projections are for it to expand from $5049.24 billion in 2024, reaching a value of $5920.92 billion in 2025. This equates to a compound annual growth rate (CAGR) of 17.3%. Factors contributing to this historical growth include the emergence of television shopping channels during the pre-internet period, a surge in e-commerce platforms, widespread use of smartphones, an increase in disposable income, and the evolution of direct marketing tactics.

In the coming years, the size of the home shopping market is anticipated to experience substantial expansion. There is a projection of its growth to $11048.8 billion by 2029, with a compound annual growth rate (CAGR) of 16.9%. The primary contributors to this projected surge during the forecast period are the increasing consumer knowledge about sustainability, the incorporation of shopping functionalities on social media platforms, high expenditure on social media advertising, urbanization, and the rise in internet users. Notable trends for the forecast period encompass the incorporation of advanced technologies like augmented reality (AR), virtual reality (VR), and mixed reality (MR), amplified personalization powered by artificial intelligence (AI), swift digitalization, along with the heightened use of online shopping, technological enhancements, and acceptance of secure payment systems.

What Are the Key Drivers Behind the Growth of the Home Shopping Market?
The growth of the home shopping market is anticipated to be fueled by the rise in e-commerce activities. E-commerce, which is the online trade of goods and services, is seeing a surge in activity due to more widely available high-speed internet, enhanced logistics and shipping solutions, as well as more secure and efficient online payment systems. These platforms provide an advanced, convenient shopping solution, draw a wider customer range, and boost their activities for expansion and efficiency. For example, the United States Census Bureau, a government agency, reported that the total e-commerce sales hit $1,118.7 billion in 2023-a 7.6% (±1.2%) rise from the previous year. Consequently, the expansion of e-commerce activities serves as a catalyst for the home shopping market's development.

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Which Leading Companies Are Shaping the Growth of the Home Shopping Market?
Major companies operating in the home shopping market are Walmart Inc., Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, Majid Al Futtaim, eBay Inc., Flipkart Private Limted, HSE Home Shopping GmbH, Croma, Vaibhav Global Limited, Meesho, Naaptol Company, Shop LC, Hammacher Schlemmer, American Swan, ShopHQ, HomeShop18, Ubuy, Koovs PLC, Tata Cliq, Planet Shopping, Sears, Roebuck and Co.

What Are the Major Trends Shaping the Home Shopping Market?
Leading businesses in the home shopping market are concentrating on technological innovations, like immersive digital shopping experiences, to search and purchase products without leaving their house. Immersive digital shopping experiences utilise various interactions to provide instinctive and sentimental value to the user, offering a comprehensive sensory experience. These experiences can be accessed through a variety of interfaces, including flat screens, natural interfaces like voice, spatial, gesture-based, auditory, or olfactory, and extended reality technologies like 3D, augmented, virtual, or mixed reality. To illustrate, in May 2024, Walmart, an American retail company with a hypermarket chain, introduced Walmart Realm, an all-encompassing digital shopping platform. Walmart Realm allows shoppers to navigate virtual environments themed around specific styles and product categories. It features influencer-run virtual shops, gamification aspects such as mini-games and collectible rewards, and collaborates with content designers and platform providers including Sawhorse and Emperia.

What Are the Key Segments of the Home Shopping Market?
The home shopping market covered in this report is segmented -

1) By Product Type: Groceries, Apparels And Accessories, Footwear, Personal And Beauty Care, Furniture And Home Décor, Electronic Goods, Other Product Types
2) By Payment Mode: Card Payments, Digital Wallets, Bank Transfers, Cash Payments, Other Payment Modes
3) By Market Type: Teleshopping, E-Commerce And Mobile Shopping, Other Market Types

Subsegments
1) By Groceries: Fresh Food, Packaged Food, Beverages
2) By Apparels And Accessories: Men's Apparel, Women's Apparel, Kids' Apparel, Jewelry and Watches
3) By Footwear: Men's Footwear, Women's Footwear, Sports and Casual Footwear
4) By Personal And Beauty Care: Skincare, Haircare, Cosmetics, Personal Hygiene
5) By Furniture And Home Décor: Living Room Furniture, Bedroom Furniture, Kitchen & Dining Furniture, Home Accessories, Decorative Items
6) By Electronic Goods: Consumer Electronics, Home Appliances, Gadgets and Wearables
7) By Other Product Types: Sports and Fitness Equipment, Books and Stationery, Pet Supplies, Toys and Games

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Which Region Dominates the Home Shopping Market?
Asia-Pacific was the largest region in the home shopping market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Home Shopping Global Market Report?

- Market Size Analysis: Analyze the Home Shopping Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Home Shopping Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Home Shopping Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Home Shopping Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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