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Incontinence And Ostomy Care Products Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share
Incontinence And Ostomy Care Products Market
The market size of incontinence and ostomy care products has seen a robust growth in the recent times. The market is projected to rise from $16.58 billion in 2024 to $17.54 billion in 2025, having a compound annual growth rate (CAGR) of 5.8%. The significant growth during the past years could be credited to factors such as a rapidly aging population, improved awareness and education, reforms in healthcare, insurance coverage, advancements in surgical procedures, and a shift towards patient-focused care.
The market size for incontinence and ostomy care products is projected to undergo substantial growth in the coming years, reaching a value of $21.67 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 5.4%. The anticipated growth during the forecast period is due to factors such as an increase in chronic disease prevalence, advancements in home healthcare services, customizability, market globalization, the rise of digital health technology, and the shift towards value-based care. Renowned forecast period trends encompass technological progression, digital health incorporation, collaborations and partnerships, initiatives towards quality improvement, and efforts for enhanced education and awareness.
What Factors Are Fueling Growth in the Incontinence And Ostomy Care Products Market?
The surge in digestive disorders is anticipated to accelerate the expansion of the incontinence and ostomy care products market. Digestive disorders encompass a wide array of health issues impacting the gastrointestinal (GI) tract, which includes organs linked to digestion and food processing. Some common digestive disorders are gastroesophageal reflux disease (GERD), irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD). The rise in these disorders is linked to alterations in diet, lifestyle, stress levels, and environmental factors. Incontinence and ostomy care products find application in the management of digestive disorders to help deal with symptoms like fecal or urinary incontinence, usually after surgery or in severe conditions. As an example, Crohn's and Colitis Canada, a nonprofit organization based in Canada stated in June 2023 that the number of people suffering from IBD in Canada is forecasted to grow from 322,600 (0.8% of the population) in 2023 to 470,000 (1.1% of the population) in 2035, with new cases rising from 11,000 (1 every 48 minutes) in 2023 to 14,000 (1 every 38 minutes) in 2035. Hence, the escalating prevalence of digestive disorders is fuelling the growth of the incontinence and ostomy care products market.
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Who Are the Dominant Companies Influencing Incontinence And Ostomy Care Products Market Trends?
Major companies operating in the incontinence and ostomy care products market are Cardinal Health Inc., Medtronic PLC, Medline Industries Inc., Kimberly-Clark Corp., Becton, Dickinson and Company (BD), Essity AB, B. Braun Melsungen AG, UniCharm Corporation, Smith & Nephew PLC, Domtar Corporation, First Quality Enterprises Inc., Coloplast AS, Teleflex Incorporated, Hartmann Group, ConvaTec Inc., ONTEX International N.V., Hollister Incorporated, Abena AS, C. R. Bard Inc., Salts Healthcare Ltd., Attends Healthcare Products Inc., Torbot Group Inc., TZMO SA
How Is the Incontinence And Ostomy Care Products Market Evolving?
Leading companies in the incontinence and ostomy care products sector are ramping up their efforts to create superior products such as soft convex ostomy systems to secure a competitive advantage in the market. Soft convex ostomy systems, tailored medical devices for those who have had ostomy surgery which involves bringing a part of the intestine to the abdomen surface to form a stoma, are examples of such products. Convatec Group plc, a medical device firm based in the UK, in April 2024, introduced a new one-piece soft convex ostomy system in the US, named Esteem Body with Leak Defense. The system is engineered to offer a reliable, enduring seal and eliminate leakage. The product is equipped with various soft convexity combinations to accommodate different body types and stoma shapes, and is also fitted with top-quality adhesives to shield the skin and prevent discomfort. Esteem Body with Leak Defense forms part of the wider array of ostomy care solutions provided by Convatec, adding unique features to improve comfort and boost the self-assurance of ostomates.
What Are the Different Segmentations in the Incontinence And Ostomy Care Products Market?
The incontinence and ostomy care products market covered in this report is segmented -
1) By Type: Incontinence Care Products, Ostomy Care Products
2) By Disease Type: Crohn's Disease, Ulcerative Colitis, Cancer, Diarrhea, Urinary Incontinence
3) By Application: Protection And Cleansing, Security And Leakage Control, Odor Control, Other Applications
4) By End-User: Hospitals, Clinics, Ambulatory Surgical Centers, Home Care Settings, Other End-users
Subsegments:
1) By Incontinence Care Products: Adult Diapers, Protective Underwear, Incontinence Pads And Liners, Absorbent Underpads, Incontinence Briefs, Urinary Catheters, Incontinence Creams And Skin Care Products, Disposable Bed Pads, Pull-Up Pants And Slip-on Diapers, Nighttime Incontinence Solutions
2) By Ostomy Care Products: Ostomy Bags (Colostomy, Ileostomy, Urostomy), Pouches And Pouching Systems, Ostomy Skin Barriers And Adhesives, Stoma Care Accessories ( Pastes, Powders), Ostomy Belt And Support Garments, Ostomy Flanges And Rings, Ostomy Irrigation Sets, Pouch Covers And Accessories, Skin Protection And Care Creams For Ostomates, Stoma Caps And Closures
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Which Region Is at the Forefront of the Incontinence And Ostomy Care Products Market?
North America was the largest region in the incontinence and ostomy care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the incontinence and ostomy care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Incontinence And Ostomy Care Products Global Market Report?
- Market Size Analysis: Analyze the Incontinence And Ostomy Care Products Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Incontinence And Ostomy Care Products Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Incontinence And Ostomy Care Products Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Incontinence And Ostomy Care Products Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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