Press release
Personal Grooming Drives Growth Of Beard Care Products Market Driver: Leading Transformation in the Beard Care Products Market in 2025
"What Are the Projected Growth and Market Size Trends for the Beard Care Products Market?The market size for beard care products has experienced robust expansion in the preceding years. The market is projected to escalate from $16.08 billion in 2024 to $17.22 billion in 2025, with a compound annual growth rate (CAGR) of 7.1%. The substantial growth recorded in the past can be accredited to heightened attention towards personal hygiene and care, a growing emphasis on grooming amongst men, the proliferation of online retail outlets, the rise in social media's influence, and an increasing fascination with beard grooming kits.
The market size for beard care products is predicted to observe robust growth in the upcoming years, potentially reaching $22.46 billion by 2029 with a compound annual growth rate (CAGR) of 6.9%. This expansion during the forecast period can be credited to the increased spending on beard care items, escalating awareness and concern for one's appearance, the rising trend of sporting beards, the growth of the e-commerce sector, and an uptick in disposable income. The forecast period also is slated to see major trends like technological progress, the adoption of natural and organic components, beard colouring options, eco-friendly packaging, and subscription services related to beard care.
What Is Contributing to the Growth of the Beard Care Products Market?
The rising consciousness about individual grooming is predicted to fuel the expansion of the beard care products market in the future. The societal transition towards self-maintenance and individuals' desire to uphold a refined presence for both personal and career-related purposes have been a boon to the grooming market. Essential to this market are beard care items that help maintain the facial hair's health and appeal. These commodities, which include beard oils, balms, and conditioners, moisturize and soften facial hair, lessening dryness and irritation. They also encourage healthy beard development and prevent dandruff and broken hair strands. For instance, in September 2022, the Global Cosmetic Industry, a US-based commercial information resource for the beauty, personal care, and wellness sectors, reported that 56% of surveyed men spend between $26 and $100 monthly on personal care merchandise, with 35% buying a blend of luxury and budget goods, and 69% of the men making grooming item purchases for themselves. Only 4% relinquish those choices to a spouse or another family member. Consequently, the consciousness about personal grooming prompts the augmentation of the beard care products market.
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Which Leading Companies Are Shaping the Growth of the Beard Care Products Market?
Major companies operating in the beard care products market are Unilever PLC, Edgewell Personal Care, Liberty Premium Grooming Co, L'Oreal S.A., Jack Black, Scotch Porter, Cremo Styling, Beardbrand, Texas Beard Company, Proraso, Murdock London, The Man Company, The Bearded Bastar*d LLC., Smoky Mountain Beard Co., Badass Beard Care, Zeus Beard Products, Honest Amish, Wild Willies, Percy Nobleman, Billy Jealousy, Mr Natty, Revlon Inc
What Are the Major Trends Shaping the Beard Care Products Market?
Leading organizations in the beard care products market are strategizing to create unique, superior quality beard oils to both stand out and meet the escalating demand for top-tier grooming solutions. An example of such a product is high-end beard oil, an elite grooming product engineered to moisturize, smooth, and care for both facial hair and the skin underneath. A case in point is Grizzly Adam, a British company that specializes in luxury beard care merchandise. In February 2023, they unveiled a new product - Seduction beard oil. The unique combination is designed to enchant, boasting a rough yet polished scent that encapsulates a sense of exploration and manliness. The oil is blended with natural ingredients like argan and jojoba. Seduction nurtures and softens facial hair, leaving behind a persistent, irresistible scent that distinguishes it in the grooming sector.
What Are the Key Segments of the Beard Care Products Market?
The beard care products market covered in this report is segmented -
1) By Type: Beard Wash, Beard Oil, Beard Wax, Other Types
2) By Category: Conventional, Organic
3) By Distribution Channel: Store-Based, Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Non-Store Based, Other Distribution Channels
Subsegments:
1) By Beard Wash: Beard Cleansing Shampoos, Beard Wash Bars, Beard Foams And Gels
2) By Beard Oil: Organic Beard Oil, Beard Growth Oil, Beard Conditioning Oil, Scented Beard Oil
3) By Beard Wax: Styling Beard Wax, Beard Balm And Wax Combos, Organic Beard Wax
4) By Other Types: Beard Comb And Brush, Beard Conditioner, Beard Trimmer And Grooming Tools, Beard Growth Serums, Beard Shaping Tools
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Which Region Dominates the Beard Care Products Market?
Europe was the largest region in the beard care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beard care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Beard Care Products Global Market Report?
- Market Size Analysis: Analyze the Beard Care Products Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Beard Care Products Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Beard Care Products Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Beard Care Products Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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