Press release
Electric Kettle Market Forecast to Touch USD 2.7 Bn by 2032 | Persistence Market Research Report
The electric kettle market has gained substantial traction globally due to its convenience, efficiency, and widespread applications in households and commercial spaces. Increasing consumer preference for energy-efficient and time-saving appliances is a significant driver of market growth. Modern electric kettles offer advanced features such as temperature control, rapid boiling, and safety enhancements, catering to evolving consumer demands.
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Key Growth Determinants
Rising Demand for Smart Kitchen Appliances: Consumers are increasingly opting for smart appliances, including electric kettles, to enhance kitchen efficiency.
Expanding Urbanization: The rise in urban living and busy lifestyles fuels the need for quick and efficient boiling solutions.
Energy-Efficient Designs: Manufacturers are focusing on energy-efficient models with minimal power consumption and maximum performance.
Increased Consumption of Tea & Coffee: Growing global tea and coffee culture is bolstering the demand for electric kettles across regions.
Advancements in Material Technology: Innovations such as stainless steel, BPA-free plastics, and glass kettles are improving product durability and safety.
Major Growth Barriers
Price Sensitivity in Emerging Markets: High-quality electric kettles with advanced features are relatively expensive, limiting their adoption in cost-conscious regions.
Competition from Traditional Heating Methods: In some regions, conventional stovetop kettles and heating methods remain prevalent.
Concerns Over Plastic Usage: The growing awareness of plastic-related health and environmental issues is prompting shifts toward alternative materials.
Product Safety Issues: Cases of overheating, leakage, and durability concerns can impact consumer confidence in certain brands.
Key Trends and Opportunities to Look at
Integration of IoT and Smart Features: Smart kettles with mobile app connectivity, voice command support, and automated scheduling are trending.
Sustainable Manufacturing Approaches: Companies are emphasizing eco-friendly production processes and recyclable materials.
Growth of Online Retail Channels: E-commerce platforms are becoming a dominant sales channel, offering convenience and product variety.
Multi-Purpose Electric Kettles: New models with features such as temperature control for different beverages and food preparation are gaining popularity.
Customization and Aesthetic Appeal: Consumers prefer aesthetically pleasing designs and customizable options to match modern kitchen interiors.
Regional Frontrunners
North America: The U.S. leads in demand due to higher disposable incomes and a preference for technologically advanced kitchen appliances.
Europe: The region exhibits significant growth driven by increasing adoption of energy-efficient and safety-certified electric kettles.
Asia Pacific: China and India present massive market opportunities due to a growing middle-class population and rising consumer spending on home appliances.
Latin America: The expanding coffee culture and preference for convenient kitchen solutions contribute to regional market growth.
Middle East & Africa: A steady rise in tourism and hospitality industries is propelling the demand for electric kettles in hotels and restaurants.
Market Forecast
The global electric kettle market is estimated to reach a size of US$ 1.9 Bn in 2025. The industry is predicted to exhibit a CAGR of 5.3% through 2032 to attain a value of US$ 2.7 Bn by 2032. The growing emphasis on advanced functionalities, sustainability, and premium product offerings will continue to drive market expansion over the forecast period.
Key Market Players
Philips
Breville
De'Longhi
Morphy Richards
Cuisinart
KitchenAid
Russell Hobbs
Hamilton Beach
Tefal
SMEG
Sunbeam Products
Zojirushi Corporation
Bajaj Electricals
Kenwood Limited
Midea Group
Electric Kettle Market Segmentation
By Material Type
Stainless Steel
Plastic
Glass
By End User
Residential
Commercial
By Capacity
Less than 1L
1 to 1.5L
Above 1.5L
By Distribution Channel
Online
Offline
By Region
North America
Europe
East Asia
South Asia and Pacific
Middle East and Africa
Latin America
Conclusion
The electric kettle market is poised for steady growth with the rising preference for efficient and technologically enhanced kitchen appliances. Consumer demand for smart, energy-efficient, and aesthetically appealing kettles is pushing manufacturers to innovate and cater to evolving preferences. While challenges such as pricing concerns and competition from traditional boiling methods persist, the market is expected to witness continuous advancements and expanding global adoption over the coming years.
About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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