Rising Adoption Of Video Content Marketing Fuels Growth In Voice And Speech Analytics Market Driver: Leading Transformation in the Voice And Speech Analytics Market in 2025

What Are the Projected Growth and Market Size Trends for the Voice And Speech Analytics Market?
In the past few years, the market size for voice and speech analytics has experienced swift expansion. The market is projected to escalate from $2.54 billion in 2024 to $3.04 billion in 2025, with a compound annual growth rate (CAGR) of 19.9%. Factors such as the swift adoption of conversational AI, the growth of industry-focused solutions, association with advanced analytics platforms, AI-centered customization, and a focus on emotional and sentiment evaluation are responsible for the growth witnessed in the historical period.

Expectations are high for a swift expansion in the voice and speech analytics market size in the coming years. The market is projected to reach $5.7 billion by 2029, growing at a compound annual growth rate (CAGR) of 17.0%. This growth throughout the forecast period can be credited to the widespread adoption of cloud computing, an increasing emphasis on enhancing customer experience, the rise of multichannel communication, strong emphasis on fraud prevention and security, along with the prevalent availability of big data. Key trends anticipated during this forecast period encompass multi-channel analytics, real-time sentiment analysis, emotion recognition technology, compliance and ethical AI focus, along with predictive analytics concerning customer behavior.

What Is Driving the Growth Trajectory of the Voice And Speech Analytics Market?
The rise in the use of video content for marketing purposes is projected to stimulate the expansion of the voice and speech analytics market. Video content marketing is the process of producing and tactically utilizing videos to promote, advertise, or communicate a message to a targeted group for marketing objectives. Data-driven decision making, audience comprehension, and enhancing video content for heightened engagement and impact are all made possible by voice and speech analytics in video content marketing. For example, a survey of 528 respondents by Wyzowl, a video marketing agency and software company based in the UK, showed that business adoption of video content marketing had grown to 91% in February 2023, a notable increase from the 86% usage rate seen in 2022. Therefore, the growing inclination towards video content marketing will undoubtedly contribute to the expansion of the voice and speech analytics market.

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Which Leading Companies Are Shaping the Growth of the Voice And Speech Analytics Market?
Major companies operating in the voice and speech analytics market report are Google LLC, Amazon Web Services Inc., Hewlett Packard Enterprise Development LP, Micro Focus International PLC, Avaya Inc., NICE Systems Ltd., Genesys Telecommunications Laboratories Inc., Qualtrics, Vonage, AlmavivA S.p.A., Verint System Inc., Five9 Inc., Enghouse Interactive Inc., Talkdesk Inc., ThoughtSpot Inc., Uniphore, Calabrio Inc., CallMiner, Marchex Inc., Sabio Group, Clarabridge, Nexidia Inc., CallTrackingMetrics, Castel Communications LLC, VoiceBase Inc., 3CLogic Inc., Beyond Verbal, Voci Technologies Inc., RankMiner, Zoom Speech Analytics

What Are the Major Trends Shaping the Voice And Speech Analytics Market?
Prominent enterprises engaged in the voice and speech analytics sector are centering their efforts on strategic partnerships for the creation of innovative, technologically sound products. A strategic partnership involves a formal arrangement among two or more parties like organizations, individuals, or institutions, intending to collectively work towards fulfilling mutual objectives for the benefit of all involved. For example, Bharti Airtel Limited, a telecom services corporation based in India, entered into a partnership with Nvidia Corporation, a tech firm based in the US, in February 2023. They launched a speech analytics solution powered by artificial intelligence. Airtel developed this bespoke voice application through Nvidia's conversational AI toolkit NvidiaNeMo and Triton Inference Server, a multi-framework inference-serving software. Airtel has plans to merge its deep learning-driven automated speech recognition (ASR) models with Nvidia's cutting-edge software for accurate language analysis and implementation of practical alterations to its operations. This method will yield outcomes at 30% of the average computational cost. The speech analytics technology is more environmentally friendly, having a smaller carbon footprint and emitting fewer greenhouse gases (GHGs).

What Are the Key Segments of the Voice And Speech Analytics Market?
The voice and speech analytics market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Deployment Mode: On-Premises, Cloud
3) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
4) By Application: Customer Experience Management, Call Monitoring And Summarization, Agent Performance Monitoring, Sales And marketing Management, Risk And Compliance Management, Sentiment Analysis, Other Applications

Subsegments:
1) By Solutions: Cloud-Based Solutions, On-premises Solutions, Speech Recognition Software, Natural Language Processing (NLP) Tools
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Training And Education Services

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Which Region Dominates the Voice And Speech Analytics Market?
North America was the largest region in the voice and speech analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the voice and speech analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Voice And Speech Analytics Global Market Report?

- Market Size Analysis: Analyze the Voice And Speech Analytics Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Voice And Speech Analytics Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Voice And Speech Analytics Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Voice And Speech Analytics Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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