U.S. Expected to Remain Growth Engine of Multimedia Chipsets Market during the Forecast Period 2015 - 2023

Increasing demand for handheld and portable consumer electronic devices followed by rapid expansion of set top box and IPTV are the key drivers of the global multimedia chipsets market. However, factors such as high fixed cost associated with establishment of production unit and maturing of SoC (System on Chip) technology are restraining the growth of this market.

In 2014, Asia Pacific held the largest market share of 46.04% in terms of revenue followed by North America and Europe. In 2014 North America held a market share of 22.21%. This trend is expected to be the same during the forecast period from 2015 to 2023.

The global multimedia chipsets market was valued at USD 22.96 billion in 2014 and is estimated to reach USD 40.99 billion by 2023 in terms of revenue. The market in terms of revenue is projected to grow at a CAGR of 6.6 % from 2015 to 2023.

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By function, the global multimedia chipsets market has been segmented into audio and graphics chipsets. The standalone audio integrated circuits market which includes audio speaker amplifiers is projected to witness growth due to higher power outputs. In addition, integration in audio chipsets is also expected to increase with the growing application of platform integrated audio and audio hubs in mobile devices. These factors are boosting the demand for audio chipsets further. Cirrus Logic, Inc. leads the audio chipsets segment followed by Qualcomm, Yamaha, and Realtek.

Graphics chipsets dominated the multimedia chipsets market in 2014. They are mostly used in the gaming industry and facilitate high definition dedicated graphics with superior image quality. Thus, continuous expansion in the gaming industry has positively impacted the multimedia chipsets market. The growing trend of watching movies and videos online followed by the increasing consumer preference for multitasking laptops are the other factors driving the global graphics chipsets segment.

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The application of multimedia chipsets in handheld devices held the largest market share in 2014. Growing demand for smart phones, tablets and gaming consoles is mainly driving this segment. Demand for IPTV and Internet protocol-based set top boxes is expected to rise due to favorable government policies regarding the digitalization of traditional cable TV and growing adoption of new technology by consumers. Rising consumer preference for high quality audio and video content and increasing popularity of audio technologies are the factors propelling the growth of the home media players chipsets market.

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