Press release
Key Trends Shaping the Future Personalized Beauty Devices Market From 2025-2034: L'Oréal Introduces HAPTA For Inclusive And Precise Makeup Application
Personalized Beauty Devices Market Size
The personalized beauty devices market has grown steadily in recent years. It will increase from $1.28 billion in 2024 to $1.32 billion in 2025, at a CAGR of 3.3%. The growth is driven by consumer awareness, the convenience of home-use products, the growth of e-commerce, a focus on health and wellness, and demand for anti-aging solutions.
The personalized beauty devices market is projected to grow steadily, reaching $1.51 billion by 2029 at a CAGR of 3.4%. Growth factors include an increased focus on sustainability, the expansion of target demographics, regulatory support, and an emphasis on user experience. Key trends include AI-powered devices, AR in beauty consultations, smart beauty technology integration, DNA and genetic analysis, telehealth integration, and a focus on mental wellness.
What Are the Forces Behind the Rapid Growth of the Personalized Beauty Devices Market?
The rising awareness of skincare is anticipated to drive the expansion of the personalized beauty devices market in the future. Skincare encompasses the routines and practices individuals follow to preserve their skin's health, appearance, and vitality. The awareness of skincare is significantly increasing due to factors such as social media influence, the growing emphasis on self-care and wellness, celebrity endorsements, and online beauty resources, which have contributed to a heightened focus on personal health and wellness. As people become more conscious of their unique skin needs and the advantages of tailored skincare routines, they seek innovative solutions to address their concerns effectively. For example, in December 2023, reports from Hollywood Mirror Company, a UK-based handcrafted vanity mirrors company, indicated that global skincare sales were projected to generate $177 billion in total revenue by 2025. Additionally, the UK's skincare industry is expected to reach $24.37 billion by 2024, with the beauty sector investing approximately $7.7 billion in advertising in 2022. Therefore, the increasing awareness of skincare is fueling the growth of the personalized beauty devices market.
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Who Are the Dominant Companies Influencing Personalized Beauty Devices Market Trends?
Major companies operating in the personalized beauty devices market are Johnson & Johnson, Procter & Gamble Co., Unilever PLC, L'Oréal S.A., Koninklijke Philips N.V., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company, Limited, Coty Inc., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, Inc., L'Occitane Groupe SA, The Body Shop International Limited, Revlon, Inc., Kendo Holdings, Inc., Foreo AB, Tria Beauty, Inc., COSMEDIX, DERMAFLASH, Preemadonna Inc., ZIIP Beauty
How Is the Personalized Beauty Devices Market Evolving?
Major companies in the personalized beauty devices market are innovating with products like HAPTA to address increasing demand. HAPTA utilizes advanced sensors and motion-stabilizing technology to maintain a steady application position, ensuring accurate makeup application. For example, in January 2023, L'Oréal S.A., a France-based cosmetics company, launched HAPTA, a personalized beauty device designed to enhance accessibility and inclusivity. It aids individuals with limited hand and arm mobility, essential tremors, and grip strength issues. The device features ergonomic design, smart motion controls, and customizable attachments to improve range of motion and ease of use.
What Are the Different Segmentations in the Personalized Beauty Devices Market?
The personalized beauty devices market covered in this report is segmented -
1) By Product: Skin Care, Make-Up, Fragrances, Nails
2) By Service: At-Home, In-Store
3) By Sales Channel: Direct Sales, Modern Trade, Departmental Stores, Specialty Stores, Online Retailers, Mono Brand Stores, Other Sales channels
4) By Application: Consultation, Digital Questionnaire, Apps, Other Applications
Subsegments:
1) By Skin Care: Facial Cleansing Devices, LED Therapy Devices, Microdermabrasion Tools, Anti-Aging Devices
2) By Make-Up: Personalized Foundation Mixers, Smart Makeup Applicators, Virtual Try-On Tools
3) By Fragrances: Custom Fragrance Blending Devices, Smart Scent Diffusers
4) By Nails: Nail Art Printers, UV Or LED Nail Lamps, Smart Nail Care Devices
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Which Region Is at the Forefront of the Personalized Beauty Devices Market?
North America was the largest region in the personalized beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Personalized Beauty Devices Global Market Report?
- Market Size Analysis: Analyze the Personalized Beauty Devices Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Personalized Beauty Devices Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Personalized Beauty Devices Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Personalized Beauty Devices Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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