Press release
Brazilian Business Man Marcelo Guimaraes Launches New Book and International Tour
Marcelo Guimarăes Author of The Definitive Guide to Position Your Business
Entrepreneur Marcelo Guimaraes, a key figure in Brazil's vitamin and supplement industry, is touring the country to promote his book, O Guia Definitivo Para Posicionar o Seu Negocio (The Definitive Guide to Position Your Business). The book provides a strategic framework for scaling businesses in competitive consumer markets.
Guimaraes has the street credibility to speak on transformative industry mergers as he played a pivotal role in growing Brazil's nutraceutical sector, which reached a 10% production increase and $457 million turnover in 2019. Under his leadership, Veriskin, CoolDay, and Valda became household brands. His most significant achievement was orchestrating the sale of Canonne to Eurofarma, a deal that reinforced Brazil's role in the global supplement industry.
Guimaraes' book tour has drawn large crowds in Miami, Sao Paulo, Rio de Janeiro, and Brasilia, where he outlines strategies on branding, consumer trust, and market positioning.
"This book is a tactical guide for entrepreneurs navigating competitive industries," he said at a recent signing.
Brazil ranks second globally in the number of gyms per capita, with 31,800 fitness centers and 7.95 million members, fueling demand for supplements. The sector's growth is also driven by regulatory advancements and increasing consumer awareness.
Guimaraes' book distills his expertise into actionable steps, backed by data and market trends. With a successful tour underway, his influence on Brazil's supplement industry continues to expand, offering valuable insights for entrepreneurs looking to scale their businesses.
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Website: http://www.bellavistacommunications.com
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