Strengthening Cybersecurity: The Rising Need for Robust Password Management Market Solutions

Allied Market Research published a new report, titled, " Strengthening Cybersecurity: The Rising Need for Robust Password Management Market Solutions." The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter's Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

The global password management market is experiencing growth due to several factors, including a rise in the adoption of remote work culture, an increase in demand for convenient authentication methods, and cybersecurity concerns among consumers. However, a lack of awareness among consumers and technical limitations hampers market growth. On the contrary, a rise in online accounts and an increase in the adoption of cloud-based services are anticipated to open new avenues for the growth of the password management market during the forecast period.

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The global password management market was valued at USD 2.4 billion in 2022, and is projected to reach USD 15.2 billion by 2032, growing at a CAGR of 20.7% from 2023 to 2032.

The password management market is segmented into type, access, enterprise size, industry vertical, and region. On the basis of type, the market is bifurcated into self-service password management and privileged user password management. On the basis of access, it is fragmented into mobile devices, desktops & laptops, voice-enabled password systems, and others. On the basis of enterprise size, the market is bifurcated into large enterprises and small and medium-sized enterprises. On the basis of industry vertical, the market is divided into BFSI, IT and telecom, healthcare, retail, government and public sector, manufacturing, and others. On the basis of region, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.

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Based on type, the self-service password management segment held the highest market share in 2022, accounting for nearly two-thirds of the global password management market revenue, and is expected to maintain its leadership status throughout the forecast period. The same segment is projected to manifest the highest CAGR of 22.0% from 2023 to 2032. This is attributed to the fact that it reduces IT support costs by enabling users to reset passwords on their own and provides an intuitive one-time user registration process that allows users to reset passwords and unblock accounts on-demand from any device or location.

Based on enterprise size, the large enterprises segment held the highest market share in 2022, accounting for around two-thirds of the global password management market revenue, and is estimated to maintain its leadership status throughout the forecast period. This is attributed to an increase in the number of employees and digital accounts within large organizations which creates a higher risk of security breaches. As a result, these enterprises seek password management solutions to enhance data protection and reduce the chances of unauthorized access. However, the small and medium-sized enterprises segment is projected to manifest the highest CAGR of 23.5% from 2023 to 2032. This is attributed to the growth in the number of online accounts and services that SMEs use for their operations means more passwords to manage.

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Based on region, North America held the highest market share in 2022, accounting for nearly two-fifths of the global password management market revenue. This is attributed to the increase in the adoption of technology and infrastructure development, which resulted in the rise in remote work culture in the region. However, Asia-Pacific is expected to maintain its dominance during the forecast period. The same segment would also display the fastest CAGR of 25.1% from 2023 to 2032. This is attributed to the rise in digitization initiatives and the increase in fraudulent activities and identity theft. Furthermore, key players in Asia-Pacific have been investing in modernizing their password management systems to simplify the creation and management of secure passwords for all online accounts across multiple platforms including mobile.

The key players operating in the password management market analysis include Bitwarden, Inc., Dashlane Inc., Zoho Corporation Pvt. Ltd., 1Password, Nord Security, NortonLifeLock Inc., One Identity LLC, SailPoint Technologies, Inc., LastPass US LP, and Siber Systems, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the password management industry.

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COVID-19 Scenario:

● The COVID-19 outbreak had a positive impact on the password management market. The pandemic disrupted traditional working patterns by introducing work-from-home and remote work. The increase in remote working calls for a greater focus on cybersecurity, because of the greater exposure to cyber risk.

● Cyber-attackers saw the pandemic as an opportunity to step up their criminal activities by exploiting the vulnerability of employees working from home.

● This aided the expansion of the password management market by enhancing company security and giving additional management tools to meet the diverse needs of consumers.

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