Press release
Top Factor Driving Frozen Potato Market Growth in 2025: Fast Food Industry Boosts the Frozen Potato Market
Frozen Potato Market Size
The frozen potato market will grow from $66.32 billion in 2024 to $70.42 billion in 2025, at a CAGR of 6.2%. The growth is attributed to changing consumer lifestyles, the rise of fast food restaurants, globalization of the frozen potato industry, urbanization, and increasing demand for convenience foods.
The frozen potato market is projected to reach $85.31 billion by 2029 at a CAGR of 4.9%. The growth is attributed to urbanization, health-conscious consumers, fast-food popularity, and demand for convenience foods. Trends include healthier options, plant-based alternatives, and sustainable choices.
What Are the Primary Growth Drivers for the Frozen Potato Market?
The growing fast food industry is expected to propel the growth of the frozen potato market. Frozen potatoes are widely used in the fast food industry due to their convenience, consistency, and longer shelf life compared to fresh potatoes. For instance, in 2023, according to Budget Branders, it was estimated that $200 billion was spent on fast food each year, and this amount is expected to increase to $931.7 billion by 2027 in the US. Therefore, the growing fast food industry is driving the growth of the frozen potato market.
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Who Are the Dominant Companies Influencing Frozen Potato Market Trends?
Major companies operating in the frozen potato market report are Mondelez International Inc., The Kraft Heinz Company, General Mills Inc., J.R. Simplot Company, Lamb Weston Holdings Inc., Greenyard Group, Koninklijke Cosun U.A., Cooperative Koninklijke Cosun U.A., The Hain Celestial Group, Inc., McCain Foods Limited, Farm Frites International B.V., Simplot Australia Pty Ltd., Cavendish Farms, Riviana Foods Inc., Alexia Foods, Aviko Holding B.V., Agristo N.V, Kronos Foods Corp, Keybrand Foods Inc., Bart's Potato Company, Himalaya Food International Ltd., AGRARFROST GMBH & CO. KG, Pizzey Ingredients Ltd., 11er Nahrungsmittel GmbH, Bannisters' Farm Ltd., Linwood Crops Ltd., Mainland Frozen Foods Ltd., Joy Wing Mau Agricultural Products Processing Factory
How Is the Frozen Potato Market Evolving?
Major firms in the frozen potato market are focusing on developing innovative potato-based products to stay ahead of consumer trends and capitalize on new opportunities. Frozen potato products are convenient, pre-packaged food items processed and stored for easy distribution. For example, in November 2022, Amul, an India-based dairy company, launched a range of frozen potato products, including French fries, potato wedges, hash browns, and burger patties. This new line helps Amul expand beyond dairy, leveraging its existing infrastructure and distribution network.
What Are the Different Segmentations in the Frozen Potato Market?
The frozen potato market covered in this report is segmented -
1) By Products: Potato Fried, Potato Wedges, Stuffed Potatoes, Potato Slices, Potato Chunks, Potato Dices, Baked Potato, Other Products
2) By Distribution Channel: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End-User: Commercial Use, Residential Use
Subsegments:
1) By Potato Fried: French Fries, Crinkle-Cut Fries, Shoestring Fries, Curly Fries
2) By Potato Wedges: Seasoned Wedges, Plain Wedges
3) By Stuffed Potatoes: Cheese-Stuffed Potatoes, Meat-Stuffed Potatoes, Vegetable-Stuffed Potatoes
4) By Potato Slices: Plain Potato Slices, Seasoned Potato Slices
5) By Potato Chunks: Plain Potato Chunks, Seasoned Potato Chunks
6) By Potato Dices: Hash Browns, Diced Seasoned Potatoes
7) By Baked Potato: Whole Baked Potatoes, Baked Potato Halves, Seasoned Baked Potatoes
8) By Other Products: Mashed Potatoes, Potato Pancakes, Potato Tots, Potato Croquettes
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Which Region Is at the Forefront of the Frozen Potato Market?
Asia-Pacific was the largest region in the frozen potato market in 2024. The regions covered in the frozen potato market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Frozen Potato Global Market Report?
- Market Size Analysis: Analyze the Frozen Potato Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Frozen Potato Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Frozen Potato Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Frozen Potato Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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