Press release
Air Fresheners Global Market Report 2025: Insights on Market Size, Drivers, Key Players, and Trends
What Is The Projected Market Size Of The Global Air Fresheners Global Market Report 2025 And Its Growth Rate?
• The air fresheners market size has shown strong growth in recent years, expanding from $13.47 billion in 2024 to an expected $14.55 billion in 2025. This growth indicates a compound annual growth rate (CAGR) of 8.0%.
• This market expansion can be attributed to an increase in demand for air care, growth in car sales, rise in pet ownership, increased interest in luxury lifestyles, and growing environmental concerns.
• Further, the market size is predicted to rise to $19.69 billion in 2029 with a CAGR of 7.9%, driven by growing awareness of indoor air pollution, rising household sizes, consumer focus on health and wellness, urbanization, and demand for natural and organic air fresheners.
What Is Driving The Growth In The Air Fresheners Global Market Report 2025?
The growth in the air freshener market is largely driven by the increasing level of pollutants in the air due to industrialization, urbanization, transportation, waste management, and the burning of fossil fuels. Air fresheners play a crucial role in masking unpleasant odors and improving indoor air quality, although they contribute to indoor air pollution through the release of volatile organic compounds (VOCs) and secondary pollutants. For example, in April 2023, the number of Americans experiencing high levels of daily pollution rose from 63 million in 2022 to 64 million in 2023, according to the US-based news organization, Cable News Network. This rise in air pollution levels is hence propelling the growth of the air freshener market.
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Who Are the Key Players Driving Air Fresheners Global Market Report 2025 Growth?
The major companies operating in the air fresheners market include:
• Godrej Consumer Products Limited
• The Procter & Gamble Company
• Dollar Tree Inc
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group PLC
• S. C. Johnson & Son Inc.
• Newell Brands Inc
• Amway Corp.
• Sealed Air Corporation
• Energizer Holdings Inc
• Dabur India Ltd
• Kobayashi Healthcare Co. Ltd.
• The Yankee Candle Company Inc
• Jelly Belly UK
• S.T. CORPORATION
• Rexair LLC
• Farcent Enterprise Co. Ltd
• Car-Freshener Corporation
• Fresh Products LLC
• ABC Compounding Co. Inc
• Beaumont Products Inc
• Scott's Liquid Gold Inc
• Enviroscent Inc.
• Air Delights Inc
• Aromate Industries Co. Ltd.
• Air-Scent International
What Are The Key Trends In The Air Fresheners Global Market Report 2025?
Key trends in the forecast period include:
• Incorporation of smart home technology
• Refillable & reusable packaging solutions
• Development of new fragrance technologies
• Eco-friendly formulations
• Customization and personalization
What Are The Segments Of The Global Air Fresheners Global Market Report 2025?
The air fresheners market is segmented by:
1) Product Type: Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Other Product Types.
2) Types of Customers: Individual, Enterprise
3) Distribution Channels: Hypermarkets or Supermarkets, Retail Stores or General Stores, Pharmacies, Online markets, Other Distribution Channels.
4) Application: Households, Corporate Offices, Automotive, Residential, Other Applications
Which Region Leads The Air Fresheners Global Market Report 2025?
Europe was the largest region in the air fresheners market in 2024, although Asia-Pacific is projected to be the fastest-growing region in the forecast period. Other regions covered in the report include Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Air Fresheners Global Market Report 2025 Global Market Report?
- Market Size Analysis: Analyze the Air Fresheners Global Market Report 2025 size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Air Fresheners Global Market Report 2025 for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Air Fresheners Global Market Report 2025 growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Air Fresheners Global Market Report 2025.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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