Press release
Programmatic Advertising Global Market Report 2025: Market Size, CAGR, Driver, and Trends Insights
Programmatic Advertising Market Size
What Is The Projected Market Size Of The Programmatic Advertising Global Market And Its Growth Rate?
The programmatic advertising market size has witnessed significant growth in the recent past and continues to expand:
• Market Size in 2024: $12.33 billion
• Market Size in 2025: $15.7 billion (27.4% CAGR)
• Market Size in 2029: $33.17 billion (20.6% CAGR)
The growth can be attributed to factors such as data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising, increased use of contextual targeting, privacy-compliant solutions, among others.
What Is Driving The Growth In The Programmatic Advertising Global Market Report 2025?
The explosive growth of the mobile industry is significantly contributing to the expansion of the programmatic advertising market. The increasing global population, advances in technology, and wider internet use are key drivers for the mobile industry's development. Internet usage and mobile devices have become primary information sources for billions of people, whether at home, school, or work. The burgeoning mobile market coupled with major advancements will enhance programmatic advertising by enabling superior automation, improved data quality, and structured data for smarter software applications to target the appropriate user at the lowest operational cost. For instance, Ericsson, a Sweden-based networking and telecom company, reported that the mobile smartphone subscription in 2022 was 8390 million units, and it was projected to increase to 9230 million units by 2028. Hence, the rapidly expanding mobile market will drive the growth of the programmatic advertising market.
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Who Are the Key Players Driving Programmatic Advertising Global Market Report 2025 Growth?
Prominent players operating in the programmatic advertising market include:
• Adobe Advertising Cloud
• NextRoll Inc
• Magnite Inc.
• Baidu Inc.
• Google Ad Manager
• The Trade Desk Inc.
• MediaMath Inc.
• Criteo S.A.
• PubMatic Inc.
• OpenX Software Ltd.
• Outbrain Inc.
• Taboola Inc.
• SpotX Inc.
• Roku Inc
• Quantcast Corporation
• Adform A/S
• Kochava Inc
• Centro Basis Technologies Inc
• SmartyAds Inc
• Viant Technology LLC
• Mediaocean LLC
• Zeta Global Holdings Corp
• Beeswax Corporation
• LiveRamp Holdings Inc
• Amobee Inc.
What Are The Key Trends In The Programmatic Advertising Global Market Report 2025?
Key trends in the programmatic advertising market include:
• First-party data utilization
• Real-time bidding (RTB) enhancements
• Cross-channel campaign management
• Dynamic creative optimization (DCO)
• Supply path optimization (SPO)
What Are The Segments Of The Global Programmatic Advertising Global Market Report 2025?
The programmatic advertising market is segmented as follows:
• By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
• By Device: Mobile, Desktop
• By Enterprise Size: SMBs, Large Enterprises
• By End User: Education, Media And Entertainment, Retail, Travel
Which Region Leads The Programmatic Advertising Global Market Report 2025?
North America held the largest share of the programmatic advertising market in 2024, with Asia-Pacific expected to be the fastest-growing region in the forecast period. The programmatic advertising market report covers regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Programmatic Advertising Global Market Report 2025 Global Market Report?
- Market Size Analysis: Analyze the Programmatic Advertising Global Market Report 2025 size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Programmatic Advertising Global Market Report 2025 for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Programmatic Advertising Global Market Report 2025 growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Programmatic Advertising Global Market Report 2025.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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