SAR and Arsenale Unveil the Final Designs of the "Dream of the Desert" Luxury Train: A Masterpiece of Art and Hospitality

Image: https://www.abnewswire.com/upload/2025/01/e8aca4920282ab38a890e679dd56e125.jpg

Saudi Arabia Railways (SAR) and Italian luxury hospitality company Arsenale have officially unveiled the final designs of the Dream of the Desert train, the first five-star luxury train in the Middle East. This milestone marks a significant step forward in redefining luxury rail travel in the region, seamlessly blending contemporary opulence with the rich cultural heritage of Saudi Arabia.

The announcement coincides with the visit of the Prime Minister of the Italian Republic to the Kingdom.

A New Era of Luxury Rail Travel in Saudi Arabia

This announcement represents a major advancement in the execution of the agreement signed last year between SAR and Arsenale. Dream of the Desert is designed by architect and interior designer Aline Asmar d'Amman and her studio Culture in Architecture, reflecting a harmonious fusion of modern elegance and Saudi heritage. Inspired by the desert landscape and traditional Saudi architecture, the interiors feature refined craftsmanship, with earthy tones, luxurious textiles, and intricate decorative details. Architectural elements and motifs from iconic Saudi landmarks-including Madain Saleh and Hail-are elegantly woven into the train's design, offering passengers a journey that is both visually and culturally enriching.

Dream of the Desert's ambitious vision is to redefine luxury train travel in the Kingdom, in alignment with Saudi Vision 2030's objective of enhancing high-end tourism and supporting the cultural sector.

A Moving Luxury Destination

The Dream of the Desert train consists of 14 carriages housing 34 luxury suites, offering an exclusive and intimate experience for travelers. Designed as a moving five-star destination, the train combines world-class hospitality with exquisite design, setting a new benchmark for premium rail travel.

Departing from Riyadh, the train will traverse SAR's Northern Railway network, allowing guests to explore some of Saudi Arabia's most breathtaking heritage and natural sites. Through its collaboration with the Ministry of Culture, the train will feature curated cultural programs, ensuring passengers experience Saudi Arabia's traditions in an immersive and engaging way. Additionally, the Saudi Tourism Authority and the Center for Development Authorities Support are working on unique tourism itineraries that integrate seamlessly with the train journey, providing guests with an unparalleled window into the heart of Saudi heritage.

Strategic Vision and Commitment to Excellence

H.E. Eng. Saleh bin Nasser Al-Jasser, Saudi Minister of Transport and Logistics Services and Chairman of SAR, emphasized the strategic significance of the project: "The National Transport and Logistics Strategy aims to develop an integrated transport network that strengthens Saudi Arabia's position as a global logistics hub. The Dream of the Desert train is a testament to our commitment to this vision, delivering innovative solutions that elevate both the transport and tourism sectors. This project reflects the Kingdom's ambitious drive to develop world-class infrastructure while offering unparalleled travel experiences that reinforce Saudi Arabia's status as a premier global tourism destination. The train combines luxury, innovation, and cultural authenticity, setting a new standard in rail travel."

Dr. Bashar bin Khalid AlMalik, CEO of Saudi Arabia Railways (SAR), highlighted SAR's leadership in advancing the objectives of Vision 2030 and strengthening the integration between the transport, economic, and tourism sectors:

"At SAR, we believe our role extends beyond operating a railway network-we are actively attracting global investments to introduce advanced transport solutions that support economic growth and regional connectivity. The Dream of the Desert train is a prime example of this commitment, demonstrating how collaboration between private and public sector entities can create groundbreaking experiences in luxury transport. With this project, we are setting a new benchmark for service excellence, merging comfort and sophistication to position Saudi Arabia among the world's leading luxury rail travel destinations."

Paolo Barletta, CEO of Arsenale Group, expressed his enthusiasm for the project: "When we first envisioned Dream of the Desert, our goal was to create an unparalleled travel experience-one that would take guests on an unforgettable journey through the heart of Saudi Arabia. This project is more than just a luxury train; it is a fully immersive experience that blends refined design, world-class hospitality, and rich cultural traditions. Working with SAR, the Ministry of Culture, and the Saudi Tourism Authority has been an extraordinary collaboration, allowing us to bring this vision to life in a way that authentically reflects Saudi Arabia's beauty. We are proud of this achievement and look forward to welcoming our first guests on board. Dream of the Desert is expected to begin operations by the end of Q3 2026, with booking details and exclusive packages to be announced soon on the official website."

A Tribute to Saudi Culture and Craftsmanship

The train's interiors, imagined by Aline Asmar d'Amman, have been meticulously designed to reflect the essence of Saudi Arabia. Its elegant reception lounges are inspired by traditional majlis settings, adorned with intricately hand-carved wooden elements and geometric patterns that embody the warmth of Saudi hospitality. The onboard dining experience combines heritage and sophistication, featuring a refined menu crafted in collaboration with top local and international chefs.

Passengers will also be immersed in the Kingdom's artistic heritage, with curated art pieces and photography displayed along the train's corridors, showcasing Saudi Arabia's cultural and natural landmarks.

With the unveiling of these groundbreaking designs, the Dream of the Desert train is set to redefine luxury travel in Saudi Arabia, offering a journey that is not only luxurious but also deeply connected to the Kingdom's cultural and historical identity.

Media Contact
Company Name: Saudi Arabia Railways
Contact Person: Khalid Alfarhan, Public and Media Relations Manager
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=sar-and-arsenale-unveil-the-final-designs-of-the-dream-of-the-desert-luxury-train-a-masterpiece-of-art-and-hospitality]
City: Riyadh
Country: Saudi Arabia
Website: http://www.sar.com.sa



This release was published on openPR.