Gr8 Brews Redefines I Love Haldiram's Legacy with a Modern Touch

Working with a brand that has a rich legacy and deep roots in India's cultural fabric is both an honor and a challenge. The biggest hurdle? Matching the high standards already set by the brand and aligning with the tonality consumers associate with it. Take I Love Haldiram, for instance-a name synonymous with desi snacks. When people think of authentic Indian flavors, Haldiram instantly comes to mind.
Now, imagine the challenge of revamping its image in a city as dynamic and culturally rich as Kolkata-a place where food is an emotion, and art is a way of life. The packaging and branding had to resonate with Kolkata's vibrance and artistic soul, reflecting its "adda culture" and love for color and tradition. This is where Gr8 Brews, a 360-degree marketing agency, stepped in to bridge the gap.

Gr8 Brews' Unique Approach:
Gr8 Brews understood that it wasn't just about aesthetics or packaging-it was about building a connection. Their process began at the foundation: research. Kamalika Guha, CEO of Gr8 Brews, explains, "Designs have to tell a story, and if that story doesn't come from the people and their pain points, it won't resonate with the audience. We don't jump to conclusions; we start from where it matters most."
Here's how Gr8 Brews brought a wholesome transformation for I Love Haldiram:
1. Market Research
The team went beyond conventional methods, visiting popular Kolkata stores and engaging with customers to understand their preferences and challenges. This helped them uncover branding issues and pinpoint what sets Haldiram apart from competitors.

2. Data Analysis & Branding Strategy
With insights from the research, Gr8 Brews' data analysts crafted a 360-degree branding strategy. This included plans for diverse media platforms, ad strategies, store revamps, and more, ensuring every touchpoint aligned with consumer expectations.

3. Packaging Design
The design team reimagined Haldiram's snack, cake, and ice cream packaging, infusing vibrant colors and desi elements to capture Kolkata's essence. The new packaging struck a chord with both tradition and modernity.

4. Festive Banner Designs
Festivals like Durga Puja and Diwali are significant for both Kolkata and I Love Haldiram. Gr8 Brews designed their festive banners, outdoor advertisements, and even redesigned store menus to bring the festive spirit to life.

Why Choose Gr8 Brews?
Offering comprehensive services-from digital marketing and branding to creative execution and SEO-Gr8 Brews eliminates the need for multiple agencies. Their efficient and budget-friendly approach has made them a trusted partner for major brands.

Ready to revamp your brand? Contact Gr8 Brews today!
Email: info@gr8brews.com
Phone: +91 6292215916
Address: 16, Regent Estate Rd, Bapuji Nagar, Jadavpur, Kolkata, West Bengal 700092

A great cup of coffee comes from the perfect blend of quality ingredients, expert brewing, and a touch of passion. Gr8 Brews takes the same approach to crafting a standout brands-combining strategy, branding, creativity, and a generous helping of enthusiasm. Gr8 Brews offers end-to-end services, including digital marketing, branding, creative execution, and SEO, eliminating the hassle of working with multiple agencies. With an efficient and cost-effective approach, Gr8 Brews has become a trusted partner for leading brands.

This release was published on openPR.