Press release
Living Your Values-How Goro Gupta Infuses Personal and Business Principles into Success
Goro Gupta is a visionary entrepreneur and founder of Ethical Property Investments. His business made a profound social impact in Australia during the current housing crisis, as he helps investors house people with disabilities with his innovative NDIS property investment service. Outside of his work, the significance of aligning personal and business values to drive authentic success offers a teachable morsel. Infusing personal and business values into your everyday actions creates a microenvironment in which relationships blossom and as the saying goes, success is about who you know, not what you know.The Foundation of Personal Values
Personal values guide authentic leadership, shaping decisions, company culture, and relationships with employees and customers. Leaders who act on their values build trust, inspire teams, and create purpose-driven brands. Strong values provide stability during challenges and build strong, purpose-driven brands that resonate with stakeholders. In Goro's case, his values have also had a ripple effect socially, people who never thought they'd live independently have moved out of assisted care facilities and into their own homes. His core values are unique to him, each business and entrepreneur needs to discover and outline their own values. Goro's are;
1. Experiences - Prioritising meaningful moments and growth.
2. Family - Building a supportive network and staying connected to loved ones.
3. Mission - Pursuing purposeful goals that create lasting impact.
4. These values place heavy emphasis on a work/life balance for Goro and his employees, which means the business needs to support the people who work in it, rather than draining them.
Business Core Values and the Demartini System
Goro took his team for a retreat in Bali where they spent one day focused on each of the values he has incorporated into the business. A full day exploring ways to make these values take on a meaningful role in each individual's work and personal life. You simply can't picture a more scenic getaway as a team! Goro recommends that everyone tries the Demartini system to discover their own values because this becomes a roadmap to happiness.
The Demartini Value System, developed by Dr. John Demartini, is a framework designed to help individuals identify and understand their highest personal values. According to Demartini, values are the driving forces behind behaviour, decisions, and life priorities. The system provides tools and exercises to clarify what matters most to a person, enabling them to align their actions and goals with their core values for greater fulfilment and success.
Leading with Values Creates an Impact
Goro's personal values-experiences, family, and mission-are deeply intertwined with the core values of his business, Ethical Property Investments. Creating meaningful experiences is reflected in the company's focus on providing housing solutions that genuinely improve lives. The value of family shapes the collaborative, supportive culture within his team, putting trust and connection with clients ahead of profit and transaction. His sense of mission drives him to address homelessness and support disability housing while delivering strong investor returns.
567 High Street,
Preston, VIC 3072.
Goro Gupta is a visionary property investor and the founder of Ethical Property Investments, a company transforming the housing landscape in Australia. Since launching in 2020, Goro has addressed critical issues like homelessness and the need for disability housing and created opportunities for vulnerable groups, including victims of family violence. Starting his property journey at just 18, Goro now owns a portfolio of more than 35 properties worldwide. Recognised in prestigious Australian business awards, Goro combines smart investment strategies with a mission to make a meaningful social impact. His mantra: Do Good, Make Money.
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