Press release
Growing Demand for Natural Pet Care Drives the Pet Herbal Supplements Market
The Pet Herbal Supplements Market is expected to grow from an estimated USD 914.5 million in 2024 to USD 2,301.7 million in 2033, at a CAGR of 10.8%. The rise in global pet ownership and an increasing trend toward natural and holistic pet care have fueled the demand for herbal and natural supplements. Health-conscious pet owners are now more inclined towards preventive health measures to enhance the quality of life for their pets, whether they are currently ill or to prevent potential ailments.As pets age, they become more susceptible to chronic conditions like arthritis, cognitive dysfunction, and skin problems. Turmeric, known for its anti-inflammatory properties, is beneficial for older dogs with joint pain, while omega-3 supplements support cognition and skin health. These natural products are gaining popularity among pet owners, especially those with aging animals, due to their ability to mitigate side effects commonly associated with traditional pharmaceuticals.
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Wellness Pet Company has expanded its Wellness® Bowl Boosters® line with Wellness® Bowl Boosters Freshly, in response to this increasing health awareness. This trend is mirrored in broader societal movements towards healthier living, with many individuals seeking to consume more natural products for themselves and extending this approach to their pets. Pets are increasingly regarded as family members, leading to a greater willingness to invest in their health with holistic and preventative treatments. The demand for safe, plant-based alternatives is expected to rise, particularly as new research highlights the long-term health benefits of such supplements for animals.
Market Drivers: Increasing Pet Wellness and Preventive Healthcare Trends
There is a growing demand for herbal supplements for immunity, joint health, and digestion, as pet owners recognize the importance of preventing the worsening of conditions like arthritis, digestive disorders, and weakened immune systems. Ingredients like turmeric, ginger, and echinacea, known for their anti-inflammatory and immune-boosting properties, are ideal for aging pets or those with chronic conditions. This wellness-focused approach aligns with broader trends in holistic health, where both humans and their pets are turning towards natural remedies.
Market Restraints: Price Sensitivity
Despite the benefits, price sensitivity remains a significant challenge in the pet herbal supplement market. Herbal supplements are often more expensive than conventional, non-herbal alternatives due to the high costs of raw materials, sourcing, and production processes. This makes them less affordable for many consumers, particularly those with low incomes or multiple pets.
In regions where pets are less commonly regarded as family members or primarily serve utility roles, the higher prices of herbal supplements compared to general supplements may deter their uptake. This price disparity could hinder market penetration, leaving many pet owners reliant on synthetic or mass-produced feed for economic reasons.
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Market Segment Insights: Applications and Segmentation Analysis
Pet herbal supplements are popular among pet owners seeking natural ways to improve their pets' skin and coat health. These supplements contain various plants with active, nourishing, and healing properties, addressing common issues like dryness, itching, hot spots, and allergic reactions. Ingredients such as omega fatty acids from flaxseed, fish oil, and evening primrose promote healthier, shinier coats by combatting shedding, dullness, and thin fur.
Herbs like turmeric and ginger offer anti-inflammatory benefits, helping with skin irritations such as eczema or dermatitis. Regular use of pet herbal supplements improves the skin's barrier function, making it less vulnerable to environmental stressors and enhancing overall coat health.
In November 2022, Mars Pet Care acquired Champion Pet Foods, a leading global manufacturer of premium pet food. This strategic acquisition aims to enhance Mars Pet Care's product offerings and strengthen its position in the global pet care marketplace.
Pet Herbal Supplements Top Companies and Competitive Landscape
The growth in the pet care market has been propelled by an increase in consumer awareness related to the use of natural and plant-based products for pets. In such a situation, there is an increased demand for herbal supplements as alternative treatments apart from conventional pharmaceutical options among people who are more aware of their pets' health and well-being.
These supplements come in a range of herbal extracts, oils, and powders used for different health conditions in pets: anxiety, joint pain, digestive problems, skin problems, among others. The Key players operating in the Pet Herbal Supplements Market includes Blackmores, NaturVet (The Garmon Corp.), Natural Dog Company Inc., AdvaCare Pharma, Pet Natural Remedies, Dorwest Herbs Ltd., Only Natural Pet LLC, AMORVET, Rockwell Pets Pro, Nutri-Pet Research, Inc., and others.
In December 2023, EverRoot, powered by Purina, launched EverRoot Dog Supplements Soft Chews in partnership with athlete and wellness advocate Laila Ali. These new, easily administered chews support multiple areas of dogs' health, including immunity, digestion, skin, coat, hip and joint health, and calming. Combining the finest natural ingredients-organic chamomile and oils from wild-caught Alaskan fish-these soft chews offer pets specially formulated nutrition.
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Some of the key companies in the global Pet Herbal Supplements market include:
Blackmores
NaturVet (The Garmon Corp.)
Natural Dog Company Inc.
AdvaCare Pharma
Pet Natural Remedies
Dorwest Herbs Ltd.
Only Natural Pet LLC
AMORVET
Rockwell Pets Pro
Nutri-Pet Research, Inc.
Pet Herbal Supplements Latest Industry Updates
In August 2024, Pet Honesty introduced a new line of liquid nutritional supplements for dogs to address various health issues. The products are designed to address Hip + Joint Health, Skin + Coat Health, and an all-inclusive 10-in-1 Multivitamin. Their products contain ultra-high-quality ingredients such as salmon oil, bone broth, glucosamine, biotin, and all-natural essential vitamins, allowing for an easier and more in-bowl way of nutritional convenience for pets.
This April 2024, Cymbiotika launched a series of supplements for pets to improve gut health, induce calmness in them, support joint health, cure allergies, and give a boost to their immune system. These premium dietary supplements introduce various high-quality ingredients like probiotics, prebiotics, L-theanine, chamomile, colostrum, and wild Alaskan salmon oil combined to support overall pet well-being.
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Pet Herbal Supplements Market Segmentation Analysis
Product Type Outlook (Revenue, USD Million; 2020-2033)
Omega 3 Fatty Acids
Probiotics & Prebiotics
Multivitamins & Minerals
Proteins & Peptides
Others
Application Outlook (Revenue, USD Million; 2020-2033)
Digestive Support
Immunity Support
Skin & Coat
Calming/Stress/Anxiety
Joint Health Support
Kidney Health
Liver Health
Respiratory Health
Others
Animal Type Outlook (Revenue, USD Million; 2020-2033)
Dogs
Cats
Horses
Others
Dosage Form Outlook (Revenue, USD Million; 2020-2033)
Tablets & Capsules
Powders
Liquids
Others
Distribution Channel Outlook (Revenue, USD Million; 2020-2033)
Online
Offline
Pet Specialty Stores
Retail
Others
Regional Outlook (Revenue, USD Million; 2020-2033)
North America
United States
Canada
Mexico
Europe
Germany
France
United Kingdom
Italy
Spain
Benelux
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America
Brazil
Rest of Latin America
Middle East and Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of MEA
Read Similar Reports By Emergen Research:
Pet Herbal Supplements Market Size @ https://www.emergenresearch.com/industry-report/pet-herbal-supplements-market/market-size
Pet Herbal Supplements Market Share @ https://www.emergenresearch.com/industry-report/pet-herbal-supplements-market/market-share
Pet Herbal Supplements Market Trends @ https://www.emergenresearch.com/industry-report/pet-herbal-supplements-market/market-trends
Pet Herbal Supplements Regional Market Demand @ https://www.emergenresearch.com/industry-report/pet-herbal-supplements-market/regional-market-demand
Pet Herbal Supplements Market Analysis @ https://www.emergenresearch.com/industry-report/pet-herbal-supplements-market/market-analysis
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