Prevention Magazine And The Not Old Better Show Win The National Gold Medal For Best Campaign, Mature Media Awards

Recognition of Innovation and Visionary Efforts, Leadership and Guidance to Serving Mature Audiences
WASHINGTON, DC/NEW YORK - January 27, 2025 - The 2024 health and wellness awards season just concluded and The Not Old-Better Show [https://www.notold-better.com], a renowned radio and podcast show catering to the 55+ demographic, along with their editorial partner, Hearst Corp., Prevention Magazine [https://www.prevention.com] have won the 2024 National Gold Medal for editorial excellence. The 33rd annual National Mature Media Awards honors the nation's best marketing, communications, educational materials, and programs produced for older adults. A list of this year's judges is available here [https://seniorawards.com/2024winners].

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The Not Old-Better Show has partnered with Hearst Corp's Prevention Magazine to offer the 'Editor-in-Chief' podcast interview series. The series debuted Thursday, September 14th 2022 on The Not Old-Better Show, available online and via terrestrial radio. Each monthly installment will highlight science-backed stories reported on by Prevention, focused on health, wellness and aging.

"Working with the Not Old Better Show has allowed us to reach a bigger audience in our 75-year-old mission: To share powerful, science-backed ways to preserve and enhance physical and mental health, no matter your age," said Stephanie Dolgoff, Executive Editor, Prevention Magazine [https://www.prevention.com/life/a45141934/prevention-the-not-old-better-podcast/]. "Together, we can do even more to inspire and support our audience, to help them feel confident and in control of their health and wellness. I've been honored to be part of the program, and the Gold Medal award shows the effort and energy of Paul's show."

The awards program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, is the largest program of its kind. The awards were created to annually recognize the best materials produced for those who are 50 and older, the nation's fastest-growing population group. Gold, Silver, Bronze and Merit certificates were awarded in more than 45 categories. Categories included marketing communications, publications/editorial, educational/training programs, mature work & retirement and art/design. Entries included brochures, newsletters, magazine and newspaper articles, web-based and mobile resources, radio and television advertising, books, and annual reports. The winners were selected by a distinguished panel of judges from across the United States, which represent years of expertise working in the mature market.

"Congratulations to Hearst Corp. and Prevention Magazine, and The Not Old-Better Show!" Lauds Patricia Henze, NMMA Executive Director. "Previously, the Not Old Better Show won the 'Best of Show" Gold Medal in 2019. We are so pleased together to recognize their hard work, despite the challenges in communicating with vulnerable populations like seniors and older adults. Thank you for your participation and wonderful programs produced for older adults. Our distinguished panel of judges of mature market experts from across the United States have been impressed with your overall excellence of design, content, and creativity."

"The NMMA is the nation's largest awards program annually recognizing the best marketing, communications, educational materials and programs for adults age 50 and older. "There really is a lot of material out there and there has to be some sort of gold standard that shows a product is high quality. Not all of the information that's out there for seniors is high quality and some of it is misinformed. We want to change that," says Henze.

Tune in monthly to The Not Old-Better Show , available wherever you find your podcasts: Spotify, Apple Podcasts, Google Podcasts, iHeart Radio, SoundCloud, and many more online podcast directories. The Not Old-Better Show is available on terrestrial radio stations throughout the United States and on Public Radio International (PRX).

About The Not Old-Better Show

The Not Old Better Show has been on the airwaves via online directories and terrestrial radio for several years and continues to gain popularity for its compelling and insightful content. The show is committed to highlighting the diverse voices and stories within the 55+ community, promoting inclusivity, and encouraging intergenerational dialogue. The Not Old Better Show is the proud host of The Smithsonian Associates Interview Series.

About Prevention Magazine

Prevention is a trusted go-to guide that motivates readers to feel their best, head to toe, inside and out. For more than 70 years, Prevention has been a dominant thought-leader in the health and wellness space, delivering authoritative information, expert advice, and fresh, surprising healthy-living tips to our millions of monthly readers via print publications, digital platforms, and events. Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms. Hearst Magazines' print and digital assets reach nearly 157.4 million readers and site visitors each month - 60% of all millennials and 52% of all Gen Z over the age of 18 (Source: 2021 comScore Multi-Platform Copyright MRI-Simmons (11-21/F21). The company publishes nearly 260 magazine editions and 200 websites around the world.
Media Contact
Company Name: The Not Old-Better Show
Contact Person: Paul Vogelzang
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Website: https://notold-better.com/



This release was published on openPR.