SYBIT celebrates its 25th anniversary and presents a comprehensive rebranding

_All about resonance: New brand identity, website and sharpened consulting strategy strengthen SYBIT's position as a leading CX partner_

Radolfzell - SYBIT GmbH, Europe's leading full-service provider for customer experience (CX), is celebrating its 25th anniversary and is using this milestone to reposition itself with a comprehensive rebranding. With a modern corporate design, a new website and a sharpened corporate strategy, SYBIT is emphasizing its role as a leading CX consulting partner for digital transformation. At the heart of the rebranding is the idea of resonance: SYBIT understands digital transformation as an interplay in which strong relationships and mutual impulses make the decisive difference. It is precisely this responsive relationship with a partner who masters the entire CX spectrum that enables companies to create sustainable added value.

Repositioning as a consulting firm with strong values

Following continuous growth and consistent innovation in the area of customer experience, SYBIT is taking its brand to a new level. The new brand identity makes clear what has distinguished SYBIT in the market for years: holistic CX expertise based on comprehensive consulting services. The focus is on clear corporate values: Innovation leadership, 100% customer orientation, excellence in implementation, integrity and sustainable growth. With a new logo, modern typography, fresh colors, authentic imagery and striking key visuals, these values can now also be experienced visually.

Website highlights holistic CX expertise

The rebranding illustrates SYBIT's development from a first-class implementation partner to a strategic consultancy. implementation partner to a strategic consulting company. The new website presents the comprehensive service portfolio and focuses on the three main consulting areas of Business Consulting, Process Consulting and Solution Consulting. Whether end-to-end delivery, individual application development, UX, design or SAP CX - the website offers a clearly structured overview of SYBIT's comprehensive expertise. Decades of experience with the largest number of CX projects implemented worldwide is particularly evident in the extended section on industry expertise.

Consistent further development of the brand

"Our rebranding is an expression of our further development and our self-image as a market leader. We combine in-depth CX know-how with strategic consulting expertise and technical excellence. In this way, we not only offer efficient end-to-end solutions, but also create resonance spaces for our customers in which we jointly open up new perspectives and create sustainable added value," explains Thomas Regele, CEO of SYBIT.

"Our success story is based on strong partnerships that we continuously strengthen through innovation, quality and expertise. That is why we have chosen the leitmotif of resonance: Successful digital transformation comes from genuine understanding, strong relationships and applications that not only increase efficiency, but also open up new perspectives. This principle now shapes not only our key visual, but our entire brand story," explains Jana Kiechle, Head of Marketing and Business Development and responsible for the rebrand project at SYBIT.

Employer branding in focus

With the new brand identity, SYBIT is positioning itself as an attractive employer brand, from inexperienced professionals to senior consultants. As part of NTT Data Business Solutions, SYBIT offers a dynamic working environment in which a spirit of innovation, teamwork and responsibility are encouraged. The new brand identity emphasizes the importance of appreciation, flexibility and sustainable growth as central elements of the corporate culture.

"Our rebranding is more than just a new design. Our new brand identity clearly expresses who we are: An innovative consulting firm that relies on strong relationships - both with our clients and partners and with our employees. This connection is the key to our success," emphasizes Thilo Kerner, CRO of SYBIT.

Comprehensive internal restructuring

The rebranding was preceded by comprehensive internal realignment measures to further sharpen SYBIT's competencies and lay the foundation for further growth. "Our goal was to further develop our portfolio strategically and to bundle our expertise in such a way that it reflects what sets us apart in the market on the one hand and optimally meets the needs of our customers on the other," explains Marco Werth, COO of SYBIT.

At the same time, Birgit Beierer, CFO and CHRO, emphasizes: "So many gears have successfully meshed in the rebrand project. We not only developed the skills of our employees in a targeted manner, but also made sure that the special SYBIT culture, which is characterized by resonance and collaboration, is now also noticeable in our brand. We will continue on this path with great pleasure."

Stronger, leading, more valuable: SYBIT gets off to a fresh start at 25 years old

The official presentation of the new brand identity took place as part of SYBIT's anniversary celebrations under the motto "25 Years of Resonating Success". The event on January 24, 2025 combined inspiring insights into the past and current direction of the company with an outlook on future-oriented developments in the customer experience. Over 350 employees, partners and invited guests celebrated SYBIT's birthday in style at the Stadthallte Singen on Lake Constance - and used the event for a good cause. In several activities spread throughout the day, the attendees collected over 2,000 euros in donations for charitable causes.

To the SYBIT report: https://www.sybit.com/en/company/insights/sybit-celebrates-25th-anniversary-and-unveils-comprehensive-rebranding

Sybit GmbH
Sankt-Johannis-Str. 1
Radolfzell 78315
Germany

https://www.sybit.com/de

Herr Anders Landig
077329508239

presse@sybit.de

About SYBIT

SYBIT is Europe's leading full-service provider for customer experience (CX) with comprehensive expertise in business consulting, process consulting and solution consulting. As a strategic partner, SYBIT supports companies in designing customer-centric processes and implementing innovative solutions along the entire customer journey. With over 25 years of experience and as part of NTT Data Business Solutions, SYBIT is driving digital transformation forward in the long term.

This release was published on openPR.