The SoCal French-American Chamber of Commerce Fuels Innovation and Growth in Southern California: Spotlight on SoleCooler

San Diego, CA - The French-American Chamber of Commerce SoCal (FACC SoCal) champions entrepreneurial innovation, forging connections that empower French and American businesses to thrive in Southern California. Operating from its San Diego headquarters, the Chamber's mission is evident in the success story of Bruno Aubert, the inventor and CEO of SoleCooler, whose revolutionary thermal insoles are redefining footwear technology and making strides in the U.S. market
Founded in 2018 in Perpignan, France, SoleCooler emerged from Aubert's vision to create a practical solution for workers exposed to extreme temperatures. "Our insoles transform the pressure exerted by the foot into heat or cooling, like an air conditioner powered by movement," explains Aubert. This innovative product has attracted attention globally and is now set to establish a strong foothold in the United States, thanks to the strategic support of FACC SoCal.
Building Local Partnerships for Global Impact
In 2022, SoleCooler joined FACC SoCal to prepare for the prestigious Consumer Electronics Show (CES) in Las Vegas. The Chamber's Managing Director, Sylvie Almeri, and Business Development Specialist, Trevor Rameil, provided indispensable guidance. "Their support helped us secure 250 valuable contacts at CES 2023," says Aubert. The connections paved the way for fruitful discussions with prominent organizations, including the U.S. Army, which has expressed interest in SoleCooler's technology for military applications.
Beyond CES, FACC SoCal has been instrumental in facilitating partnerships with American manufacturers, a critical step toward local production to meet U.S. military standards. Additionally, Aubert showcased SoleCooler's latest innovation, WarnFeet, at the BIO International Convention in San Diego. This sensor-equipped insole offers groundbreaking applications for both medical and military use, including aiding diabetic patients and monitoring soldier fatigue.
Their products, designed, manufactured, and packaged in France until now, also meet the growing demands for sustainability. 'Our insoles work without batteries or chemicals, but solely using the energy from your steps, so they produce no CO2 during use. They are assembled without glue, allowing us to recycle them when they are sent back for replacement,' explains the founder.
Leveraging Southern California's Ecosystem
Aubert credits FACC SoCal with accelerating SoleCooler's entry into the competitive U.S. market. "The Chamber's network and expertise opened doors we couldn't have accessed on our own," he notes. The Chamber's efforts extend to fostering collaborations with local universities, research institutions, and skilled labor resources, leveraging San Diego's ecosystem to support innovation and business growth.
Looking ahead, SoleCooler plans to expand its operations further. "We aim to establish a second U.S. office in New York City and begin clinical trials for WarnFeet," shares Aubert. The company is also in discussions to integrate its insoles into the product lines of global footwear brands.
Bruno Aubert's story exemplifies the impact of the FACC SoCal in promoting business development and transatlantic collaboration. By connecting entrepreneurs with vital resources, opportunities, and networks, the Chamber plays a pivotal role in driving innovation and economic growth in the region.

French American Chamber of Commerce SoCal (Southern California)
8525 Gibbs Dr - Suite 304
San Diego CA 92123
info@france-sandiego.org

About the French-American Chamber of Commerce SoCal
The Southern California French-American Chamber of Commerce (FACC SoCal), based in San Diego, has fostered strong business ties between France and the United States since 1996. As a vibrant platform for French and American professionals, the chamber supports local entrepreneurs and businesses with networking, business services, and market insights. A representative in San Diego of La French Tech, a global network across 100 cities, FACC SoCal connects startups, investors, and policymakers to advance innovation and entrepreneurship. With extensive resources and strategic connections across Southern California, FACC SoCal empowers companies to grow in the global market.
For more information and to learn how to get involved, please visit france-socal.org
About SoleCooler:
Founded in 2018, SoleCooler develops innovative, eco-friendly insoles designed to improve comfort and performance. The company's products are available online and soon in stores across the United States.
solecooler.com

This release was published on openPR.