Press release
Customer Experience Management Market: Stellar Growth with $26.44 Billion Forecast by 2029
Customer Experience Management Market
What Is The Projected Market Size Of The Global Customer Experience Management Market And Its Growth Rate?
- The customer experience management market size has steadily increased in recent years, growing from $12.42 billion in 2024 to $14.23 billion in 2025 at a compound annual growth rate (CAGR) of 14.5%.
- Growth drivers during this period include a focus on customer lifetime value, demand for seamless customer journeys, rise of social media engagement, and voice of customer (VOC) insights.
- Looking ahead, the market is expected to accelerate, reaching $26.44 billion in 2029 at a CAGR of 16.8%.
- This future growth can be attributed to trends such as an increasing emphasis on personalization, advances in data analytics and AI, the rise of omni-channel experiences, and strategies for real-time engagement.
What Is Driving The Growth In The Customer Experience Management Market?
The growth of the customer experience management market is being propelled by the rise of digital transformations in the retail and healthcare sectors. This refers to the integration of digital technology into all business sectors, fundamentally transforming how businesses operate and deliver value to their customers. For example, a Salesforce article revealed that 99% of organizations in healthcare and life sciences consider digital transformation valuable, and 12% are fully digital. This vast room for innovation, combined with evolving business models and tightening budget constraints, make digital transformations a driving force for growth in the customer experience management market.
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Who Are the Key Players Driving Customer Experience Management Market Growth?
Major companies operating in the customer experience management market include:
- Medallia Inc.
- Clarabridge
- Zendesk Inc.
- Open Text Corporation
- International Business Machines Corporation
- Tech Mahindra
- Verint Systems Inc.
- Avaya Inc.
- Oracle Corporation
- SAP SE
- Adobe Inc.
- Teradata Corporation
- Sprinklr Inc.
- InMoment Inc.
- SAS Institute
- Sitecore
- NGDATA N.V.
- Amperity
- Mixpanel Inc.
- Segment.io
- ZephyrTel Inc.
- MindTouch
- Freshworks Inc.
- Genesys Telecommunications Laboratories Inc.
- Nokia Corporation
- Algonomy Inc.
- Sogolytics Ltd.
- Startek
- Microsoft Corporation
- Skyvera
What Are The Key Trends In The Customer Experience Management Market?
Emerging trends in the customer experience management market include:
- Integration of feedback loops
- Emphasis on customer-centric cultures
- Strategies for customer retention and loyalty
- Focus on customer journey mapping
- Implementing real-time engagement strategies
What Are The Segments Of The Global Customer Experience Management Market?
The customer experience management market is segmented as follows:
- By Component: Solutions, Services
- By Touchpoint: Websites, Stores, Call Centers, Mobile Apps, Social Media, Emails, Virtual Assistants, Other Touchpoints
- By Deployment Type: On-Premises, Cloud
- By Organization Size: Small And Medium Enterprises (SMEs), Large Enterprises
- By Vertical: IT And Telecom, BFSI, Retail, Healthcare, Automotive, Travel And Hospitality, Media And Entertainment, Public Sector, Other Verticals
Which Region Leads The Customer Experience Management Market?
North America was the largest region in the customer experience management market in 2024. The report also covers other key regions such as Asia-Pacific, Western Europe, Eastern Europe, South America, Middle East, and Africa.
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What Is Covered In The Customer Experience Management Market Global Market Report?
- Market Size Analysis: Analyze the Customer Experience Management Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Customer Experience Management Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Customer Experience Management Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Customer Experience Management Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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