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Embedded Finance Market Poised to Surge from USD 116.25 Billion in 2024 to USD 485.06 Billion by 2033

01-16-2025 05:52 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Emergen Research

Embedded Finance Market

Embedded Finance Market

The embedded finance market is projected to grow at a robust CAGR of 17.20%, expanding from an estimated USD 116.25 billion in 2024 to an impressive USD 485.06 billion by 2033. This exponential growth is fueled by increasing consumer demand for seamless financial transactions and the widespread adoption of digital payment solutions.

Digital Payments Leading the Way

Digital payments have emerged as a key driver for embedded finance. Consumers and businesses are transitioning to cashless transactions due to their convenience, speed, and security. Many organizations are embedding financial services into their platforms to offer frictionless experiences.

In 2021, Visa reported a 25% growth in digital payment volume, highlighting the accelerating shift towards these solutions. Similarly, Stripe processed over $640 billion in payments during the same year, underscoring the rapid adoption of digital financial technologies.

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Frictionless Financial Services Gaining Popularity

Consumers are increasingly seeking hassle-free financial services integrated into their daily lives. Solutions like Klarna's "Pay Later" service experienced a 40% rise in usage in 2021, demonstrating the appeal of flexible and seamless payment options. This trend is prompting companies to innovate and cater to these evolving preferences, creating a significant growth opportunity for the embedded finance market.

E-commerce Accelerating Market Growth

The rise of e-commerce has become a major catalyst for the embedded finance industry. Integrated financial solutions, including digital wallets, rapid payments, and financing options, enhance the online shopping experience, fostering consumer loyalty and operational efficiency.

PayPal's "Pay in 4" feature, introduced during the pandemic, fueled a 30% increase in the company's total payment volume, which reached $936 billion in 2021. Such innovations exemplify how embedded finance is transforming e-commerce and driving market growth.

Challenges in Data Security

Despite its promising growth, the embedded finance market faces challenges related to data security and regulatory compliance. The handling of sensitive financial information raises concerns about potential data breaches and cyberattacks, which could hinder innovation and deter businesses from adopting embedded finance solutions. Navigating varying global data protection regulations further complicates this issue, potentially impacting market expansion.

Business Model Insights: B2B Leads, B2C Gains Momentum

The embedded finance market is segmented into B2B and B2C models, with the B2B segment dominating in 2023. Businesses in this category are leveraging embedded financial services for digital payments, cross-border transactions, and inventory financing, driving significant revenue growth.

The B2C segment, however, is witnessing rapid expansion due to the rising demand for seamless consumer experiences. E-commerce giants like Shopify and Amazon are introducing innovative financial solutions such as "buy now, pay later" and wallet services, contributing to the segment's fast-paced growth.

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 Embedded Finance Top Companies and Competitive Landscape

The embedded finance industry is rapidly expanding with the integration of non-financial platforms to improve user experience and access; some of the players in this industry include PayPal, Stripe, and Visa Inc, which seamlessly integrate payment for easy access to multiple applications. More entrepreneurial startups, like as Zeta Services Inc. and Plaid, are gaining traction with their creative API, which allows businesses to integrate banking and payment features directly into their services.

Traditional financial institutions are also entering the market by collaborating with technology companies to provide embedded financing solutions. It suggests that these players are always innovating to gain market share as the different needs of businesses and their customers in this dynamic industry evolve alongside rising consumer demand for convenience and streamlined transactions.

In March 2023, Stripe Inc. has established a strategic partnership with Weave, an all-in-one customer engagement and communication platform for SMEs, to process payments on Stripe Connect for Weave's more than 27,000 specialty healthcare customers in the United States.

Some of the key companies in the global Embedded Finance market include:

Stripe, Inc.

PayPal Holdings, Inc

Amazon.com, Inc

Plaid, Inc.

Klarna Bank AB

FIS

Visa Inc.

Cross River Bank

Zeta Services Inc.

Marqeta, Inc.

Wise Payments Limited

Goldman Sachs

JPMorgan Chase & Co.

Alipay+

Solaris SE

Parafin, Inc.

Belvo

Kasko Ltd.

Tint Technologies Inc

Mezu, Inc.

Fortis Payment Systems

Additiv AG

Galileo Financial Technologies, LLC

Trevipay

Embedded Finance Latest Industry Updates

In November 2022, Fortis Payment purchased Payment Logistics, a payment technology business, to broaden its technology solutions portfolio. As a result of the transaction, Fortis gained a dozen embedded payment agreements, a staff, and several cutting-edge solutions.

In June 2023, Stripe developed a charge card service through Stripe Issuing, which generated additional money for the company. This card allows clients to make purchases on credit rather than using funds straight from their accounts.

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Embedded Finance Market Segmentation Analysis

By Type Outlook (Revenue, USD Million; 2020-2033)

Embedded Payments

Embedded Lending

Embedded Insurance

Embedded Investment/Wealth Management

Other Types

By Business Model Outlook (Revenue, USD Million; 2020-2033)

В2В

B2C

By Industry Outlook (Revenue, USD Million; 2020-2033)

Retail & eCommerce

Healthcare

Education

Telecom

Transportation, Mobility, and Logistics

Travel & Hospitality

Other Industries

By Regional Outlook (Revenue, USD Million; 2020-2033)

North America

United States

Canada

Mexico

Europe

Germany

France

United Kingdom

Italy

Spain

Benelux

Rest of Europe

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific

Latin America

Brazil

Rest of Latin America

Middle East and Africa

Saudi Arabia

UAE

South Africa

Turkey

Rest of MEA

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Look Over transcripts provided by Emergen Research

Embedded Finance Market Size@ https://www.emergenresearch.com/industry-report/embedded-finance-market/market-size

Embedded Finance Market Share@ https://www.emergenresearch.com/industry-report/embedded-finance-market/market-share

Embedded Finance Market Trends@ https://www.emergenresearch.com/industry-report/embedded-finance-market/market-trends

Embedded Finance Regional Market Demand@ https://www.emergenresearch.com/industry-report/embedded-finance-market/regional-market-demand

Embedded Finance Market Analysis@ https://www.emergenresearch.com/industry-report/embedded-finance-market/market-analysis

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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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