"Finest Cultural Gifts from China" Cultural and Tourism Trade Promotion Activity (Special Session for Leisure Journey) Held in Sanya, Hainan

On December 19, the "Finest Cultural Gifts from China" Cultural and Tourism Trade Promotion Activity (Special Session for Leisure Journey), organized by the Department of Industry Development, Ministry of Culture and Tourism, took place in Sanya, Hainan. The event was conducted both online and offline, with live coverage through text, images, and video on domestic and international platforms, reaching a total audience of over 1.5 million, including 740,000 viewers from abroad.

Image: https://www.globalnewslines.com/uploads/2024/12/10a449bd76a4767bb1edd7e2262aaa12.jpg

Event Snapshot (Photo Provided by the Sponsor)

Sponsored by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and undertaken by China Tourism News and the Institute of Creative Industries Technology of Renmin University of China, the event was held in tandem with the 2024 (9th) Hainan World Leisure Tourism Expo. It aimed to explore and showcase unique cultural and tourism products, premium performance programs, and travel routes across regions, enhance cultural richness and appeal, and build an effective platform for international exchange and cooperation on distinctive tourism products. Through these efforts, it sought to provide Chinese and international tourists with a richer and more diverse travel experience.

This event featured 33 cultural and creative products, 4 leisure tourism destinations, and 12 leisure travel routes. A corresponding product manual was also prepared. At the event, 6 related organizations conducted roadshow presentations, introducing offerings such as the AI Magic Screen Camera for Travel Photography, Unique Dream of Red Mansion-themed cultural products, the Sanya International Yacht Center, and Atlantis Sanya. A special "Leisure Journey" exhibition area was set up on-site, showcasing and selling distinctive cultural and tourism products, premium performance programs, and travel routes across China. It gave consumers a chance to experience the unique charm of Chinese culture up close. The event captured widespread attention from audiences at home and abroad, with many marveling, "Every cultural and tourism product has its own unique charm and cultural significance" and "It's amazing to enjoy a leisure trip that feels like living inside a Chinese landscape painting". They also hoped to explore China's magnificent landscapes and vibrant civilization during their travels.

Various guests were present at the event, including officials from the Department of Industry Development of the Ministry of Culture and Tourism, the Trade in Services Administration of the Ministry of Commerce, some provincial (district and municipal) administrative departments of culture and tourism, and local governments, as well as representatives from related tourism associations, cultural and tourism enterprises, cross-border e-commerce platforms, financial institutions, national bases for international cultural trade, national cultural export bases, experts, and media outlets.

It is understood that by integrating domestic and international resources as well as online and offline resources, the "Finest Cultural Gifts from China" Cultural and Tourism Trade Promotion Activity seeks to showcase, promote, and trade high-quality cultural and tourism products with distinct Chinese characteristics and styles that are well-received in the international market. It strives to build a platform for exchange and cooperation between Chinese and foreign enterprises, expanding the cultural trade scale and optimizing the structure. Ultimately, the campaign aims to boost the international competitiveness and popularity of Chinese enterprises and brands. Over ten special sessions have been held for the "Finest Cultural Gifts from China" Cultural and Tourism Trade Promotion Activity. They have received an overwhelming response and produced remarkable results.
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