Lingerie Market Set to Reach USD 79.30 Billion by 2030, Growing at a CAGR of 7.8%

𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰

The global lingerie market is experiencing a rapid transformation, driven by innovations, evolving consumer preferences, and strategic mergers and acquisitions. With an anticipated Compound Annual Growth Rate (CAGR) of 7.8 % from 2024 to 2030, the market is poised to reach USD 79.30 billion by the end of the forecast period. This growth is supported by a combination of factors including increasing fashion consciousness, a shift toward online shopping, and rising consumer demand for comfort and functionality in intimate wear.

𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞, 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 :https://www.maximizemarketresearch.com/request-sample/19678/

𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔.𝐒. 𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭

The United States remains one of the largest markets for lingerie worldwide, thanks to the strong presence of renowned brands and a rapidly expanding e-commerce sector. The U.S. market is expected to grow steadily, with a projected CAGR of 6.2% during the forecast period.

𝐊𝐞𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

𝐕𝐢𝐜𝐭𝐨𝐫𝐢𝐚'𝐬 𝐒𝐞𝐜𝐫𝐞𝐭, a household name in the lingerie industry, is spearheading new marketing strategies, focusing on inclusivity and comfort while retaining its luxurious appeal.
The growing trend of athleisure and loungewear is further boosting the demand for lingerie products that blend comfort with style.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

In 2023, 𝐋 𝐁𝐫𝐚𝐧𝐝𝐬, the parent company of 𝐕𝐢𝐜𝐭𝐨𝐫𝐢𝐚'𝐬 𝐒𝐞𝐜𝐫𝐞𝐭, announced the acquisition of several small independent lingerie brands, boosting its product diversification and market share.

𝐓𝐡𝐢𝐫𝐝𝐋𝐨𝐯𝐞, an emerging player, is expanding its influence by securing strategic partnerships to capture market segments focusing on body positivity and inclusivity.

𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞

Europe remains a strong player in the global lingerie market, with the region predicted to experience a robust growth rate of 7.1% CAGR. The shift towards sustainable and eco-friendly lingerie, along with increased online shopping, is expected to drive demand in the coming years.

𝐊𝐞𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

Major brands like 𝐂𝐚𝐥𝐯𝐢𝐧 𝐊𝐥𝐞𝐢𝐧 and 𝐂𝐡𝐚𝐧𝐭𝐞𝐥𝐥𝐞 are incorporating sustainable materials in their collections to cater to the growing demand for eco-conscious products.
Additionally, the market is seeing a rise in personalized lingerie options and custom fits, a trend that is gaining traction among millennial and Gen Z consumers.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

European lingerie brands are pursuing acquisitions to enhance their product offerings and extend market reach. For instance, 𝐇&𝐌 acquired the French lingerie brand 𝐂𝐨𝐬𝐚𝐛𝐞𝐥𝐥𝐚, expanding its presence in the intimate apparel segment.
The acquisition of 𝐒𝐢𝐦𝐨𝐧𝐞 𝐏é𝐫è𝐥𝐞 by 𝐋𝐕𝐌𝐇 has also helped elevate the brand's prestige, integrating it into a wider luxury portfolio.

𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐉𝐚𝐩𝐚𝐧

Japan, a mature lingerie market, is poised for steady growth, expected to maintain a CAGR of 5.4%. The market is driven by an increasing demand for luxury lingerie and intimate apparel products, particularly among working women and fashion-conscious consumers.

𝐊𝐞𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

There is a growing preference for high-tech fabrics, including anti-bacterial and moisture-wicking materials, which are ideal for Japan's humid climate.
Traditional lingerie retailers are focusing more on online sales channels as consumer habits shift toward e-commerce.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

In recent years, 𝐖𝐚𝐜𝐨𝐚𝐥 has acquired multiple small lingerie brands across Asia, solidifying its dominance in the region.
Additionally, 𝐓𝐫𝐢𝐮𝐦𝐩𝐡 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 has entered into a joint venture with local Japanese lingerie designer 𝐑𝐚𝐯𝐢𝐣𝐨𝐮𝐫, a partnership aimed at expanding the product range.

𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞, 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 :https://www.maximizemarketresearch.com/request-sample/19678/

𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚 𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭

South Korea's lingerie market, driven by both domestic consumption and a booming K-beauty export market, is expected to grow at a CAGR of 6.3%. The emphasis on aesthetics, coupled with a cultural appreciation for self-care, positions South Korea as a hotbed for intimate apparel trends.

𝐊𝐞𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

South Korean consumers are increasingly seeking comfortable, breathable, and stylish lingerie, creating a demand for both premium and affordable options.
The popularity of online shopping platforms like 𝐂𝐨𝐮𝐩𝐚𝐧𝐠 and 𝐆𝐦𝐚𝐫𝐤𝐞𝐭 is helping accelerate the growth of the lingerie market.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

𝐓𝐡𝐞 𝐁𝐨𝐝𝐲 𝐒𝐡𝐨𝐩 𝐊𝐨𝐫𝐞𝐚 has expanded its footprint in the intimate apparel sector through strategic acquisitions of local brands, while 𝐒𝐡𝐢𝐧𝐬𝐞𝐠𝐚𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 has launched new lingerie collections under the 𝐋𝐮𝐥𝐮𝐥𝐞𝐦𝐨𝐧 brand.
Additionally, 𝐀𝐢𝐦𝐞𝐫 has established a significant presence in South Korea by acquiring smaller regional players and positioning itself as a premium lingerie brand in the market.

𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐔𝐩𝐝𝐚𝐭𝐞 𝐢𝐧 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝: 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐫𝐞𝐧𝐝𝐬

Thailand's lingerie market is witnessing a surge in consumer demand, particularly among young adults, with a projected CAGR of 7.5% from 2024 to 2031. The increasing disposable income, along with a cultural shift towards individualism and self-expression, is contributing to the growth of the Thai lingerie market.

𝐊𝐞𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

Many lingerie brands in Thailand are emphasizing body positivity, launching inclusive sizes and styles that cater to a wider range of body types.

Social media influencers are playing a significant role in shaping purchasing decisions, especially among the younger demographic.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

𝐒𝐢𝐚𝐦 𝐏𝐢𝐰𝐚𝐭, a prominent retail group in Thailand, acquired several lingerie brands from the 𝐈𝐧𝐝𝐢𝐭𝐞𝐱 𝐆𝐫𝐨𝐮𝐩, strengthening its position in the growing intimate wear sector.

𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐖𝐨𝐫𝐥𝐝 Thailand has also made strategic investments in new lingerie brands, focusing on fast fashion and mass-market consumers.

𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦

The Vietnamese lingerie market is seeing an exciting upward trend, with a projected CAGR of 7.0%. Younger generations, in particular, are adopting more Western-style fashion and are increasingly open to experimenting with lingerie styles.

𝐊𝐞𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

The Vietnamese market is witnessing a shift towards high-quality fabrics, with many consumers opting for luxury, high-end lingerie products at affordable prices.

E-commerce platforms and local pop-up stores are becoming crucial channels for reaching younger, fashion-conscious buyers.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

Vingroup, a leading conglomerate, has expanded its lingerie portfolio by acquiring several local and international lingerie brands, solidifying its retail presence in the region.

𝐃𝐢𝐠𝐢𝐂𝐨𝐦 entered into a partnership with 𝐋𝐚 𝐒𝐞𝐧𝐳𝐚, bringing international brands into the Vietnamese market.

𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞, 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 :https://www.maximizemarketresearch.com/request-sample/19678/

𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞

Singapore's lingerie market is expanding rapidly, driven by increased consumer spending on premium lingerie, with a CAGR of 6.8% expected. The country's affluent and fashion-forward consumers are embracing trends such as seamless designs and technologically enhanced fabrics.

𝐊𝐞𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

The rise of luxury lingerie boutiques and the growing influence of digital influencers are contributing to market growth.

Singapore is also seeing a trend of lingerie as outerwear, with fashion-forward consumers experimenting with wearing lingerie-inspired clothing in their everyday outfits.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬:

𝐓𝐚𝐧𝐠𝐬 Singapore has acquired several high-end international lingerie brands, bolstering its position as a luxury retailer in the region.

𝐋𝐨𝐯𝐞, 𝐁𝐨𝐧𝐢𝐭𝐨, a homegrown fashion brand, recently expanded its product line to include lingerie and intimate wear, which has proven to be a significant success in Singapore's vibrant retail market.

𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧

𝐛𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭

Bra
Knickers
Loungewear
Shapewear
Other

𝐛𝐲 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥

Cotton
Satin/Synthetic Silk
Woollen
Polyester
Velvet
Others

𝐛𝐲 𝐏𝐫𝐢𝐜𝐞

Low
Medium
High

𝐛𝐲 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥

Offline
Supermarket/Hypermarket
Specialty Stores
Multi Brands Stores
Online
E-commerce
Company-owned Website

𝐅𝐨𝐫 𝐚 𝐝𝐞𝐞𝐩𝐞𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠, 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤: https://www.maximizemarketresearch.com/market-report/global-lingerie-market/19678/

𝐋𝐢𝐧𝐠𝐞𝐫𝐢𝐞 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬

Hanes brands Inc (US)
Fruit of the Loom (US)
Jockey International (US)
Lise Charmel (US)
Venies (US)
Victoria's Secret (US)
Gap, Inc. (US)
Bare Nessities (US)
Calvin Klein (US)
Triumph International (Germany)
Nubian Skin (UK)
Calida (Switzerland)
Hunkemoller (Netherlands)
Wacoal Holdings (Japan)
Uniqlo Co., Ltd. (Japan)
Aimer Group (China)
Mani Form (China)
Embry Form (China)
Ordifen (China)
Oleno International Company Ltd. (China)
Cosmo-lady (China)
Essentie (HongKong)
Hoplun Group (Hong Kong)
Hop Lun Limited (Hong Kong)
MAS Holdings (Shri Lanka)

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐨𝐮𝐫 𝐭𝐨𝐩-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐫𝐞𝐩𝐨𝐫𝐭𝐬:

♦ Global Sports Sun Care Market https://www.maximizemarketresearch.com/market-report/global-sports-sun-care-market/44967/

♦ Global Stainless Steel Insulated Bottle Market https://www.maximizemarketresearch.com/market-report/global-stainless-steel-insulated-bottle-market/70335/

♦ Global Stand Up Pouches Market https://www.maximizemarketresearch.com/market-report/global-stand-up-pouches-market/17256/

♦ Global Stick Packaging Market https://www.maximizemarketresearch.com/market-report/global-stick-packaging-market/31823/

♦ Global Swimwear Market Market https://www.maximizemarketresearch.com/market-report/global-swimwear-market-market/20975/

♦ Global Tamper Evident Packaging Market https://www.maximizemarketresearch.com/market-report/global-tamper-evident-packaging-market/26253/

♦ Global Temperature Controller Market https://www.maximizemarketresearch.com/market-report/global-temperature-controller-market/68332/

♦ Global Tennis Overgrip Market https://www.maximizemarketresearch.com/market-report/global-tennis-overgrip-market/69705/

♦ Global Thermal Ceramics Market https://www.maximizemarketresearch.com/market-report/global-thermal-ceramics-market/22702/

♦ Global Thermal Paper Market https://www.maximizemarketresearch.com/market-report/global-thermal-paper-market/54813/

𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐯𝐭. 𝐋𝐭𝐝.

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