Mechanically Separated Meat Market to Hit $369.3 Mn by 2032: Poultry and Frozen Segments Drive Growth

The mechanically separated meat market has witnessed significant growth due to rising consumer demand for affordable and versatile meat products. Factors such as increasing production capacity, high capital investments, and advancements in processing technology have bridged the supply-demand gap. MSM is gaining traction due to its high nutritional value, efficient space utilization, and low environmental impact. These attributes have made it a preferred choice among manufacturers and consumers alike.

According to Transparency Market Research, the global MSM market was valued at US$ 244.4 Mn in 2022 and is projected to reach US$ 369.3 Mn by 2032, registering a CAGR of 4.2% over the forecast period. The fast food and ready-to-eat industries have been key drivers of this growth, highlighting the increasing consumer preference for convenience foods.

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Market Size and Growth

The MSM market has demonstrated steady growth, with increasing demand for poultry and frozen meat products acting as primary catalysts. The demand for poultry meat, particularly in emerging markets such as China, Mexico, and India, has fueled market expansion. Manufacturers are capitalizing on this trend by enhancing their sales footprint and leveraging the benefits of frozen MSM, including extended shelf life and improved food safety.

Halal meat has also contributed significantly to market growth. The demand for halal-certified products is rising across regions with substantial Muslim populations, including the Middle East, North Africa, and Asia-Pacific. This trend is further supported by increasing demand for halal meat in European nations such as the UK, France, and Germany.

Competitive Landscape

The MSM market is characterized by intense competition, with major players like Tyson Foods, Inc., J.A. ter Maten B.V., Belwood Foods, and Polskamp Meat Industry holding a significant market share (55%-65%). Companies are focusing on innovation, production optimization, and compliance with regulatory guidelines to maintain consumer trust and gain a competitive edge.

Collaboration and regional expansion are key strategies adopted by market players. By attending industry conferences and showcasing innovative products, companies aim to enhance their brand presence and appeal to a broader consumer base. Addressing consumer concerns regarding unhealthy cultivation practices and emphasizing clean, sustainable food production are also critical aspects of their growth strategies.

Market Segmentation
By Type

The market is segmented into poultry, beef, and pork. The poultry segment is expected to dominate, accounting for 61.5% of the market share by 2032. This dominance is attributed to the high demand for poultry products in both fresh and frozen forms. Pork holds significant growth potential, while beef is expected to grow at a relatively lower CAGR of 3.0%.

By Form

The form segment is divided into fresh and frozen MSM. The frozen category currently holds the largest share, accounting for approximately 63% of the market. The ease of transportation and storage of frozen foods, coupled with their extended shelf life, makes them a preferred choice for manufacturers and consumers alike. The growing popularity of fast food items such as burgers and nuggets further boosts the demand for frozen MSM products.

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Regional Analysis
Europe

Europe holds the largest market share at 29%, driven by high consumption in countries like Germany and Russia. Germany currently leads with a market value of US$ 13.97 Mn, while Russia is anticipated to witness significant growth in the coming years.

North America

North America accounts for 19% of the global market, with the U.S. occupying 88.7% of the regional market share. The region's well-established fast food industry and high demand for convenience foods contribute to its market dominance.

East Asia

East Asia holds 16% of the global market, with China leading the region. China's market value stands at US$ 18.25 Mn and is expected to grow at a CAGR of 6.5%, reaching US$ 34.35 Mn by 2032. This growth is attributed to increasing consumer spending on processed and frozen foods.

Future Outlook

The future of the MSM market appears promising, with opportunities for growth stemming from innovation, regional expansion, and waste valorization. Manufacturers in emerging economies, particularly in Asia-Pacific and Latin America, can capitalize on value addition to waste generated during meat processing. Deboning operations and the development of alternative meat products are expected to drive profitability and sustainability in the industry.

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