Maternity Wear Market to Achieve USD 26.72 Billion by 2030

The 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 was valued nearly US$ 19.90 Bn in 2023. Maternity Wear Market size is estimated to grow at a CAGR of 4.3% & is expected to reach at US$ 26.72 Bn. by 2030.

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:

The Maternity Wear Market is experiencing significant growth due to the increasing emphasis on pregnancy fashion and the growing number of pregnant working women in emerging markets. Historically, maternity clothing focused primarily on comfort and functionality, often without regard to style or fit. However, today's pregnant women are more fashion-conscious and seek clothes that enhance both comfort and appearance. This shift in consumer preferences has led to a rise in demand for maternity wear across various categories, including casual, formal, and business attire. Additionally, the use of stretchy fabrics such as spandex, elastane, and other flexible materials ensures a comfortable fit throughout the pregnancy. Furthermore, many women continue to wear maternity clothes even after childbirth until they regain their pre-pregnancy body shape, keeping the demand for these garments high even after maternity leave ends.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐒𝐞𝐞 𝐭𝐡𝐞 𝐓𝐫𝐞𝐧𝐝𝐬? 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐓𝐨𝐝𝐚𝐲: https://www.maximizemarketresearch.com/request-sample/145717/

𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭:

Several factors are driving the growth of the maternity wear market, including a shift in consumer attitudes toward fashion and functionality. As more women enter the workforce, particularly in developing and emerging economies, there is a growing demand for maternity clothing that combines comfort with style, suitable for both professional and casual settings. The rise of e-commerce and online shopping has also played a significant role, making it easier for women to access a wide variety of maternity wear and benefit from the convenience of home delivery. Additionally, the increasing use of social media by celebrities and influencers has heightened awareness and demand for fashionable maternity clothing. In regions like North America and Europe, the impact of celebrity-driven maternity fashion, such as that of Kate Middleton, has contributed to a surge in demand for stylish, high-quality maternity wear.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐒𝐭𝐚𝐭𝐞𝐬:

The US remains a major market for maternity wear, with a projected increase in demand driven by the growing number of working mothers and the rise of fashion-conscious pregnant women. The country is witnessing a surge in the popularity of maternity apparel that caters to both comfort and style. Leading brands such as Seraphine and Thyme Maternity are expanding their presence in the market by offering a wide range of maternity wear suitable for both casual and formal settings. Additionally, the rise of online shopping is making maternity fashion more accessible, with platforms like Amazon and Asos driving the adoption of maternity wear in the US.

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒

In 2023, Seraphine expanded its presence in the US with the opening of new retail locations and a broader product offering targeting the growing demand for maternity fashion. With a shift towards remote working, new mothers are increasingly turning to maternity sleepwear and loungewear, driving growth in the nightwear segment.

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞:

Europe, particularly countries like the UK, France, and Germany, is witnessing strong demand for stylish maternity wear. The UK is home to popular maternity wear brands like Mamas & Papas and Seraphine, which offer a wide range of fashionable maternity clothing. In France, maternity wear is considered a necessity, with local brands like Vertbaudet leading the charge in offering stylish options for pregnant women.

𝐈𝐧𝐪𝐮𝐢𝐫𝐞 𝐓𝐨𝐝𝐚𝐲 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: https://www.maximizemarketresearch.com/inquiry-before-buying/145717/

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐔𝐩𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚:

In South Korea, maternity wear trends are shifting towards more formal and versatile styles, especially with the rise in working pregnant women. Zara and H&M are expanding their product offerings in South Korea, targeting young expectant mothers who want chic, office-appropriate maternity wear.

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡𝐞𝐚𝐬𝐭 𝐀𝐬𝐢𝐚

Southeast Asia presents significant opportunities for expansion in the maternity wear sector. H&M and Zara are making strategic moves to strengthen their market presence in Vietnam and Thailand. Local e-commerce platforms such as Shopee and Lazada are also offering specialized maternity clothing collections, fueling growth in the region.

𝐍𝐞𝐞𝐝 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨? 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐒𝐚𝐦𝐩𝐥𝐞: https://www.maximizemarketresearch.com/request-sample/145717/

𝐑𝐞𝐜𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬:

𝐒𝐞𝐫𝐚𝐩𝐡𝐢𝐧𝐞 recently launched an exclusive collection of maternity wear in collaboration with high-end designers, reflecting the growing demand for fashionable maternity options in the US and Europe.

In 𝐉𝐚𝐩𝐚𝐧, 𝐔𝐧𝐢𝐪𝐥𝐨 introduced a new line of affordable maternity wear with an emphasis on comfort and style, meeting the needs of working mothers.

𝐌𝐚𝐦𝐚𝐬 & 𝐏𝐚𝐩𝐚𝐬, based in the UK, has recently partnered with major retailers in France and Germany to expand its reach, introducing maternity fashion lines targeted at the European market.

𝐙𝐚𝐫𝐚 and 𝐇&𝐌 have been expanding their maternity clothing lines in both South Korea and Southeast Asia, aligning with the growing demand for stylish yet functional pregnancy wear.

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭:

by Product

Outerwear
Innerwear
Nightwear

by Distribution Channel

Online sales
Offline

𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐀𝐛𝐨𝐮𝐭 𝐓𝐡𝐢𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐥𝐞𝐚𝐬𝐞 𝐕𝐢𝐬𝐢𝐭: https://www.maximizemarketresearch.com/market-report/maternity-wear-market/145717/

𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫𝐬 𝐨𝐟 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞?

Seraphine
Firstcry
H&M
Asos
Mamacouture
House of Napius
GAP
Hotmilk Lingerie
Pinkblush Maternity
Belabumbum
Others

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

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𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

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