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Print Media Market Report 2024 - Print Media Market Insights, Trends And Opportunities
Print Media Market
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According to The Business Research Company's, The print media market size has grown steadily in recent years. It will grow from $332.75 billion in 2023 to $342.41 billion in 2024 at a compound annual growth rate (CAGR) of 2.9%. The growth in the historic period can be attributed to reader demographics, advertising trends, globalization and international news, economic conditions, content diversification.
The print media market size is expected to see steady growth in the next few years. It will grow to $377.96 billion in 2028 at a compound annual growth rate (CAGR) of 2.5%. The growth in the forecast period can be attributed to subscription models and paywalls, sustainability initiatives, community and local focus, brand partnerships and niche audiences, government support and subsidies. Major trends in the forecast period include interactive print technologies, digital integration and hybrid models, competition from digital media, technological shifts in printing, sustainability and eco-friendly practices.
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Market Drivers and Trends:
E-books sales are growing rapidly in established markets of the USA and Europe. eBooks generated a higher share of revenues than the physical print in developed markets such as the US and UK. According to PWC, total global book publisher revenue will increase, growing at a CAGR 1.7%, during the forecast period. Although the physical book publisher's industry continues to shrink (-2.8%), this decline is offset by growth in e-books which are predicted to grow at a CAGR of 11.7% in the forecast period. Increasing consumer preference for the digital versions is expected to significantly impact the growth of the market during this period
The rise in social media and the increasing volume of consumer data is driving growth in the newspapers and magazines industry. Newspapers and magazines publishers can have broad and deeper visibility on their consumers, distributors, and other stakeholders. Publishers with the digital-first model are investing significantly in building in-house data and analytics teams. For example, Next Big Sound's, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books' performance. It will highlight factors that are the most influential such as news preferences, columnist preferences, and genre preferences.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
Apple Inc., Alphabet Inc., Comcast Corporation, Meta Platforms Inc., The Walt Disney Company, viacomCBS Inc., ViacomCBS Inc., Bertelsmann SE & Co. KGaA, Bloomberg L.P., Hearst Corporation, News Corporation, RELX plc, Lagardere SCA, Thomson Reuters Corporation, Axel Springer SE, Hubert Burda Media, QUAD GRAPHICS INC., Gannett Co. Inc., The New York Times Company, Transcontinental Inc., John Wiley & Sons Inc., Scholastic Corporation, Reach plc, Grupo Planeta, National Amusements Inc., Nickelodeon Group, Thrive Advertising Inc., Starborn Media LLC, Olla Group, Refinitiv Holdings Inc.
Print Media Market 2024 Key Insights:
• The print media market size is expected to see steady growth in the next few years. It will grow to $377.96 billion in 2028 at a compound annual growth rate (CAGR) of 2.5%.
• The Digital Page-Turner Rapid Growth Of E-Book Sales Reshaping The Publishing Industry In Print Media Markets
• Data-Driven Transformation Social Media's Role In Driving Growth In The Newspapers And Magazines Industry
• Asia-Pacific was the largest region in the print media market in 2023
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Learn More About The Business Research Company
The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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