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Eye Tracking Technology Market : Europe and North America are expected to account for major share in global market, 2024
Eye Tracking Technology Market, Eye Tracking Technology, Eye Tracking market, Eye Tracking software market
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Eye Tracking Technology Market: Drivers and Restraints
Eye tracking technology can be combined with input devices such as touchpad and keyboard to enhance user-machine interface, which is expected to drive the global eye tracking technology market. The data available from eye tracking technology helps in delivering valuable insights regarding gaze patterns of e-commerce website viewers and analyses the consumer behaviour. The implementation of eye tracking technology in the latest high end technology devices such as Virtual Reality (VR) and Augmented Reality (AR) headsets and head mount devices is expected to boost the growth of global eye tracking technology market. The incorporation of eye tracking technology in automotive systems for driver assistance is anticipated to drive the growth of global eye tracking technology market. The wide range of application of eye tracking technology in different sectors such as medical, defense, advertising etc. is expected to boost the global eye tracking technology market.
Eye Tracking Technology Market: Segmentation
On the basis of components, the global eye tracking technology market can be segmented as follows:-
• Micro-projectors
• Optical Sensors
• Image Processing Software
On the basis of end use sector, the global eye tracking technology market can be segmented as follows:-
• Automotive
• Medical
• Defense
• Entertainment
• Web Design
• Advertising
Eye Tracking Technology Market: Region Wise Outlook
The global eye tracking technology market can be divided into five regions, namely North America, Latin America, Europe, Asia Pacific (APAC) and Middle East & Africa (MEA). Europe and North America are expected to account for major share in global eye tracking technology market. European market is well established luxury automotive hub and increasing investments in driver assist technologies is expected to drive the eye tracking technology market in the region. The technological advancement in defense and automotive sector in North America is expected to propel eye tracking technology market in the region. In 2017, General Motors, a leading U.S. based automotive manufacturer claims to launch cars with eye tracking technology enabled Super Cruise software in drive assistance system. APAC eye tracking technology market is anticipated to project higher growth rate during the forecast period. This is due to the increasing investments in medical diagnostic systems in the region. Japan and China are the major consumer electronics hub and the extensive research and development activities for technological advancements in consumer electronics is expected to drive the eye tracking technology market. In 2013, Samsung, a Korea based leading mobile manufacturing company had launched Galaxy S4 smartphone embedded with eye tracking features.
Eye Tracking Technology Market: Key Players
Some of the key players in the global eye tracking technology market are as follows:
• EYETRACKING, INC
• Tobii AB
• EyeTech Digital Systems, Inc.
• The EyeTribe
• SensoMotoric Instruments GmbH (SMI)
• Mirametrix Inc.
• L C TECHNOLOGIES
• SR Research Ltd.
• Smart Eye AB.
• iMotions, Inc.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, technology and applications.
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The report covers exhaustive analysis on:
• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies involved
• Technology
• Value Chain
Regional analysis includes
• North America (U.S., Canada)
• Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
• Europe (EU-5 countries, Nordic countries, BENELUX, Russia, Poland, Rest of Europe)
• APAC (China, India, Japan, ASEAN, Australia & New Zealand)
• MEA (GCC Countries, S. Africa, N. Africa, Rest of MEA)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Report Highlights:
• Detailed overview of parent market
• Changing market dynamics in the industry
• In-depth market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint
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Persistence Market Research (PMR) is a full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. PMR boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.
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