Global Retail Analytics Market to grow at a CAGR of 20.59% during Forecast 2016-2020

Albany, NY, Oct 25: Retail analytics delivers flexible, scalable, cost-effective, and advanced solutions for optimizing marketing and merchandising decisions. It helps in the following areas:
- Price rules and performance target management
- Demand forecasting
- Price and promotion modeling
- Price and promotion optimization
- Category management
- Store clustering and price zone definition
- Product assortment selection
- Markdowns optimization
- Competition analysis
- Market basket analysis

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Retailers have to analyze terabytes of data to understand consumer needs accurately. Retail analytics helps predict a range of consumer preferences, from simple demands to unique tastes. Organizations in the retail sector are using business intelligence (BI) and retail analytics tools in areas of customer intelligence, merchandising intelligence, and operational intelligence. Retail analytics tools help them understand customers and businesses better and increase their market shares.

The global retail analytics market to grow at a CAGR of 20.59% during the period 2016-2020. The report covers the present scenario and the growth prospects of the global retail analytics market for 2016-2020. To calculate the market size, the report considers revenue generated from software licenses, support and maintenance, and subscriptions from analytics applications in the retail industry.

The market is divided into the following segments based on functions:
- Consumer analytics
- Marketing analytics
- Supply chain analytics
- Merchandising and in-store analytics

Technavio's report, Global Retail Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Angoss Software
- Experian
- IBM
- Microsoft
- Oracle
- SAP
- SAS institute

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Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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