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Personal Lubricants Global Market Outlook, Critical Insights, Trends Analysis, Key Players And Forecast To 2033
Personal Lubricants Global Market
According to The Business Research Company's, The personal lubricants market size has grown rapidly in recent years. It will grow from $1.46 billion in 2023 to $1.61 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to women's health and menopause concerns, influence of mass media and marketing, retail availability and accessibility, lgbtq+ inclusivity and product diversity, increasing aging population.
The personal lubricants market size is expected to see rapid growth in the next few years. It will grow to $2.38 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to e-commerce dominance, emergence of organic and natural lubricants, consumer education and empowerment, cultural shifts towards openness, health and wellness trends. Major trends in the forecast period include innovative formulations and ingredients, rise in online retail channels, customization and specialty lubricants, social media and influencer marketing, cb*d-infused lubricants.
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Market Drivers and Trends:
The increasing prevalence of erectile dysfunction is expected to propel the growth of the personal lubricants market going forward. Erectile dysfunction refers to the inability to achieve and maintain an erect*ion strong enough for intercourse. Personal lubricant gels are used to facilitate sexual contact, postpone the clim*ax, and prolong contact. For instance, in August 2022, according to a report shared by the Preferred Men's Medical Center, a US-based erectile dysfunction, premature ejacul*ation, and low testosterone treatment services provider, over 30 million men in the US suffered from erectile dysfunction. By 2025, 322 million men are expected to suffer from erectile dysfunction, a 207% rise. The majority of these new instances will occur in emerging countries in Africa, Asia, and South America. Therefore, increasing erectile dysfunction is driving the growth of the personal lubricants market.
Product innovations are a key trend gaining popularity in the personal lubricants market. Major companies operating in the personal lubricants market are focused on innovating new products to sustain their position in the market. For instance, in May 2022, Playground, a US-based sexual wellness brand, launched its debut lubricant collection, its first collection of pleasure-enhancing bedroom basics that includes four full-sensory personal lubricants created to stimulate the five senses and erogenous zones to heighten a woman's mood, mind, and libi*do. Playground's unique water-based formulation uses special ingredients to make it extraordinarily long-lasting, feel silky to the touch, and be extra relaxing in addition to being rigorously tested to be clean, vegan, and pH-balanced. It contains a unique combination of Ashwagandha, Black Cohosh, and Horn*y Goat Weed, three adaptogens. These herbs support better chemistry in the bedroom, more libi*do, and increased blood flow. The lubricants offer a velvety finish that resembles natural lubrication because they are made with calming vitamin E, moisturizing hyaluronic acid, and bamboo extract.
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Major Key Players of the Market:
Chur*ch & Dwight Co. Inc.; Reckitt Benckiser Group plc; BioFilm Inc.; Lifestyles Healthcare Pte. Ltd.; Mayer Laboratories Inc.; Lovehoney Group; Sliquid LLC; Trigg Laboratories Inc.; The Yes Yes Company Ltd.; Uberlube Inc.; HLL Lifecare Ltd.; Cupid Limited; Toaster Labs Inc.; Mission Pharmacal Company; Dur*ex Inc.; Pjur GmbH; Gun Oil LLC; PinkCherry LLC; Babeland Inc.; Adam & Eve LLC; Wet International Inc.; Ansell Ltd.; Intimate Organics LLC; Good Clean Love LLC; Swiss Navy Inc.; Wicked Sensual Care Inc.; Aneros Inc.; System JO Inc.; Blossom Organics Inc.; Fun Factory GmbH
Personal Lubricants Market 2024 Key Insights:
• The personal lubricants market size will grow to $2.38 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%.
• Surging Erectile Dysfunction Rates Propel Expansion Of The Personal Lubricants Market
• Product Innovations Transform The Personal Lubricants Market
• North America was the largest region in the personal lubricants market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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