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Mapping the Path: 2024 Global Market Report on Customer Journey Mapping Software
Customer Journey Mapping Software Market
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According to The Business Research Company's, The customer journey mapping software market size has grown rapidly in recent years. It will grow from $12.39 billion in 2023 to $14.51 billion in 2024 at a compound annual growth rate (CAGR) of 17.1%. The growth in the historic period can be attributed to shifting customer-centric focus, digital transformation, rise of omnichannel marketing, data-driven insights, improved understanding of customer behavior..
The customer journey mapping software market size is expected to see rapid growth in the next few years. It will grow to $28.47 billion in 2028 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to adoption of ai and predictive analytics, demand for personalization, cross-functional collaboration, increased competition and differentiation, focus on customer retention and loyalty.. Major trends in the forecast period include emotional journey mapping, integration with crm systems, emphasis on customer retention, mobile-centric capabilities, collaborative workflows..
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Market Drivers and Trends:
Increasing focus on improving data quality and security of customer data is expected to propel the growth of the customer journey mapping software market going forward. Data quality measures the condition of data, relying on factors such as how useful it is to the specific purpose, completeness, accuracy, timeliness, consistency, validity, and uniqueness. Customer journey mapping would tell the story of the customer's experience from start to finish from initial contact, by the process of engagement, and into a long-term relationship, by giving critical information about key interactions along the way. For instance, in 2022, According to the O'Reilly AI Adoption in the Enterprise 2022 report, 48% of respondents use data analysis, machine learning, or AI tools to address data quality issues. Therefore, the increasing focus on improving data quality and security of customer data is driving the customer journey mapping software market growth.
Product innovations have emerged as the key trend gaining popularity in the 5G chipset market. The major players in the market are developing innovative products for market growth. For instance, in June 2021, Samsung Electronics, a South Korea-based electronics company, developed 3GPP Rel.16 compliant chipsets, a range of next-generation 5G chipsets that deliver cutting-edge 5G technologies. The new chipsets consist of a second-generation 5G modem System-on-Chip (SoC), a third-generation mmWave Radio Frequency Integrated Circuit (RFIC) chip, and a Digital Front End (DFE)-RFIC integrated chip. These are designed to increase power efficiency, boost performance, and reduce the size of 5G solutions.
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Major Key Players of the Market:
Smaply GmbH, Touchpoint Technologies LLC, UXPressia Inc., Adobe Inc., TandemSeven Inc., Contentsquare SAS, Glassbox Digital UK Ltd., CleverTap Inc., MoEngage Inc., Lucid Holdings LLC, WebEngage Marketing Cloud Solutions Private Limited, Salesforce. com Inc., Custellencia LLC, Gliffy Inc., Canvas GFX Inc., Fresko Inc., Whatfix Inc., Cemantica Labs Private Limited, Pipedrive Inc., SurveySparrow Inc., The Rocket Science Group LLC, RealtimeBoard Inc., Smartsupp s. r. o., Hotjar Limited, Mixpanel Inc., FullStory Inc., UserZoom Technologies Inc., UserTesting Inc., Qualtrics LLC, Medallia Inc., Clarabridge Inc.
Customer Journey Mapping Software Market 2024 Key Insights:
• The customer journey mapping software market size is expected to see rapid growth in the next few years. It will grow to $28.47 billion in 2028 at a compound annual growth rate (CAGR) of 18.4%.
• The Role Of Customer Journey Mapping Software In Ensuring Data Quality And Security
• Innovative Customer Data Platforms Transforming Customer Journey Mapping
• North America was the largest region in the customer journey mapping software market in 2023
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