Baby Powder Market Report 2024 - Baby Powder Market Size, Share, And Forecast

"The Business Research Company recently released a comprehensive report on the Global Baby Powder Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

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According to The Business Research Company's, The baby powder market size has grown strongly in recent years. It will grow from $1.44 billion in 2023 to $1.57 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.

The baby powder market size is expected to see strong growth in the next few years. It will grow to $2.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to e-commerce growth, digital parenting platforms, increasing population of working women, increasing disposable income. Major trends in the forecast period include talc-free formulations, natural and organic ingredients, hypoallergenic products, customizable fragrances, medical-grade powders.

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Market Drivers and Trends:
The increasing demand for baby hygiene products is significantly contributing to the growth of the baby powder market going forward. Baby hygiene refers to the cleanliness and maintenance of the baby's skin and genitals. Baby powder can be used as a cleaning agent since it absorbs moisture, which aids in sweating and bacteria growth. Children are more prone to infections and diseases, and also, due to the increase in COVID impact, there is an increasing requirement for personal hygiene and cleanliness for children. For instance, according to an article published by PETERSON-KFF Health System Tracker, a US-based tracker of the performance of the US healthcare system, in the United States, the average monthly cost of providing center-based care for an infant is $1,230. Child care in Washington, D.C. is the most expensive of any state, costing $24,243 per year or $2,020 per month. The monthly cost of infant child care in the District is roughly the same as the rent for a one-bedroom apartment. Massachusetts has the second-most expensive childcare in the country, with an annual cost of $20,913. Therefore, increasing demand for baby hygiene products is driving the growth of the baby powder market.

Major companies operating in the baby powder market are focusing on innovating products, such as Vivvi and Bloom, to provide a competitive edge in the market. Vivvi and Bloom is used as baby powder, which uses ingredients such as cornstarch or arrowroot powder. For instance, in July 2022, Johnson & Johnson, a US-based pharmaceutical industry company, launched Vivvi and Bloom. Vivvi and Bloom is a talc-free baby powder that contains nature-derived ingredients that are good for babies. This also includes a 2-in-1 body wash and shampoo, body lotion, and a massage oil for babies.

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Major Key Players of the Market:
Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Churc*h & Dwigh*t Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon

Baby Powder Market 2024 Key Insights:
• The baby powder market size is expected to see strong growth in the next few years. It will grow to $2.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%.
• Growing Demand For Baby Hygiene Products Powers The Baby Powder Market
• Innovation In Baby Powder Market
• Asia-Pacific was the largest region in the baby powder market in 2023

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This release was published on openPR.